Background of real estate posters-how to design the posters for opening stores to be more attractive?

how to write the design description of the real estate poster?

1. Design concept:

The theme of my poster mainly reflects our advertisers' sense of modernity and fashion, and also reflects our integration of traditional cultural elements. As a

advertising major

student, we should use various and multi-level theme elements to design advertising works when designing advertisements

.

Most modern advertisements show the fashion sense of advertisements, which is very boring.

China's traditional culture

has its profound cultural connotation, and the integration of China's traditional culture in advertisements can make advertisements more attractive and have more cultural connotations.

2. Innovative thinking

Posters are simple and clear. The main body is set off by the background of traditional ink and painters' landscape painting. With green notes, butterflies and characters as the main representatives, it embodies the integration of modernity and tradition in our advertising graduation exhibition.

expanding information

(1) the confession of the sea is a visual visualization plan, which is a visual expression of the creativity of the confession.

(2) The picture of the sea telling the truth is vivid and intuitive. A good picture of telling the truth about the sea, with its true sense of existence and the appeal of beauty, shows irresistible propaganda strength.

(3) With the advantages of illustrations and pictures, Hai Chen v. Bai strengthens the rendering power of the advertisement and conveys the advertisement information vividly and correctly. How to design a poster for opening a store to be more attractive?

In the era of mobile Internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

in the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry.

so how to design it? The following seven points need more attention in the design process.

1. Prominent theme

Many posters, at first glance, don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.

For promotional posters, the theme of the event should be clearly stated, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it.

businesses need accurate traffic, don't they? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward.

the service content of each project is very accurate, which makes people think of the corresponding project when they look at the picture, and the explanatory text makes the poster more vivid.

3. Visual project details

Visual project details include not only the course process pictures in the single page of Taekwondo, but also the course descriptions, main features, project details, etc. as well as the autumn remedial classes.

after defining the theme, put corresponding pictures, materials and color matching to make the whole poster more in line with the theme.

4. Copywriting grasps the pain point

Copywriting is more important than design skills. A good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story of "self-discipline gives me freedom" and long copy, focusing on key expressions, so that users can get what they see.

5. Endorsement with trust

A good poster has a theme, copy and material. If there is a corresponding endorsement with trust, it can also be put on. For example, "started in 21" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 8 chain stores nationwide, and 1 million copies are sold a year. These are all good endorsements of trust.

trust endorsement+copywriting expression adds a sense of trust to the whole poster.

6. Contact information; Address+phone+WeChat QR code

Many posters are well designed, and the pictures and colors are also beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in friends' circle instead of using traditional single pages, and send them to 1 people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original image, and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not be so beautiful, and it should be extremely small. Both the receipt code and the WeChat QR code should be enlarged, so that users can scan the code for details without downloading.

7. There is no watermark for high-definition pictures

With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itching, Picture Monster and so on.

However, some apps don't buy members, and there will be watermarks, which should be noted, because when spread on the Internet, pictures are the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store.

If a large number of posters need to be made every month, it is suggested that you can choose an APP to purchase annual membership and directly make high-definition and watermark-free posters.

similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, package net and remittance net can also be used as design reference. The Seller Exposes the Makeup Poster of "Home Time Comes" Edition, and Sun Li's Workplace Dress Attracts Expectations

The realistic urban topic drama "The Seller of the House" produced by Yaoke Media and Penguin Film and Television, written by Liu Liu and Jiu Pian, directed by An Jian, produced by Wang Rou L, starring Sun Li and Luo Jin, and starring Alina Zhang and Guo Tao is in full swing. Today, the drama exposed the "Home is Coming" version of the makeup poster. The overall atmosphere of the poster is relaxed and bright, and it also reveals more role information. The careers and personalities of several leading characters in the drama are beginning to emerge.

Make-up posters attract people's expectation, and the background elements reveal the characters' characteristics

This set of make-up posters with "coming from home" fully shows the characters' characteristics in the play, and also reveals the relationships of some characters in the play through subtle differences, which further reflects the highlights of the play. In the makeup poster of the room, she is dressed in a professional suit, holding an oversized briefcase and a black umbrella in her hand. The simple two objects show her image of running around frequently, and also reveal the thoughtful side of the figure of the room, and the paper dancing in the background also points out her identity as a real estate agent. In Xu Wenchang's makeup poster, he wears comfortable casual clothes and holds a pet dog, showing his literary temperament. At the same time, the firmness revealed in his eyes seems to indicate that this role always has its own persistence. Xu Wenchang's casual posture is in sharp contrast with Fang Sijin's rigorous and serious appearance, and the subsequent development of the two in the play also makes the audience look forward to it more. In the makeup poster of Xu Wenchang's wife, Zhang Chengcheng, she is dressed in a green dress, with exquisite and beautiful makeup and charming attitude, all of which show the pampering characteristics of this role. The background of Kan Wentao and his wife Feng Chunhua's makeup posters is obviously more "rich", which seems to show that they are very rich customers in the play.

In addition, in the makeup poster, Wang Zijian's professional dress in a suit and shoes looks serious, but the lively side of the role is inadvertently revealed through a floral tie; Lou Guanshan is the standard outfit of a salesperson, and the simple and lovely appearance makes people laugh; In the makeup poster, Xie Tingfeng wears a suit on his back and holds a briefcase with a smile, showing a sleek and sophisticated temperament, which is in stark contrast to Yu Hualong's elegant appearance with glasses. Zhu Shanshan looks like a lush, wearing a suit out of fashion; The elements of izakaya's curtain in Guage's poster also reveal her identity as the owner of the pub. Such a poster that highlights the characteristics of the characters, once released, netizens expressed high expectations for it: "A poster has a lot of information, so hurry up and shoot it!"

a brand-new perspective focuses on the family period of real estate theme to interpret profound connotation

The registration of the fixed makeup sea released this time is actually quite meaningful. "House" is an unavoidable topic in the lives of ordinary people, and "mortgage" and "house slave" are high-frequency words in daily social activities, and the group of real estate agents is an indispensable part in the process of Chinese people buying houses. Screenwriter Liu Liu said frankly: "In fact, the so-called real estate agents connect not only a house, but also the happiness of every family behind the house." Therefore, the so-called "coming home" means that the "home" in the hearts of every wandering person is worth looking forward to. A good real estate agent can not only find a suitable house for you, but also help you achieve a happy family. This connotation is in line with the original intention of the drama to take the real estate agent as the entry point to show the current situation of Chinese real estate and convey warmth.

There are not a few subjects that focus on reality, but it is not easy to interpret such grounded subjects well, which is neither divorced from reality nor interesting. The real estate agency industry, seemingly inconspicuous, connects all levels of society. They not only help customers buy houses, sell houses and rent houses, but also are often involved in their lives, witnessing the crowing and dancing in their lives. The screenwriter Liu Liu also expressed the hope that through these little people and the carrier of real estate agency, we can see many corners of this society, and not only skyscrapers but also gravel will flash.

Showing social reality through real estate agents not only arouses deep thoughts, but also arouses the audience's curiosity and expectation.