Looked down! Xiaomi is actually not easy to sell in India. The locals regard it as their own brand.

I think everyone has heard about Xiaomi being fined in India. The reason given by the Indian Enforcement Directorate is that Xiaomi Group illegally remitted money to foreign entities by pretending to pay copyright fees, so the authorities 55.5127 billion Indian rupees have been seized from Xiaomi Group's local bank account in India, which is equivalent to 4.806 billion yuan when converted into RMB. This amount of money does not seem small.

To this end, Xiaomi officials also responded quickly, saying that the royalties and bills paid by the Indian company to the bank were legal and authentic. These royalties paid by Xiaomi India are used for the licensed technology and intellectual property used in Xiaomi India products. For Xiaomi India, the payment of such royalties is a legitimate business practice.

In a word, it should be legal for Indian Xiaomi Company to pay copyright fees to Chinese Xiaomi Company. Therefore, many domestic netizens think that with such obvious features, why can’t the Indian authorities clearly distinguish it? ?

Today I accidentally saw the news released by a well-known big V, saying that Xiaomi has opened 7 factories in India, and its sales volume ranks first in India, and its revenue is quickly catching up with domestic products. That’s right. Although several domestic mobile phone brands have been fined by India in recent years, they are still willing to stay in India. The main reason is that they can indeed make money in India, and he also said that fines for Indians are very high. Pay attention to propriety. If you earn him 100, he will only fine you 50, so even if you are fined, you can still make money.

In order to understand the scale of Xiaomi's production in India, I went to find out about it and found that Xiaomi's production in India is really not simple.

In 2014, Xiaomi cooperated with India’s local e-commerce company Flipkart to fully copy the domestic limited-time sales marketing model to India. In a short period of time, Xiaomi became a well-known brand in India. .

In 2015, Xiaomi and Foxconn jointly built a factory to implement localized production in India. As of now, Xiaomi has opened 7 factories in India. Almost all Xiaomi mobile phones sold in India are From local factory in India.

In 2021, among the major mainstream brands in India, Xiaomi mobile phones accounted for a quarter of the market share, surpassing Samsung and ranking first.

India is also a country with a large population and also has irreplaceable population welfare. There are nearly 700 million people in India under the age of 30. They have the same online consumption habits as us, according to IDC data , through e-commerce platforms such as Flipkart, and Amazon, almost half of the smartphones sold in India come from the online direct supply model.

So the question is, why are Xiaomi mobile phones so popular in India?

It turns out that in order to deeply cater to the Indian market, Xiaomi not only maximized the price-performance ratio, but also put a lot of effort into the system. For example, the operating system can not only support multiple Indian languages, but also configure In order to reduce the impact of the hot and humid climate in India on mobile phones, Xiaomi also thickened the coating on the interface of the mobile phone. In terms of charging design, Xiaomi also specially added a voltage stabilizing circuit to the charging part of the mobile phone. To cope with the problem of voltage instability in India.

Therefore, Indians very much recognize Xiaomi. Because the popularity of Xiaomi mobile phones is so high, many local citizens mistake Xiaomi for India’s own brand.

It can be seen that Xiaomi is doing well in India. There is no reason at all to violate the local "Foreign Exchange Management Law" for such a small fee. If you ask me to say that this fine is nothing more than a Just a reasonable "misunderstanding",