Double Eleven Taobao event poster-detailed explanation of Taobao Tmall Double Eleven event in 2015 (Double Eleven guide)

Taobao Double 11 Gold Coin Manor Money Tree Red Envelope Guide [Multiple Pictures]

Taobao Double 11 Activities - The theme of 2018 is Double 11 Partners, everyone is busy Collect energy and share red envelopes. Did you see that there is a gold coin manor on the energy collection page? The editor of I Love Cheats will introduce to you the relevant content of the money tree.

Taobao Double 11 Gold Coin Manor Money Tree Red Envelope Guide

Entering Taobao, you can see the Double 11 activity poster that gathers energy to receive red envelopes. This poster is also very obvious. Basically open it You can see it directly.

Then we need to select the gold coin icon in the upper middle of the screen, and then the gold coin manor will be opened.

Enter the gold coin manor and you can see the seeds that have been planted above;

Select a small piece of land to the left of the seeds to receive the money tree seeds.

If you successfully plant the money tree, you can then complete the task to obtain water drops.

You can get water droplets by signing in, and then click on the water droplets you get to water the money tree so that it can grow faster. After 2 p.m., you can harvest the cash red envelopes on the money tree. It is said that 30 million red envelopes can be divided up, which is also very exciting. Of course, this mainly depends on luck. You might get hundreds of big red envelopes in your hands, so hurry up and start planting! How do you evaluate the total transaction volume of Tmall Double Eleven in 2020, which reached 498.2 billion yuan?

This means that the consumption ideology of Double Eleven is gradually transformed into rational consumption guided by merchants. The consumption structure is also constantly upgrading. Consumers gradually transitioned from "It's so cheap, I want it all" to "This thing looks like it's very cost-effective." As Taobao has always insisted that "things are the cheapest on Double Eleven", it is also developing in the direction of "it is still cheap after Double Eleven". Behind this are countless efforts to upgrade the system. Manufacturers try every means to improve the price/performance ratio in order to gain a long-term and stable consumer base. The platform helps merchants reduce warehousing and logistics costs, guides production from the big data level, and tends to make more accurate and rational judgments. Consumers have a longer purchasing cycle and choice, which reduces the pressure on express delivery stations and logistics to a certain extent. All of this is an inevitable development process from "carnival buying" to "rational consumption". In the past, the explosive growth in consumption was a temporary solution that consumed redundant production, but it would also inevitably cause regret at the consumer level.

Detailed explanation of the 2015 Taobao and Tmall Double 11 activities during the Double 11 shopping carnival season (Double 11 strategy)

1. Overview of the 2015 Taobao and Tmall Double 11 (Double 11) activities

The 2015 Taobao Tmall Double 11 (Double 11) event is Alibaba Group’s seventh Double 11 after the 2014 Double 11. Today, "Double 11" is not only a carnival for Tmall or Alibaba, but also a carnival for the whole people. At the same time, at the entry threshold for the 2015 Taobao and Tmall Double 11 main venues, in addition to audition registration, setting up store red envelopes, full store discounts, and setting up the acceptance page, a test on seller promotion rules was also added.

The 2015 Taobao and Tmall Double 11*** will have one main venue, 31 sub-venues (including 12 special venues), and 25 off-site venues for major promotions. All venues will continue to use the horse racing promotion mechanism and arrange display positions based on the seller's overall store transaction performance. In addition, Taobao and Tmall also provided traffic incentive plans for merchants during Double 11 in 2015, and also increased penalties for illegal sellers. Of course, the editor will also update the specific details of Double 11 red envelopes as soon as possible. If you want to buy (duo), buy (duo), buy (duo) better, you can’t miss it.

So please put us in your favorites~

2. Registration conditions for the 2015 Taobao Tmall Double 11 (Double Eleven) event

For merchants, the most urgent What I want to know is how to register for the 2015 Double Eleven event? What qualifications are required? Next, the editor will introduce to you in detail the prerequisites for registration at the 2015 Taobao Double Eleven venue.

First of all, all sellers who have registered and passed the audition can sign up to participate in the main branch venue, and there is no need to participate in the audition for off-site registration; secondly, merchants who participate in the registration must complete the promotion risk and safety exam; finally, merchants You must also complete the store red envelope settings, store full discount settings (not mandatory for outside venues), and acceptance page settings to successfully enter the branch venue. There is no need for merchants to register at the main venue, and the best merchants will be selected through branch venues through merchant "horse racing".

3. 2015 Taobao Tmall Double 11 (Double Eleven) event schedule

On September 14, the 2015 Taobao Tmall Double Eleven event began to be promoted.

From September 15th to September 30th, merchants participating in branch venues will begin audition registration (only those who pass the audition can register for the Double Eleven venue).

From October 8th to October 23rd, registration will be held at sub-venues and 2015 Taobao Double 11 offsite. At the same time, merchants must complete the settings of store red envelopes and store full discount activities. During this period, the "Double Eleven Press Conference", "Product Registration", "Main/Sub Venues" and "Horse Racing Mechanism" will be held.

On October 31, the registration results will be announced at the branch venue.

From November 1st to November 10th, the 2015 Taobao and Tmall Double 11 activities entered the warm-up stage. Among them, from November 1st to November 7th, sellers can carry out product adjustment, inventory adjustment, pre-sale/marketing, customer awakening, etc. From November 8th to November 10th, product operations, inventory operations, shopping cart favorites operations, Double Eleven party, etc. are prohibited.

On November 11, the 2015 Taobao and Tmall Double Eleven events were officially launched, and Double Eleven products went on sale. Merchants carry out specific inventory replenishment, pre-sale balance payment, order placement and supply chain guarantee.

After Double Eleven, that is, on November 12, all operations will be resumed, shipments will continue, goods will be delivered, and services will be launched.

4. Introduction to the 2015 Taobao and Tmall Double 11 (Double Eleven) event venues

A total of 32 venues were set up for the 2015 Taobao and Tmall Double Eleven event: There is 1 main venue, 31 sub-venues (including 12 special venues), and there are also 25 large promotion outfields and separate Taoke venues.

2015 Taobao Double 11 Industry Branch Venue

Women’s Clothing

Men’s Clothing

Women’s Shoes Men’s Shoes

Beauty Cleaning and Care

Sports and Outdoors

Luggage

Underwear Accessories

Jewelry Pets

Maternal and Infant Products

Children's clothing and toys

Mobile digital devices

Home appliances

Home furnishings

Home decoration

Department stores

Food

Auto Accessories

Global Shopping

Games

All venues offer different products and services from 19 sub-venues. Merchant (pictured above). They are: women's clothing, men's clothing, women's and men's shoes, beauty and care, sports and outdoor, bags, underwear accessories, jewelry and pets, maternal and infant products, children's clothing and toys, mobile digital phones, home appliances, furniture, home decoration, department stores, gourmet food, and auto parts. , games, global shopping. Merchants need to pass the big promotion exam, complete the store red envelope settings, full discount activity settings, and acceptance page settings, and meet other requirements of the branch venue before they can participate in the Double 11 event at the venue.

(More venue details will be introduced, and the editor will update them later)

The following are the venues corresponding to each category of the 2015 Taobao and Tmall Double Eleven (Double 11) (categories that do not have categories will not attract investment, such as Books, adult supplies, etc. will not attract investment during this year’s Double 11):

2015 Taobao Double 11 corresponding venues for each category

Venue

The categories of corresponding products

Women's Clothing

Women's Clothing/Ladies' Boutique

Men's Clothing

Men's Clothing

Women's Shoes Men's Shoes

Women's shoes

Popular men's shoes

Beauty and care

Beauty and skin care/body care/essential oils

Cosmetics/perfume/beauty Makeup tools

Hair care/wigs

Cleaner/sanitary napkin/paper/aromatherapy

Luggage

Luggage and leather goods/ Hot-selling women's bags/men's bags

Sports and outdoor

Sports/yoga/fitness/fan supplies

Bicycles/cycling equipment/spare parts

Outdoor/Mountaining/Camping/Travel Supplies

Sportswear/Leisure Clothing

Sports Shoes New

Sports Bags/Outdoor Bags/Accessories

Electric Vehicles/Accessories/Transportation

Underwear Accessories

Women’s Underwear/Men’s Underwear/Home Clothing

Clothing Accessories/Belts/Hats/Scarves

Jewelry and accessories hobbies

Flower delivery/flower simulation/green plant gardening

Musical instruments/guitars/pianos/accessories

Pets/pets Food and supplies

Model toys/animation/peripherals/cos/board games

Jewelry/diamond/emerald/gold

Accessories/popular jewelry/fashion jewelry new

Watches

ZIPPO/Swiss Army Knife/Glasses

Maternal and Infant Products

Milk Powder/Supplementary Food/Nutritional Products/Snacks

Diapers/Cleaning/Feeding/Trolley

Maternity Clothing/Maternity Supplies/Nutrition

Children's Clothing Toys

Children's Clothing/Infant Clothing/parent-child clothing

Toys/baby carriages/education/building blocks/models

Children's shoes/infant clothing/parent-child shoes

Digital

Computer hardware/monitors/computer peripherals

Laptops

MP3/MP4/iPod/recording pen

Digital cameras/SLR cameras/video cameras

Mobile phones

Video games/accessories/games/strategies

3C digital accessories market

Flash memory card/U disk/storage/mobile hard drive

Desktop/all-in-one/server

Tablet/MID

DIY computer

Smart device

Domestic high-quality digital

Home appliances

Personal care/health/massage equipment

Audio and video appliances

Kitchen appliances

Life appliances

p>

Home

Residential furniture

Bedding

Home fabrics

Home accessories

Home decoration

Main materials for home decoration

Electronics and electricians

Basic building materials

Decoration design/construction/supervision

Interior design Teacher

Whole house customization

Department store

Home daily use

Household/personal cleaning tools kitchen/cooking utensils

Storage and organization

Festival supplies/gift tableware

Food

Traditional nourishing nutritional products

Snacks/nuts/specialties

Grain, oil, rice and noodles/North and South dry goods/condiments

Aquatic meat/fresh fruits and vegetables/cooked food

Alcohols

Tea/coffee/beverages

Tea

Cars

Motorcycles

/Supplies/Accessories/Modification

Games

QQ

Online Game Points

Online Game Equipment/Game Currency/Account/Power Leveling

Special venue-Small and Micro KuaiCai

Office equipment/consumables/related services

Electronic dictionaries/electronic paper books/cultural supplies

Personalization/Design Services/DIY

Commercial/Office Furniture

Network Equipment/Network Related

Hardware/Tools

Electronic Components Devices

Special venue-agricultural supplies

Agricultural supplies

Agricultural machinery/agricultural tools/agricultural film

Animal husbandry/breeding supplies

Specialty Venue-iFashion

Unclassified Category

Specialty Venue-Jiyoujia

Unclassified Category

Specialty Venue- Chaodian Street

Unclassified Category

Specialty Venue - Characteristic China

Uncategorised

Special Venue - Wholesale

Uncategorized

Global Shopping

Uncategorized

Gold Coins

Uncategorized

Made in China

Uncategorized

Auction

Uncategorized

Crowdfunding

Uncategorized Objective

5. 2015 Taobao and Tmall Double 11 (Double Eleven) activity gameplay

In this year’s Taobao and Tmall Double Eleven gameplay, the must-have gameplay at the branch venue is: Set up store red envelopes (red envelopes are applicable to all store products); set up store full discounts (second-hand cars, Aifeng Shang, and virtual venues will not participate); decorate the store acceptance page (if there is no decoration, the system defaults to the big promotion template, which can be used from October 19 Renovation started on the same day). The must-have gameplay in the outfield does not include the store refill activity setting. In addition to the above gameplay, the Taobao platform also provides 50% off the main venue, "11.11" shopping coupons, daily specials, gold coins, auctions, Taobao Tmall loan applications, store micro-poster releases, store upgrades, etc. More gameplays have not been officially announced yet and will be updated later.

6. The 2015 Taobao and Tmall Double 11 (Double Eleven) event party is exposed

According to media reports, on the evening of November 10, 2015, Alibaba will jointly host The 2015 Taobao Tmall Double 11 Carnival Party will be directed by the well-known director Feng Xiaogang and will be broadcast live globally. At that time, many big-name stars will be invited to attend. According to reports, within Alibaba, this party has been called the "Double Eleven" 11 Spring Festival Gala. At the same time, Alibaba CEO Zhang Yong revealed that although big-name celebrities will appear at the party, this party is not just a variety show, but should reflect the characteristics of e-commerce and allow the audience to interact. As the party is already preparing for the 2015 Double 11 e-commerce sellers, are you ready? Let your products and brands be exposed.

7. 2015 Taobao Tmall Double 11 (Double Eleven) Seller Privileges

It is understood that Taobao will provide additional privilege support to the "event products" and "event merchants" participating in the 2015 Taobao Tmall Double 11 (Double Eleven) event:

1. "Activity "Products" will receive traffic support in the warm-up, sub-venues, and outfields of this Double Eleven promotion

2. "Active products" will have site focus images, shopping carts, favorites, likes, and recommendations Enjoy additional priority display opportunities or logo privileges within the system

3. "Active products" also have the opportunity to be displayed in Taoke venues to gain additional off-site traffic.