A slogan suitable for the Propaganda Department

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How to write propaganda slogans

The most basic characteristics of slogans are concise language, propaganda and agitation. To achieve concise language, you must pay attention to the choice of sentence patterns, word selection, use of rhetorical techniques, and expression of logical reasoning. Specifically, it includes the following aspects.

1. The number of words should be moderate.

Due to limitations of specific occasions, means of expression, and the level of information recipients, longer sentences cannot be used in slogans. Short sentences, fewer words, and accurate expressions are the basic requirements for concise slogan language. Slogans are usually written on paper, on the wall, or on cloth. In order to be eye-catching, the font size is generally larger. Taking into account people's sight, the number of words should not be too many. If a slogan has too many words, dozens or even hundreds of words, it will be too troublesome for the writer and difficult for the readers to read. For example, "Better to wait for ten minutes than to rush for one second" is a short eight-character sentence that clearly tells people to abide by traffic rules. If the written slogan is tested in the exam, there will definitely be a word count requirement; if the test question does not have a clear requirement for the word count, candidates should pay attention to the number of words in the proposed slogan.

2. The content should be positive.

The purpose of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize everyone's participation. Therefore, anything contrary to this is futile. When writing a slogan, to do this, you must keep the audience of the slogan in mind and use language according to the purpose of expression. It is worth emphasizing that the content of the slogan must be positive and healthy. It must be cordial, friendly, and popular with most audiences. It must also be fresh, lively, lively, and literary, which can indeed create an atmosphere and boost morale. For example, when promoting cooperative medical care, "You help me help the government, cooperative medical care protects health" and "Cooperative medical care reaches thousands of households, and farmers need it for their health"; when promoting the economic census, "Understand yesterday, grasp today, create tomorrow" and "Inventory of the past, grasp the future Now, guiding the future", "Seeking truth and seeking development, benefiting the country and the people and benefiting the future", etc. The content is positive, healthy and inspiring.

3. The language should be popular.

Since slogans are very practical, it is necessary to take into account the cultural level, ideological status, life experience and even identity and status of different readers. The proposed slogan should take into account the general level of readers as much as possible. , without considering the higher-level readership. In this way, when choosing words, we must make them easy to understand, clear, accurate, touching, lively, and at the same time avoid gorgeous words, especially polysemous words. Because polysemous words (including phrases) Different understandings of can lead to language ambiguity. It is worth noting that the purpose of slogans is to create an atmosphere and mobilize the enthusiasm of participants. Therefore, the language should be as vivid and literary as possible, which really makes people feel happy and pleasing to the eye. At least it makes people enjoy hearing and seeing it, and avoid being rigid and rigid. obsolete. For example, when promoting environmental protection, "maintain environmental sanitation and build a beautiful home" and "beautifying the environment is beautifying our souls";

It is easy to understand, clear and accurate, telling everyone to protect the urban environment. health.

4. The sentence structure should be neat.

The recipients of slogans are generally clear, so in terms of sentence structure, simple single sentences without subjects are generally used, mostly with verb-object structures, and complex subject-predicate sentences are rarely used. The sentence structure of slogans is generally relatively neat. Even longer sentences are mostly whole sentences with fewer words and simpler structures, such as sentences of contrast, duality and simple parallel sentences.

5. The rhetoric should be clear.

The audience of a slogan is generally very clear in advance. Therefore, the slogan should consider the popularity of the audience, that is, it should be accepted by the majority of the audience as much as possible. Then, relatively uncommon rhetorical techniques such as synaesthesia, imitation, metonymy, etc. should not be used. At the same time, the content of the slogan must be true and avoid exaggeration. Therefore, rhetorical techniques such as exaggeration, questions, and rhetorical questions are generally not allowed in slogans. However, rhetorical techniques such as similes, metaphors, comparisons, parallels, parallels, and repetitions that are popular among the public can be used. If used well, better expression effects can be achieved.

For example, the slogans of voluntary blood donation, "True love flows, blood is connected", "The nation rises in dedication, life stretches in the blood", etc. use antitheses: "The blood donated is limited, the love donated is unlimited." "Blood is precious, saving people is of higher quality" "A good person offers a drop of blood, and the patient is relieved of all worries" and so on. Through sharp contrasts, people are deeply impressed and enlightened: "I hope people will live long, and their blood will be in their heart