Yonghe soybean milk (Yonghe soybean milk) detailed information daquan

Yonghe Soymilk refers to a breakfast shop in Zhongzhengqiao District, Yonghe District, New Taipei City, Taiwan Province Province, which mainly sells soymilk. It was started around 1950 by two veterans from Shandong and Hebei. Yonghe Soymilk brand is a well-known brand in the catering industry founded by Taiwan Province Hongqi Food Co., Ltd. in 1982. It crossed the Taiwan Province Strait in 1995 and came to the mainland for development. After decades of development, Yonghe Soymilk has spread all over China, becoming a brand trusted and loved by consumers, and has gradually developed into a business card of food culture in Taiwan Province Province.

Company name: Yonghe Soymilk mbth: Yonho Soymilk Headquarters Location: Yonghe District, New Taipei City, Taiwan Province Province Established Time: 1982 Business scope: catering and food industry Company nature: private enterprise management mode: national chain historical development, brand origin, business philosophy, specialty food, variety characteristics, trademark rights, corporate culture, social impact, genetically modified storm and historical development "Yonghe Soymilk" was developed by Hongqi, Taiwan Province Province. With the expanding influence of Yonghe Soymilk brand, Yonghe Food (China) Co., Ltd. was formally established in February 2009, with a higher platform as the starting point, and fully implemented the corporate purpose of serving the society. "Yonghe Soymilk" has made brilliant achievements in the past ten years since it entered the mainland, and its rapid progress has attracted people's attention. "Yonghe Soymilk" has spread all over China, and the figure of "Yonghe Soymilk" has grown with two generations. At present, there are nearly 500 "Yonghe Soymilk" restaurants in China. In Beijing, Shanghai, Shenzhen, Wuhan, Xi, Nanjing, Tianjin, Chengdu, Jinan, Xuzhou and other big cities, "Yonghe Soymilk" has become an indispensable landscape. The origin of the brand "Yonghe" is the place name of Yonghe District, New Taipei City, Taiwan Province Province, China. In the early 1950s, a group of retired veterans, whose ancestral home was far away from their hometown in Chinese mainland, were forced to make a living, gathered at the side of Yonghe Zhongzheng Bridge between North and Yonghe, set up a shed to operate fast food breakfast, grind soybean milk, bake sesame cakes and fry fried dough sticks, and gradually formed a breakfast pavement. Because these veterans have authentic craftsmanship, the ground soybean milk is fresh, tender, nutritious, fragrant and delicious, and the fried dough sticks made of sesame are golden and crisp. The reputation of various snacks in Yonghe, represented by soybean milk, has spread all over Taiwan Province Province. All over the island till now, there are four seas soybean milk, world soybean milk and other soybean milk shops which originated from Yonghe veterans in Taiwan Province Province. However, because all these traditional snacks are handmade and workshop-style, with the veterans leaving one after another, the later products are often not worthy of the name. Although there are more and more breakfast shops claiming to originate from Yonghe area all over the island, the influence of Yonghe soybean milk has been declining. In people's impression, Yonghe soybean milk is no different from the soybean milk vendors in the streets. Lin Bingsheng did it as soon as he thought, and immediately started the business idea of practical operation. In order to distinguish himself from all kinds of soybean milk products with various signs on the market and truly regain the reputation of Yonghe old-fashioned soybean milk, Lin Bingsheng decided to run his soybean milk business under the Yonghe brand. Because the word "Yonghe" is not only his original intention of reviving Yonghe brand soybean milk and promoting traditional snacks, but also represents the simple wish of China people to live and work in peace and contentment and happiness. Therefore, in 1985, he obtained the registered trademark of "Yonghe" soybean milk products in Taiwan Province Province. In the same year, he founded a food factory and established Hongqi Company, and began to mechanically mass-produce all kinds of concentrated, bagged and canned "Yonghe" soybean milk. Gradually, from semi-automatic production to full-automatic production, the production quantity is increasing day by day. Later, every morning, trucks of Hongqi Company delivered soybean milk to soybean milk shops, schools, supermarkets, convenience stores and shops all over the island on time. Yonghe Soymilk is a household name in Taiwan Province Province, and it has regained its former spirit. However, Lin Bingsheng did not stop his pursuit. He turned his attention to the international market. In the following years, Yonghe Soymilk successively entered more than 20 countries and regions such as Japan, the United States, Canada and Thailand, and became popular and developed into an international brand. At this point, Yonghe Soymilk, as a brand enterprise of Hongqi Company, has gradually surpassed Yonghe veterans' street shops, and has become synonymous with China traditional cuisine and spread all over the world. Business philosophy The business philosophy of Yonghe Soymilk is: quality, integrity, innovation and growth. The business environment in which an enterprise is located is a complex environment, and there are no immutable rules. Market demand is becoming more and more personalized and rational, and consumers' requirements for quality are getting higher and higher. Therefore, enterprises pay attention to research in every link and process of production to greatly improve product quality. The company has also supplemented a number of systems around production, so that products can reach the standard once and pass the customs once, which not only ensures the quality and production efficiency, but also meets the market at a higher level. Integrity is the link between enterprises and the market, and integrity is the basis for social recognition of outstanding enterprises. Here, enterprises regard honesty as an important content of cultural construction, and we are willing to set a good example for the market together. Innovation is change, and enterprises obtain new development modes through creation and change. Only through bold innovation and exploration of new resources can enterprises gradually move towards prosperity. Enterprises constantly develop new products, introduce new technologies and update management systems. The new products introduced by enterprises every year are the concentrated expression of their essential characteristics. "Growth" is the endless pursuit of service. Yonghe Food (China) takes the development of social health as its own responsibility, and takes the continuous promotion of human health as the sole criterion for success. Our pursuit will be accompanied by the growth of all stakeholders. Special cuisine 1. Bagged soybean milk powder series 1, category: 350g. Category breakdown: Yonghe sweet soybean milk powder, Yonghe unsweetened sucrose soybean milk powder, Yonghe multi-dimensional soybean milk powder, Yonghe classic soybean milk powder and Yonghe woman chilled soybean milk powder. 2. Name: 600g bagged series taste details: Yonghe sweet formula oat soybean milk powder, Yonghe sucrose-free formula oat soybean milk powder, Yonghe multi-dimensional calcium formula oat soybean milk powder, Yonghe classic original flavor formula oat soybean milk powder, Yonghe woman chilled formula oat soybean milk powder. Second, Yonghe Soymilk Powder Nourishing Series Category: Nourishing Series Soymilk Powder Category Subdivision: Yonghe Pure Black Sesame Soymilk Powder, Yonghe Yang Le Walnut Soymilk Powder, Yonghe Ai Liang Jujube Soymilk Powder Specifications: 300g Pack, 600g Pack. Third, modern soy milk powder series 1, category: modern soy milk powder series II, product segmentation: modern red jujube soy milk powder, modern oat soy milk powder, modern original soy milk powder, modern high calcium soy milk powder. 4. Business soy milk powder series 1, category: business soy milk powder 2, single product breakdown: business iced soy milk powder and business original soy milk powder. 3. Specification: 1 kg, 4.5 kg, five, 250 ml tetra pak series 1, category: 250 ml tetra pak soybean milk 2, category breakdown: original soybean milk black soybean milk 3, specification: 250 ml six, 250 ml tetra pak oat soybean milk 1, category: oat flavor soybean milk 2. Low-sugar (sucrose-free) soybean milk powder: sucrose-free, high-protein, low-calorie, new trend of life, suitable for people who are not suitable for eating. AD calcium multi-dimensional low-sugar (sucrose-free) soybean milk powder: modern people generally lack the intake of trace elements, while the body is supplemented by vitamins and trace elements. Iced soybean milk powder: the best of soybean powder, with special technology. Yonghe adopts strict management and unique formula, cloud instantaneous sterilization technology and the latest deodorization and deodorization technology, which not only retains the original natural nutrients of soybean, but also has the unique fresh taste of soybean milk. Yonghe soybean milk food is simple and convenient, and adapts to the rhythm of modern life. Take out a small bag of this product, add a proper amount of 55-degree hot water and mix well, then drink. In addition to hot drinks, you can also add ice or ice to drink. The cool feeling of ice gives you a different wonderful taste! Yonghe soybean milk fritters, innovative crispy fritters, healthy positioning Yonghe soybean milk fritters are very good, frying 200 pieces at a time to change oil. There is a cooking and frying statistics, starting with each oil change, counting the number of times of cooking and frying every day. When the total number of cooking and frying exceeds 200 times, the oil change will be arranged at low peak or at night, and Yonghe is still relatively formal. Crispy fried dough sticks are a new method of making fried dough sticks. They are made of special "crispy fried noodles" as the main seasoning and food raw materials such as flour and eggs. The finished product has the characteristics of golden color, tender outside, loose foam, flexibility and strength. In particular, a certain amount of eggs are added to the ingredients, and the nutritional value is also improved compared with ordinary fried dough sticks. Because alum is not added in the production of this kind of fried dough sticks, aluminum harmful to human body will not be decomposed. The trademark right of Yonghe Soymilk was founded by Taiwan Province Hongqi Food Co., Ltd. in 1982. In 1985, Lin Bingsheng, who was engaged in the intermediary industry at that time, applied for trademark registration with the Bureau of Standards Inspection of the Ministry of Economic Affairs of Taiwan Province, and established Yonghe Soymilk Store in Shilin District of Taipei, and established Hongqi Food Company to produce soy milk in large quantities mechanically and provide concentrated soy milk for sale to breakfast shops, bakeries and schools. Taiwan Province Hongqi Company was approved by the State Trademark Office in February, 1995, and registered a graphic combination trademark consisting of Yonghe Chinese Characters, Yonghe Pinyin and Bean Treasure with Straw Hat. The international category is 30 categories (commodities). From 65438 to 0999, Lin Bingsheng's younger brother Lin Jianxiong promoted Yonghe Soymilk to Chinese mainland, and the first Yonghe Soymilk Store opened in Pudong. At the end of 2007, three headquarters of Yonghe Soymilk in South China, East China and North China were established one after another, and the number of chain stores also grew to 268. How to distinguish the true and false corporate logo of Yonghe Soymilk (Yonghe Bean Treasure) With the increase of consumers' knowledge of goods, consumers' rights are paid more and more attention. With the increasing popularity of "Yonghe Soymilk" and more and more product categories, counterfeiters and sellers have also flooded into the market, seriously damaging the legitimate rights and interests of consumers. In order to further safeguard the interests of consumers, how to identify the authenticity of "Yonghe Soymilk"? The methods are as follows: 1. Identification through network channels. Consumers can log in to official website, and then click on the search bar in the restaurant chain, where you can find Yonghe Soymilk Restaurant nationwide. Second: through corporate logo recognition. The LOGO of "Yonghe Soymilk" is an image of "bean treasure" wearing a straw hat, which contains rich cultural heritage, embodies a glorious tradition and represents the pursuit and belief of "Yonghe Soymilk". This trademark is marked in the regular catering stores of the enterprise. Third: through the enterprise telephone inquiry. Consumers can consult directly. Corporate culture and eternal feelings: Chinese style, Taiwanese flavor and cross-strait feelings. Corporate vision: Let Chinese people all over the world drink Yonghe Soymilk. Management style: serious, positive, strict and efficient. Yonghe goal: strive to make the enterprise a long-term and large-scale catering food company. Business philosophy: quality, integrity, innovation and growth. Slogan: build Yonghe into a long-term and large-scale catering food company. The wave of social influence of Yonghe Soymilk began with the good performance of China Little League Baseball Team in the World Junior Baseball Championship held in William Porter, USA, which promoted the atmosphere of watching baseball games. Due to the time difference, it is often close to morning after watching the baseball game. The earliest breakfast shop is Yonghe Soymilk, and people gradually get used to eating Yonghe Soymilk after watching the baseball game. Yonghe Soymilk has become a business card for the catering industry in Taiwan Province Province. It plays a key role in building a bridge and link between cross-strait cultural and artistic exchanges. 2011February, Yonghe food (China) supported the 20th golden calf award, which was an award to encourage college students' advertising creation, and was praised as the Oscar in the advertising industry, which played a very good role in promoting cross-strait cultural and artistic exchanges. 2011July, Yonghe food (China) hosted the second international forum on calligraphy and painting development and exhibition, which strengthened cross-strait cultural dialogue and promoted cross-strait calligraphy and painting exchanges. 2012 On June 24th, Yonghe Food (China) invited famous Weibo artists such as Lin Qingping, Guanling Fan and Jiang Meilan to hold a series of cultural, artistic and commercial activities with Weibo as the theme, providing more positive energy to the society with a positive image and playing a pillar role for enterprises to promote social progress and development. From 2012165438+10 to 19, China Academy of Fine Arts, Shanghai Art Museum and other units jointly sponsored by Yonghe Food (China) Co., Ltd. Enterprises hope to inherit and carry forward the essence of Chinese traditional culture by sponsoring and supporting cross-strait painting and calligraphy exhibitions and other similar activities, promote cross-strait cultural and artistic exchanges and development, and work together with colleagues in the cultural and artistic circles to make positive efforts and contributions to cross-strait social and cultural progress and harmonious and stable development. On October 8th, 2003, the 3rd International Forum on Calligraphy and Painting Development was held in Hong Kong Central Library. The event was jointly sponsored by China Calligraphy and Painting Newspaper, Asian Cultural Exchange Association and Hong Kong Zen Art Painting Academy, with 65.438 million+representatives from more than 20 countries and regions participating. Yonghe Soymilk, as a firm disseminator of China traditional culture and as a sponsor, continues to contribute to the success of this forum. On May 3, 20/KLOC-0, the General Administration of Quality Supervision, Inspection and Quarantine announced the list of unqualified foods and cosmetics imported in March 20/KLOC-0, in which Yonghe soy milk is famous for its genetically modified ingredients. As soon as the news came out, words such as "Yonghe soybean milk" and "genetically modified" instantly became hot online search words. Many netizens can't help but worry when reprinting: "I often go to Yonghe Soymilk for breakfast. Will there be genetically modified products imported by this company? " The reporter learned that this batch of returned Yonghe Soymilk was imported by Fuzhou Yongdexin Import and Export Co., Ltd. from Yonghe International Development Co., Ltd., weighing ***360 kg. After it was confirmed that there were genetically modified ingredients, the product was returned in Fujian. Yonghe Soymilk also issued a statement in official website, saying that the product had been returned and was not sold in Chinese mainland market. However, faced with the doubts of many consumers on the Internet, the reporter came to the only store of Yonghe Soymilk in Hangzhou, which is located in Tang Wan Road. After entering the store, a "statement about' Yonghe imported soybean milk detected genetically modified ingredients'" was posted in a conspicuous position at the checkout counter. "The company issued a statement to the store early in the morning, saying that all the soybean milk products we produced and sold in the mainland market came from non-genetically modified soybeans in Northeast China and did not contain any genetically modified ingredients." The manager on duty at Yonghe Soymilk Tang Wan Road Store said that the company would regularly ask the manufacturers for relevant reports to ensure that it was a non-GMO product. Consumers who are dining in the store seem to be quite calm about the "genetically modified" storm. Ni Jiejun, who works in a nearby office building, told reporters that his three meals a day are basically solved in Yonghe Soymilk. "Soymilk is also often drunk." Ni Jiejun said that there are many genetically modified things now, and it is impossible to prevent them. However, he also said that he would continue to pay attention. If GM soybeans are really used as non-GM soybeans, he may drink less in the future. With the occurrence of the "genetically modified" storm, the most innocent one is probably the "Yonghe King" all over Hangzhou. In interviews with Stadium Road and Wulin Road in Hangzhou, the reporter found that many young people have heard of the return of genetically modified soybeans from Yonghe Soymilk. "Mobile news, just swipe it." Miss Wang, the owner of a clothing store on Wulin Road, told the reporter, but she didn't know the difference between "Yonghe Soymilk" and "Yonghe King". "Yonghe should be a family."