What is the origin and significance of the Double Eleven?

The origin and significance of the Double Eleven are as follows:

In the middle and late of 2009, Zhang Yong, then president of Taobao Mall, and his team planned a carnival online shopping festival to make Taobao Mall a big brand, and accidentally chose the day of "Double Eleven". 1 1 this month is chosen because this month is just in the middle of the golden week and Christmas promotion season, and the weather at this time is just the time for people to buy winter clothes in winter.

However, 1 1 has no holidays, only11.11,which is nicknamed "Singles' Day" by netizens. So Zhang Yong "patted his head": "Yes. If a bachelor has nothing to do, buy more things. "The seemingly accidental story has given birth to new consumption nodes.

Before 2009,165438+1October1was just an ordinary day, but by 20 12, it had become an iconic node, a sales legend, an online seller, a platform supplier and a logistics enterprise.

In the first "Double Eleven" in 2009, only 27 merchants including Li Ning, Lenovo and Philips participated in Taobao Mall, but to everyone's surprise, the transaction volume of the whole platform was 52 million yuan, about 10 times of the daily transaction volume at that time. We didn't expect that businesses didn't expect the convergence of the Internet to be so great.

In the morning, the goods were almost sold. Many merchants temporarily replenish goods offline, and even there is a phenomenon that the chairman approves the note to temporarily transfer goods directly from the dealer's ground store to online sales. Later, "Double Eleven" became synonymous with the e-commerce consumption festival, and even had a certain impact on non-online shoppers and offline shopping malls.

China's vibrant economy, strong private savings, steady express delivery industry and mixed fermentation with China's "grabbing bargains" culture have made China's unique "Double Eleven" phenomenon. This phenomenon needs neither improvement nor underestimation. Ma Yun's footsteps in moving the Double Eleven Carnival to the West are very clear. The success of "Double Eleven" shows the image that China's economy is more open and scientific.

The "Double Eleven" made in China is going to the world, step by step, and it has evolved into a global consumer carnival, which may change the mode of the world economy to some extent. This not only reflects the synchronization between China and the world development trend, but also influences and even leads the world development trend to a certain extent.