Nissan wants to change the logo? Self-driving and electric vehicles are the future direction.

Nissan applied for a new trademark in China last year. Carefully observing the shape of this arrow and ellipse, it can not be compared with the current Sun plus text logo, and even worse than the logo design of domestic brands. Just as everyone complains that the new Qi Jun has really changed this goal, Nissan will definitely "take medicine". Recently, Nissan China officially explained that this logo is used by the latest generation of self-driving steering wheel switches, not the group logo. Look carefully at the arrow representing the vehicle, and there are sound waves ahead to indicate automatic driving. That should be true.

However, it can be seen from this move that Nissan is accelerating the deployment of high-tech applications. Nissan recently planned to leave the original Renault-Nissan alliance after carlos ghosn, the former CEO, fled. It is conceivable that the R&D strategy for future development and large-scale entry into autonomous driving and electric vehicles is the right way.

In the first few months of last year, the change of bid also happened to the public. Simpler and flatter Volkswagen logo design also means that Volkswagen is actively transforming into electrification and automation. The first Volkswagen model equipped with the new logo is the "Golf" in the electric vehicle industry-ID.3 This compact hatchback aims to provide low-cost urban electric vehicles for the European market, hoping to replicate the success of Golf when it was first listed (although the price was not cheap when it was first listed).

Similarly, in the face of the decline in sales, promoting the application of three-cylinder engines is only a stopgap measure. Its future goal is also in the field of electric vehicles, and 20 new energy vehicles will be released in China in the next five years.

In contrast, Honda and Toyota's road to electric vehicles is more conservative, and many domestic electric vehicles still rely on joint venture partners in China to promote them, replacing old models with electric vehicles to keep up with the state subsidy policy. Hybrid cars are the main target, and hybrid versions will be launched at all levels from the bottom up. However, this does not mean that Honda and Toyota are behind in the research of electric vehicles. In fact, they have a more comprehensive understanding of new energy. Electric vehicle is only one kind of new energy, and other fuel cells and even hydrogen energy are more likely to be the future direction.

Nissan launched the Leaf electric vehicle in 20 10, which is the first electric vehicle with a total sales volume of 400,000 balls. Now the leaves are the second generation. As a cheap electric car based on Tiida, it is only a matter of time before it is surpassed in the face of Tesla's stormy sales growth. As a pioneer in the early introduction of electric vehicles among traditional automobile brands, its internal problems are consuming more precious time. In this era when everyone is concerned about electric vehicles, we will wait and see who can become the first person in the traditional automobile brand to break through the encirclement.

This article is from Chejia, car home, and does not represent car home's position.