Seeking creative publicity methods for university activities

1. Basic means: brochures, posters, leaflets, cards, building numbers, calendars, timetables, rulers, friendly tips, etc. Which belongs to infrastructure construction. The building number is used to remind everyone what floor they are on. The friendly tips are generally: "Please keep quiet, don't disturb during lunch break, protect the environment, etc." . We have prepared a collection of classic articles on promotion and operation for you, which can be obtained by private letter.

2. Planning activities: For example, the campus network has successfully planned the activities of sending students to the railway station by chartered bus for free. For example, some SNS websites hold entertainment activities and love activities on the university campus.

3. Title activities: Different from planning activities, title activities are not organized by themselves. The general form is: "* * net wishes the * * * event a complete success".

4. Online publicity: for example, through school forums, Baidu Post Bar, QQ group sending, etc.

5. Soft text promotion: Each school has its own magazines, newspapers and online media. In order to give the website more publicity opportunities, campus ambassadors usually choose to write some soft articles and publish them in relevant media.

6, class speech: a class lecture tour, although tired, but the effect is often very good. First, the benefits are wide, but direct.

7. Administrative means: Some campus ambassadors have a wide network of contacts in the school, or they are the main cadres of the Youth League Committee and mass organizations, so they use administrative means to force others to register.

8. Word-of-mouth publicity: mention the website when you meet people. For example, some campus ambassadors often attach a publicity website when they want to show slides at important meetings and speeches.

9. hype: conditional campus ambassadors often like to engage in hype under certain conditions. This situation is usually marked by events.

10, promotion means: giving gifts by registration, or getting discounts by registration, etc. As many people know, the intranet was originally a user who exchanged chicken legs and coke.

1 1. Banner publicity: Not every campus ambassador has this relationship, but many people still use this method. The main reason is that the publicity effect of banners is often great, especially the banners hanging on the main roads can attract people's attention.

12, Campus Commuter Bus Publicity: Larger schools often have special commuter buses or school buses, which are mainly used for students to go to and from classes. Advertising on the car body can often get good results. Because the commuter bus runs through the school every day.

13. Pay attention to publicity: For example, there are special T-shirts on the campus net, and people wearing school net clothes can often be seen wandering around the campus. Because of the particularity of clothing, it is easy to attract people's attention.

14, Internet cafe promotion: http://5 1. COM is the most successful case of internet cafe promotion. However, campus SNS can often achieve good results in Internet cafes. The usual means are posters, making temporary computer cards, friendly tips, computer numbers, and setting them as browser home pages.

15, other special means:

(1) Bookmark of Library Periodical Library. The magazine room of a library is usually very popular. Inserting a beautiful bookmark can often have a good effect.

(2) Movies are shown at school on weekends, and FLASH videos are inserted in the middle. This method has a wide range of benefits and is very exciting.

(3) Training teacher ambassadors. Under each campus ambassador, there are also college ambassadors and department ambassadors. This method is very practical.

(4) The school holds reports, speeches and large-scale activities. Before the activity began, a beautiful advertisement was put on every table. Usually in this environment, everyone has more time.

(5) Before the school cafeteria begins to eat, put a small advertisement so that everyone can have something to see when they take a nap after dinner.

(6) blackboard propaganda, writing propaganda slogans on the blackboard in the classroom.