Bulletproof slogan in supermarket

From about 20 13, there is a kind of coffee, which claims to help you lose weight, improve your psychological and physical performance, and also help improve your IQ. It is widely publicized in American celebrity circles and has been popular all over the world for some time. This high-fat and high-calorie beverage is called bullet-proof coffee.

Bulletproof coffee? Dave Asprey, founder of Al Seib/ Los Angeles Times bulletproof coffee? Bulletproof was inspired by Tibetan butter tea, which was developed by Dave asprey, a former Silicon Valley computer engineer and biohacker. In 2004, he went to Nepal and Tibet, and spent some time at high altitude. When he suffered from mountain sickness, he felt very tired and weak, but when he drank butter tea, he said, "I am refreshed and full of energy, and I am no longer tortured by mountain sickness." I realized that this drink must have some kind of magic. After returning to America, he spent several years doing research and applying this brewing method to coffee, which changed his life. At that time, he was vice president of cloud security at Trend Micro. He founded the bulletproof coffee brand, and disclosed the formula of this coffee and his own health benefits on his website and blog, claiming that he lost more than 65,438+000 pounds (about 45 kilograms) by replacing dinner with this coffee, improved his IQ by 20 points, and reduced his biological age through more effective sleep.

Tibetan butter tea? Bulletproof coffee is basically a low-toxic coffee. Add one or two tablespoons of salt-free feed cream, one or two teaspoons of medium-chain triglycerides (MCTs, a digestible fat) or organic coconut oil, and put them in a blender to make them look like lattes. After asprey published this coffee in 2009, he actively promoted this drink through various social networks, suggesting that you replace breakfast with such a fat-rich drink with a calorie of over 460, and promising that this drink can make you feel full. During the prime time of fat burning in the morning, you can effectively lose weight by forbidding the intake of sugar and protein and forcing your body to burn fat as the body's energy.

Three elements of bulletproof coffee? The celebrity media in Peche, nadia, contributed to this upsurge. Worried that bulletproof coffee tastes a little disgusting? In fact, die-hard fans who love this coffee say that the taste of this coffee is no different from that of a smooth latte. American movie star shailene woodley tweeted about this kind of coffee on 20 13 ("I believe bullet-proof coffee may be one of the greatest inventions of mankind"); Jimmy fallon talked with maya rudolph about the benefits of this coffee in his program; Silicon Valley executives, including Trinity Venture partner Dan Scholnick, are even addicted to it. Every time they go out, they must bring a full set of coffee equipment (coffee beans, bean grinder, coffee machine and electric milk maker), as well as butter (Sonik will refrigerate one night in advance) and medium-chain triglycerides. "I used to make bulletproof coffee at an altitude of30,000 feet. Sonik said, pointing out that medium-chain triglycerides should be "less than 3 ounces". Sonik even invited asprey to give a speech to 50 executives of Sany Investment Company. In the past five years, he has had the greatest impact on my life. " Sonik said.

Shailene woodley publicly praised bulletproof coffee on Twitter. ? Twitter/shailene woodley From the entertainment circle including harry styles in one-way band, England to the Los Angeles Lakers in sports, these celebrities should help bulletproof coffee win many fans.

Harry styles publicly praised bulletproof coffee on Twitter. ? Twitter/harry styles At present, in addition to online sales, bullet-proof coffee has more than 400 retail stores in the United States and Canada, mainly located in supermarkets and coffee shops. In 20 15, bulletproof coffee opened its first branch in Santa Monica, California, USA, and the second branch in Los Angeles also opened. Asprey said that their goal is to reach the scale of Starbucks.

Dave asp Rey (left) and his staff are at the bulletproof coffee shop in Santa Monica. ? Al Seib/ LA Times Controversial Bulletproof Diet In addition to bulletproof coffee, asprey also extended this concept to bulletproof diet. He advocates "a diet with high fat, high vegetables, moderate protein, low toxicity and low starch", aiming to get 50-70% calories, 20% protein, 20% vegetables and another 5% vegetables from healthy fats. Despite the overwhelming trend of following suit in celebrity fashion circles and folk circles, bulletproof diet has been widely criticized in professional and academic circles. Michael Teh d' Strids, editor of Mother Nature, described the phenomenon that bulletproof diet gained "reliable celebrity worship, rapid growth of followers and a strongly advocated book", and he firmly believed that "this is the biggest dietary trend in 20 15 years". Julia Belluz, editor of the new media Vox, criticized this book about bulletproof diet as "a satirical cartoon of the trend of inferior diet" because many arguments about bulletproof diet have no scientific evidence, or many arguments are based on research that hides some facts, with the aim of guiding consumers to buy their products. Beruz also pointed out that asprey's statement that changing diet can improve inflammatory symptoms and help to lose weight is wrong, because asprey deliberately ignored some research disputes about the health effects of certain foods, and inappropriately inferred that some studies on animals, a few people or patients with certain special diseases can be applied to all human beings. Dr Walter willett, head of the Department of Nutrition at Harvard Medical School, said: "It will also make people eat a lot of fat, which will increase the harmful cholesterol content. Christopher Gardner, a nutritionist at Stanford University School of Medicine, said that this method of losing weight with saturated fat works for founder asprey, but not necessarily for everyone. Recently, the British Dietetic Association also listed bulletproof diet as an unhealthy diet that is not recommended.

Bulletproof diet vision? Bulletproof biological hackers and the pursuit of a fast lifestyle make bulletproof coffee popular. The success of bulletproof coffee lies in its convenience and quickness. Coffee has a refreshing effect and helps to improve work efficiency. Coupled with another trend of losing weight by replacing dinner with oil, it is hard to be unpopular in the fast-paced modern society. Another background factor for the popularity of bullet-proof coffee is the so-called "biological hacker", that is, some non-professional and non-academic people use their self-taught biological science knowledge and some professional or self-made instruments and equipment to manage their physiological functions, just like some computer hackers who can crack the server defense line. However, the meaning of the word hacking is not to destroy but to crack, emphasizing that these non-professionals use their own methods to analyze some biological knowledge and principles. Asprey himself is a biological hacker who has taught himself for many years. Coupled with his experience in Tibet, he advocated using butter and various oils as diet recipes to control weight and other functions of the human body, which is a biological hacking technique. The diffusion of knowledge in the Internet age blurs the boundaries between professional fields and amateurs. Everyone has a chance to become an expert as long as they study hard. As for whether bullet-proof coffee can really help you lose weight, we can only say that we might as well try it, but there is no guarantee that it will be effective for everyone.