What content is worth learning from the RIO Weiji series advertising copy?

RIO recently released a series of advertising copywriting for its 5 tipsy series of cocktails, including a video advertisement for "Truncation Love Story" and a set of "One Person's Tipsy" poster copy.

The video advertisement for "The Little Drunk Love Story" mainly tells 5 short stories and introduces 5 different products. This is how the five products are described:

Lactobacillus vodka: sweet and sour, with a hint of hazyness.

Lemon rum: refreshing acidity.

Grape brandy: The taste of fantasy turns out to be so fragrant.

Grapefruit Vodka: I want to say it but I dare not say it. Yes, it is slightly bitter.

Grapefruit vodka flavor: I can’t even think of an opening line, I think I’m drunk.

White Peach Brandy Flavor: So sweet, so refreshing.

The poster copy about "One's Tips", the specific content is as follows:

Lactobacillus Vodka: It's really inexplicable. Before this glass of wine, I didn't seem to like you that much.

Lemon rum flavor: Therefore, 3% alcohol will also make people cautious.

Grape brandy flavor: Is it you or the wine that makes me blush?

Grapefruit Vodka Flavor: I can’t even think of an opening line, I think I’m drunk.

White peach brandy flavor: It turns out that love is, I am about to confess, and you are just "tying in".

The above is the latest advertising copy of RIO's tipsy series of wines, which expresses the taste of tipsiness from the perspective of secret love. Being tipsy + secretly in love is the most beautiful moment in the beginning of love.

How about the copywriting creativity of tipsy wine, if it were you, how would you write it?

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)