Is the restaurant brand story of mirage planned by Pinshen Restaurant?

All-day tea market is a catering category evolved from traditional tea houses in Guangdong, which deals in Cantonese refreshments all day. Mirage was born in Xiguan, Guangzhou during Guangxu period of Qing Dynasty. Refreshments are highly praised by the vast number of rural neighbors and Chinese and foreign merchants because of their solid materials, delicious taste, variety and combination of Chinese and western. Phantom 20 17 entered the Shenzhen market for the first time, bringing pure "original factory Xiguan".

Project difficulties:

There are many teahouses in Shenzhen, but there are few all-day tea markets. How can we let everyone know and fall in love with a mirage?

How can the history of mirage 100 years be passed on to consumers in an appropriate way?

Pinshen catering design solution: brand slogan: Xiguan famous shop. Memory of Phantom Fresh Brand: Guangzhou xiguan big house+Cantonese-style flower window+brand main color dark green core copywriting appeal: century-old inheritance, Xiguan taste, that is, steaming is instant, hand-cooked fresh-through the copywriting description of the evolution history of Cantonese-style refreshments, Phantom is shaped as a benchmark representative of the all-day tea market, thus establishing its position in the eyes of customers.