If it is in the throat, like a thorn in the back, the "trump card" is itchy for seven years, and there is no lower limit to ugliness. Why not stop broadcasting?

In the spring of 222, everyone seems to be under great pressure.

Indifferent social events and heavy burden of life make our pursuit of entertainment in life more fast-food. We need the joy of instant food in Kaifeng more and more, and it is best to take it up without too much time to pave the way.

After seven years of growth (even a "resurrection"), Ace to Ace produced by Zhejiang Satellite TV is now the first variety in China.

However, variety show is a program form that needs a lot of creativity to be continuously blessed. In the fast-paced entertainment era, the heyday of most variety shows is unsustainable. Since Shen Teng and Jia Ling parachuted in the fourth season, "Ace to Ace" was completely "revitalized" for four years, we thought this program might be an exception.

unfortunately, the audience's expectation was completely shattered by a large number of acts of vandalism in the seventh season broadcast this spring-The Ace is just another variety show with a normal life.

Since the beginning of the seventh season, "Ace" has been criticized endlessly, and Douban score is the lowest score in the series of Xiti 4.3. Although the problems of advertisements and teleprompters widely criticized in the first two issues improved in the later issues, the program soon exposed other shortcomings, making the whole seventh season of Ace stretched.

It seems that Ace has not escaped its "seven-year itch" after all. Facing the program effect of the seventh season, which is called backstab audience, we can count the "seven deadly sins" of this season's "Ace".

There are too many advertisements for a crime

The beginning of the collapse of the seventh season of "Ace" is bloated and forced advertisements.

The variety show "Just Rice" itself is understandable, but the practice of "Ace" has seriously affected the viewing experience-especially in the first two issues, almost as netizens joked, it was to insert variety shows in advertisements.

It has been calculated that the seventh season of "Ace" lasts for 91 minutes, and the first two issues of "White Reading" and "Product Placement" account for more than 15 minutes. This means that every time you can't watch the program for 6 minutes, you will be forced to watch an advertisement, and this is not a patch advertisement.

Therefore, the perception of the seventh season is often divided: when the game is playing directly and the guests and the audience are very high, there is a chilling commercial break, and when the commercial is finished, the venue is cold.

There is also the situation of reading advertisements directly from teleprompters and forcibly inserting advertisements regardless of the occasion, all of which are classic choking operations in the seventh season. For example, the first issue of Hua Chenyu's "hard turn" from the living habits of people in the Song Dynasty to the novel platform of "A Cat" is surprising.

The chaos of advertisements eased after Wu Tong, the general director of the program, responded, but it seems that there is a relapse in recent issues. Just want to advise the program group, just eat well, pay attention to eating, and if it goes on like this, the audience will vote with their feet.

The center of the two crimes is unbalanced

As we all know, the fundamental reason why "Ace to Ace" can last forever is the activity of Shen Teng and Jia Ling. With the help of national comedians, they brought young Hua Chenyu and Guan Xiaotong (now one more Song Yaxuan) to form an ace family, making laughter crazily. The audience loves to see them and wants to see them.

But "Ace" is a program to invite guests after all. The current situation is that the flight guests are far less active on the show than the ace family, and there are very few opportunities for lens and performance.

Especially in the game session, whenever several members of the ace family stir up a heated atmosphere, it often happens that the flight guests are not photographed for several minutes. In this way, after watching each program, the audience will inevitably feel that the ace family is "stealing the show".

In the second issue of the seventh season, Seven, a flight guest, took less than half as long as Hua Chenyu, and even a dance she performed on the show was deleted, giving way to a game designed for advertising.

For flight guests, this kind of treatment is not very respectful to people. They are more like assistants, tool people and robots reading advertisements. They are not effective, funny and ineffective. Over time, fewer and fewer guests will be willing to come to the show, and the show will naturally be ugly.

The traffic of the three crimes is dominant, and all the major variety shows are vying for the viewing password. Ace is no exception: Song Yaxuan's participation is a big example. He has attracted a new wave of traffic for the ace family. Although his performance on the stage is average, his limelight has obviously overshadowed other residents.

Previously, the traffic of "Ace" was Hua Chenyu-as soon as he appeared, it was all a barrage of praise. To this end, the program also gave him too many talent shows, and no matter how many viewers liked it or whether it was appropriate or not, he was forced to sing.

In the first issue, Hua Chenyu and Shaoxing Opera actors sang "Fireworks Easy to Cold". Judging from the effect of the program, the two people can't say that they have nothing to do with each other, but they can only say that they are singing separately.

With the center of gravity of the ace family so clear, Shen Teng and Jia Ling are the most pitiful. In the program, one of them plays the fool and the other plays the dull role, giving highlights to the young people. As a result, two of their predecessors were responsible for making a lot of gaffes on the stage, and Hua Chenyu was beautiful on one side, showing off their talents from time to time.

it's ugly to treat this differently.

four deadly sins: lack of creativity

There are nearly 1 issues of "Ace" at present, but the arrangement of the game is often similar. In the seventh season, it is even more exhausted-not only the people under the stage are tired, but also the people on the stage.

For example, several games, such as megaphone, singing and laughing, you draw and guess, have been played continuously for six or seven years, and almost no matter what kind of flight guests, they can't escape these games. Thanks to Shen Teng's hard work, these classic games just made it to the seventh season.

But sometimes, Shen Teng, the hardest worker, will unconsciously say, "We have been playing this game for several seasons".

Although sometimes some new games will be launched according to the current theme, they are often not as entertaining as those classic games, and the program effect is poor, and it is easy to make mistakes.

For example, in order to fit the ancient theme of the Song Dynasty, Guan Xiaotong, who dominated the school on the stage of "Ace", is inextricably linked with Yang Di. According to the program level, both of them can go straight to the scene of the Chinese Poetry Conference. The next second, however, Guan Xiaotong's perspective on teleprompter suddenly appeared on the camera.

The old game is the same as the old one, but the new one is not good enough, which is the double dilemma of the game link of Ace.

The theme of the five crimes is perfunctory

The theme of the seventh season of "Ace" is often very confusing, and it is capitalized "careless" almost every time.

The theme of the fifth issue is "Guo Man". Some ace family members dress up as the Monkey King in The Return of the Great Sage and the owner of Baoqing Workshop in The Origin of White Snake. However, Shen Teng and Jia Ling dress up as lazy sheep and beautiful sheep, which have nothing to do with "Guo Man", reflecting the program's misunderstanding of the theme.

At the same time, the guests invited in the fifth issue are also people who have nothing to do with Guo Man, such as Yun-peng Yue, Esther Yu and Justin. They obviously practiced the sound matching for animated films in advance, but they are unprofessional, which is also embarrassing.

similarly, the theme of "anti-fraud" in the second issue is "goods are not right". In the program, the police are popularizing the knowledge of anti-fraud and anti-routing loans. As a result, the program broadcasts loan advertisements in a blink of an eye, and also places the QR code of the download APP at the bottom of the screen.

For the seventh season of "Ace", the theme or something is just a skin-covering, and it's just an act, so it doesn't matter if the audience is serious.

Six crimes of forced sensationalism

From "Ace" to "Travel Notes around Youth", it seems that all the programs directed by General Manager Wu Tong can't get rid of this problem of sensationalism.

As mentioned at the beginning, people's expectation for variety shows nowadays is to have fun when they are bored, especially for the audience of Ace. But in the seventh season, the emotional bridge can't help but jump out and interfere with the audience's happiness.

The theme of the sixth issue of this season is music, and musicians such as Angela Zhang, Yang Kun and Summer are invited. There were a lot of topics to talk about about music, but "Ace" chose to let singers expose their scars to each other.

Watching Angela Zhang talk about family of origin's painful past again, and Guan Xiaotong and Hua Chenyu telling their own stories while crying, the audience in front of the screen saw it as a disappointment. At this time, "Ace" is like a sketch in recent years. The audience is happy to turn on the TV and want to smile, but you just want to bring some trouble and trouble to others.

if it is fanned, it will be abused.

the seven deadly sins are divorced from the audience

If it is not enough for the audience to listen to the stories of celebrities and cry in a variety show for fun, The Ace will also force the audience to accept the social survival suggestions put forward by a group of out-of-touch entertainment circle veterans.

In the theme of "Workplace Education" in the seventh issue of this season, the guests have transformed themselves into life instructors in school uniforms, and they should provide their own suggestions and guidance on "choosing a job" for the majority of social youth. Seeing this, I really want to invite the planner of this issue to have a cup of tea and talk to him about poetry and life philosophy.

the eighth issue also made a similar mistake. This program invited a group of wonderful actors such as JC-T and Amanda, including Guan Xiaotong. Each of them shared a long story about their experiences in the Academy for Performing Arts and their early debut. The atmosphere at the scene was once like an actor's professional exchange meeting.

But the problem is that these stories are too far away for the ordinary audience to form an effective * * * sound, which leads them to tell their stories on the stage, but the audience is on pins and needles, like a sore throat and chewing wax.

for a variety show, the lack of audience is not terrible, but the most terrible thing is to be separated from the audience.

I hope that the next program of Ace to Ace can turn over a new leaf for the above seven deadly sins, and don't completely lose this hard-won festival of the old country. Otherwise, please stop after the seventh season and don't provoke more hatred from the audience.