Great Wall Motor

It can be said that after the founding of New China, the rapid development of China's economy has brought a golden historical opportunity for the development of China's automobile industry. Especially since the 1990s, the non-public sector of the economy has developed rapidly and gradually become an indispensable part of the development of China's productive forces. It was then that the development of China automobile industry began to enter the fast lane, and Great Wall Motor began to build cars.

1984, Wei Jianjun's uncle founded Great Wall Industry Company (predecessor of Great Wall Motor Co., Ltd.), mainly engaged in automobile modification business.

Wei Jianjun was one of the few young people who got on the bus in Baoding at that time. His first car was LADA. Wei Jianjun, who loves car modification, almost became a professional racing driver. He used to drive LADA to perform stunt drift at Baoding airport, so he was also awarded the title of "Baoding Car God".

From 65438 to 0989, my father Wei Deyi was optimistic about the opportunities in the auto parts market. By purchasing imported cars for disassembly, he began to independently develop the front axle independent suspension, and jointly established Baoding Taihang Dongwei Automobile Suspension Co., Ltd. In the same year, his uncle Wei Deliang died in a car accident, and the Nandayuan township government sent someone to take over Great Wall Industrial Company, but the company soon fell into a loss dilemma due to poor operating conditions. 1990, the debt of Great Wall Industrial Company reached 2 million yuan, and the Nandayuan township government had no choice but to offer preferential terms to attract people to contract.

At this moment, 26-year-old Wei Jianjun was born, and he expressed his willingness to sign a contract with Great Wall Motor! Because of my love for cars, I took over my late uncle's business. The hardest part is actually in the beginning Fortunately, young Wei Jianjun is very enthusiastic about cars. He stays in the workshop with technicians and engineers almost every day, disassembling various types of cars, studying the structure of cars and gradually understanding the technical characteristics of major brands of cars. At that time, the Great Wall was mainly looking for some small opportunities in the big market. At the same time, it also customized special vehicles for some local refrigeration plants and oil companies, and the company's operating conditions gradually improved. Relying on his parents' technical accumulation, Wei Jianjun was not satisfied with just doing refitting business. He decided to realize his dream of building a car and make his own brand car. He was 29 years old that year.

Wei Jianjun started as an agricultural vehicle with a low threshold, but within a few months, it was difficult to establish a brand because of the meager profit and mixed market, so it stopped the agricultural vehicle project. Next, Wei Jianjun once again entered the automobile market. 1993, Wei Jianjun assembled the first batch of "Great Wall Motor" based on the front axle and suspension manufacturing technology of the family business, and purchased the chassis, with the price of 654.38+10,000 yuan. In order to open the market, Wang Fengying, then general manager of marketing, sold his car to the Northeast market. The sales volume of "Great Wall Motor" is gratifying, bringing millions of yuan in sales revenue in just half a year and earning the first bucket of gold for the Great Wall.

The good times didn't last long. 1994 The national industrial policy of the automobile industry was promulgated, and the automobile industry began to implement the management of the Catalogue system. The cars produced by the Great Wall could not be listed, and suddenly they became "black households". Wei Jianjun had to reluctantly stop building cars, and Great Wall Motor's revenue dropped by more than half. The following year, Wei Jianjun began to look for a way out. He went to the United States and Thailand for market research and found that pickup trucks are very popular in both places. Wei Jianjun thinks that the China market is close to the Thai market, so pickup trucks should have great potential.

In the middle and late 1990s, China's private enterprises ushered in a new round of rapid development. The goal of the Great Wall is self-employed and township enterprises, who have a strong demand for pickup trucks, which can pull goods, save fuel, be durable and have low prices. At that time, the national policy imposed strict restrictions on the purchase of cars by social units, so many units turned to pickup trucks. Wei Jianjun just seized this historic opportunity.

1995, Hebei great wall group co., ltd was established. In the same year, Wei Jianjun renewed its contract with Nandayuan Township Government for five years. 1996 65438+ 10, "Make progress a little every day" became the enterprise spirit of Great Wall Motor, and this slogan has been accompanied by the development of Great Wall Motor.

On March 5th, the first Great Wall Deer pickup truck rolled off the assembly line. The engine of this car was purchased from Mianyang Chen Xin Engine Factory, and the gearbox was from Tangshan Gear Factory. The Great Wall Lupika is priced at 60,000-70,000 yuan, which is lower than the mainstream pickup price of 6,543,800 yuan at that time, so it is very popular in coastal areas with developed private economy such as Guangdong, Fujian, Zhejiang and Shandong. With the strategy of low price and high allocation, Wei Jianjun quickly gained a firm foothold in the market, and successfully opened up the pickup truck market segment below 6,543,800 yuan.

From 65438 to 0998, the government of Hebei Province issued the "Decision on Completing the Reform of Property Rights System as soon as possible for Urban Collective Enterprises", and the Nandayuan Town Government began the first asset distribution. In order to thank Wei Jianjun for his special contribution, the town government awarded Wei Jianjun an equity with an annual growth rate of over 200% (accounting for 65,438+09.87% of the equity of Great Wall Industrial Company). ? At the same time, according to the contract, Wei Jianjun has the right to get the tax-free profit of Great Wall Industrial Company 10% from 194, totaling 2 140000 yuan, which Wei Jianjun converted into 5.48% equity. At this point, he * * * acquired a 25% stake in Great Wall Industrial Company.

Later, the bad debts of Nandayuan Township Government Foundation were serious, and the township government decided to transfer its 2 1% equity of Great Wall Motor Group to Wei Jianjun for 8 million yuan. This means that Wei Jianjun owns 46% equity, Nandayuan Town Government owns 44% equity, and the company's trade union owns 65,438+00% equity. Wei Jianjun has become the largest shareholder of Great Wall Motor Co., Ltd., and a collectively-owned enterprise has completed the privatization process.

1999 10, Great Wall Motor held a ceremony for 10000 cars from Piccadilly. At the same time, Tianye Automobile and Brilliance Automobile established Hebei Zhongxing Automobile Manufacturing Co., Ltd.. This incident made Wei Jianjun very worried, because the engine on the Great Wall pickup truck came from Mianyang Chen Xin Engine Factory controlled by Brilliance. After the joint venture between Tianye and Brilliance, Great Wall will become a competitor of Brilliance, and Brilliance may no longer provide engines to Great Wall. Unexpectedly, Brilliance quickly withdrew from the cooperation with the field. The stadium turned to the Great Wall, but Wei Jianjun has lost interest in the stadium because he has a new goal. In June 2000, 5438+1October, 65438+August, Wei Jianjun invested 80 million yuan to acquire the state-owned Huabei Automobile Factory in Gaobeidian, and established Baoding Great Wall Huabei Automobile Co., Ltd.

In order to nip in the bud, Wei Jianjun also set up a joint venture company with two Baoding businessmen, and established the Great Wall Internal Combustion Engine Company on June 18, 2000, with Wei Jianjun holding 5 1% of the shares. Great Wall Internal Combustion Engine Company introduced advanced manufacturing equipment from Japan, the United States and Germany, and produced multi-point injection engines by using engine technology with expired patents, which solved the worries of Great Wall Motor and became the first enterprise with core power among its own brands. The Great Wall Internal Combustion Engine Factory made a quick profit and attracted the cooperation of the old Changchun Internal Combustion Engine Factory.

In 200 1 year, the first congress of the company's trade union decided to transfer the 10% shares held by employees to 9% of Wei Jianjun's father Wei Deyi, 0.5% of his mother Chen Yuzhi and 0.5% of his wife Han Xuejuan, with transfer fees of137,097,400 yuan and 761respectively. At this point, Wei Jianjun and his family * * * hold 56% of the shares of Great Wall Motor. 12 In June, Great Wall Motor Co., Ltd. was restructured into Great Wall Motor Co., Ltd. with a registered capital of 654.38+705 million yuan.

to be continued ......

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