[Brand Promotion]-"BuywithPrime" that Amazon brand sellers must try.

In April 2022, Amazon launched the "BuywithPrime" service, allowing shoppers with Prime membership to shop on e-commerce websites outside Amazon and use their Amazon accounts for settlement. Crucially, Amazon also handles delivery (FBA). For nearly 15 years, Amazon has been providing services to make it easier for shoppers to shop on other retailers' websites. CheckoutbyAmazon, which was launched earlier, later transitioned to AmazonPay. Both functions are the same as the new "BuywithPrime"-login with Amazon user name, pay with credit card, and use the delivery address stored in the account. BuywithPrime combines AmazonPay and AmazonFulfillment, which can not only handle payment (a convenient function competing with ApplePay), but also guarantee delivery time and free delivery. It does this by asking the seller to send the goods to the Amazon warehouse first. "BuywithPrime" is only applicable to the inventory stored in Amazon warehouse, so this service is mainly adopted by brands that have already sold on Amazon or Amazon sellers who want to launch DTC websites. BananaPhone uses buywithprime When shoppers click the "BuywithPrime" button on the brand website, they will be prompted to log in to their Amazon account. Then, they can use the preferred payment method stored in Amazon account to complete the order. However, shoppers can't use code templates, they need to add them to the website code. For any e-commerce platform, including Shopify or WordPress, there is no extension or plug-in that can automatically perform this operation. So it can only be added to the website code manually. The way Amazon implemented BuywithPrime enabled it to support all platforms on the first day, and perhaps most importantly, it didn't have to ask their permission. In September of the same year, Shopify began to block BuywithPrime code. It began to warn merchants who tried to save the edited template, and the code contained "Unsupported external checkout script". Merchants can still continue, but they must admit that they know Shopify will not be responsible for this. "There is a piece of code in your store that violates Shopify's terms of service. This script eliminates Shopify's ability to protect your store from fraudulent orders, which may steal customer data and may lead to charging customers the wrong amount. " Tips for businesses. Amazon later slightly adjusted the integration code, and Shopify no longer warned merchants who used it. Safety tips from shopify BuyWithPrime's ambition are not limited to one-click checkout. By the end of the year, Amazon announced that the brand could create a BuywithPrime page in its Amazon flagship store and use SB advertising to drain it. From this new page, shoppers can open the brand's DTC website and use BuywithPrime to buy products. "We believe that it will be a great victory for DTC merchants to get in touch with Amazon consumers when searching for products: 1) consumers can find new products on Amazon and buy them directly from their favorite brands, with the promise of free and fast Prime delivery and A-to-Z guarantee, and 2)DTC merchants will have a new way to develop their own brands and increase their DTC sales." DaveLefkow, Amazon's chief product manager, wrote on his LinkedIn. In July of the same year, PrimeDay first appeared outside Amazon. Dozens of stores have launched "20% discount on checkout with BuyWithPrime" or similar preferential banners. Amazon even created a page to participate in the store on its website /buywithsummit. As more and more brands adopt BuyWithPrime, Amazon may add more features to its application to discover them. Over time, Amazon may attract more DTC brands to settle in. The preferential display of livebybeing during PrimeDay was combined with some recent news materials: Amazon laid off employees (warehouse staff), and the net profit loss in the first three quarters of 2022 exceeded-3 billion US dollars, mainly due to high operating costs (labor +FBA), FBA storage capacity or the implementation of bidding charging system. How to improve the efficiency of FBA warehouse is Amazon's top priority. For most of our sellers in China, it's good to use BuyWithPrime. For example, in the case of PayPal's strict investigation of the title in 2022, the payment gateway problem of DTC independent station is difficult to overcome, the seller can't * * enjoy FBA inventory to independent stations (except MCF), the self-delivery logistics is slow, parts are lost or damaged, and consumers don't trust DTC website, resulting in low conversion rate. All the above problems can be solved. The most important thing is that you can get the customer's contact information (it is recommended to provide discounts and guide independent stations to buy, so as to establish a seed user list). BuyWithPrime is undoubtedly an artifact for Amazon brand sellers to increase DTC channels. Just build a station, don't worry about payment and logistics. Peace of mind? Of course, Real believes that BuyWithPrime will be more suitable for Amazon brand sellers who have reached a certain scale, and new or small-scale sellers will do what they can. It is a system at present. Fill in the application form, please check the official introduction: good luck! Tips: WeChat official account has dry goods, which will be sent automatically after attention.