Lao Fengxiang brand introduction

Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Lao Fengxiang was founded in 1848. It integrates science, industry, trade, production, supply and sales. It has a complete industrial chain and diversified product lines. It is a brand with profound domestic culture, spanning three worlds. It is also a banner of China's jewelry industry and a representative of outstanding enterprises.

Its research institutes, museums, professional factories, more than 3,000 jewelry stores, pawn shops and auction houses all over the country constitute Lao Fengxiang's large-scale industrial system, and its brand products have reached all categories of jewelry, and extended to related industries and cross-border products such as tourist souvenirs, handicrafts, watches and glasses.

From 2065438 to 2007, Lao Fengxiang's annual sales reached nearly 40 billion, and his profits achieved double-digit growth. With the rapid development of China, in line with the development direction of "based on Shanghai, covering the whole country and going global", Lao Fengxiang has opened 14 jewelry stores overseas, China mainland and Hongkong since 20/2.

Laofengxiang brand has been selected as one of the top 100 Shanghai enterprises, the top 500 China fortune companies and the top 100 global luxury goods company. It has been ranked among the 500 most valuable brands in China for more than ten years, and the brand value reached 260.97 million yuan in 20 17 years. In 20 18, Lao Fengxiang was once again awarded one of the "BrandZ 20 18 Most Valuable China Brands 100" selected by WPP, ranking first in the jewelry industry.

Extended data

Lao Fengxiang, as the franchise unit of precious metal products of the World Expo, established the product operation department of the World Expo, and developed and designed nearly 100 products. Expo products are expected to have a higher gross profit margin, which will enhance the company's overall profitability, increase its performance by 2,065,438+00 years in the short term (revenue will increase by about 65,438+00%), and enhance its brand influence in the long term.

With the upgrading of consumption in China, especially the urbanization of rural consumption patterns and the arrival of the wedding peak, the consumption of gold, silver and jewelry will continue to grow rapidly. As the industry leader, the company will fully enjoy the industry boom. 20 18 On May 9th, "Top 2018 China Brand Values 100" was released, and Lao Fengxiang ranked 52nd.

References:

Baidu encyclopedia-Lao Fengxiang