Corporate culture of Shanghai Liren Lizhuang Cosmetics Co., Ltd.

Core values ??achieve customers - customer satisfaction is the company's greatest pursuit

Collaboration and sharing - adhere to teamwork and use an open and sharing mentality to drive the team's common progress

Honesty and Responsibility - Adhere to a style of integrity and uprightness, and shoulder industry responsibilities to customers and society

Win-win cooperation - maintain a healthy cooperation mechanism with multiple customers and seek diversification Vision of cooperation opportunities - to become the world's largest beauty counter. While Liren Lizhuang is committed to driving sales growth, it also assists brands in various fields such as marketing planning, publicity design, and technical support, which greatly promotes the influence of each brand. This win-win cooperation operating mechanism has laid a good foundation for the company's rapid development and has also become a powerful internal driving force for the healthy growth of the company's share in the cosmetics retail market. For some mass brands, the sales volume of just one Tmall flagship store of Liren & Cosmetics exceeds that of Watsons’ 2,000 offline stores. For some high-end brands, the sales volume of just one Tmall flagship store of Liren & Cosmetics exceeds the sales volume of the brand in just one Tmall flagship store of Liren & Cosmetics. Sales volume in all Sephora offline stores nationwide. Liren Lizhuang hopes to become the world's largest beauty counter for more brands, and at the same time provide consumers with a satisfactory shopping experience that is no less than that of offline counters. Mission - Let everyone no longer worry about beauty. Liren Lizhuang hopes to provide Chinese women with excellent genuine cosmetics resources around the world through long-term operations and unremitting efforts in the field of cosmetics, so that everyone can pursue beauty with peace of mind and never have to worry about anything. Commitment - Only sell authorized genuine products. When Liren Lizhuang reaches a cooperation agreement with the brand, the brand will send the goods to the Liren Lizhuang warehouse, and Liren Lizhuang will harvest, inspect, label, warehouse and ship the goods. The entire process does not involve any third party, so Liren Lizhuang can provide a 100% guarantee of authenticity.