Planning of Mengdingshan Tea Culture Tourism Festival

Theme: Explore the tea culture in Mengding Mountain and enjoy a better life.

Activity time: September 15 to 10/0/5.

Venue: Mengding Mountain Scenic Area

Activity content:

1. Opening Ceremony:1May 9th morning 10. At the stage square of Mengding Mountain Scenic Area, the opening ceremony will be held with tea ceremony, traditional dance performance and tea culture explanation.

2. Exhibition: An exhibition area will be set up in Mengding Mountain Scenic Area to display tea processing, medicinal tea products, tea utensils, tea culture history and other exhibitions, so that visitors can have a deeper understanding of tea culture.

3. Tea tasting experience: A tea room is set up in Mengdingshan Teahouse, where professional tea artists conduct on-site teaching and tea tasting demonstrations, so that visitors can experience the charm of traditional tea art personally.

4. Tea Culture Lecture: Invite industry experts and well-known tea merchants to give lectures on tea culture, so that tourists can better understand the history and development of tea culture.

5. Tea tour activities: various tea tour theme activities, such as watching the sea of clouds, picking experience, tea tasting in tea gardens, hiking in tea mountains and so on. Let tourists enjoy the natural beauty while tasting high-quality tea.

6. Tea culture exchange: Through tea culture exchange and communication activities, visitors can deeply understand the characteristics of tea culture in various provinces and cities.

7. Tea Exhibition: Set up a tea exhibition area in Mengdingshan Teahouse to provide high-quality tea and related tea set products, so that visitors can go home with the memory and taste of Mengdingshan tea.

Activity objectives:

1. Promote the prosperity and development of tea culture tourism market in Mengding Mountain.

2. Enhance the popularity and reputation of Mengdingshan tea culture.

3. Strengthen the integration of tea culture in Mengding Mountain and local tourism resources, and build a tea culture tourism brand.

4, through the tea culture explanation, exchange and communication, improve the tourists' awareness and acceptance of tea culture knowledge.

5. Promote the high quality and quality value of tea products in Mengding Mountain and increase the income of local farmers.

Activity budget:

1, publicity expenses: 50,000.

2. Venue rental fee: 20,000 yuan.

3. Rental fee for movable equipment: 30,000 yuan.

4. Personnel salary: 65,438+500,000 yuan.

5. Cost of goods procurement: 65,438+10,000 yuan.

Total budget: 350,000 yuan

Estimated income:

1, ticket income: 500,000 yuan.

2. Teahouse product sales: 200,000 yuan.

3. Other income: 654.38 million yuan.

Total income: 800,000 yuan

Remarks:

The planning of this activity is pure fiction. If there are similarities, it is purely coincidental. The actual activity plan needs to be adjusted and changed according to the specific situation.