Tea Artist Promotional Poster Background Picture-Tea Culture Promotion Theme Activity Plan

Appreciation of background pictures of tea culture

Tea culture has entered many families, and many people who like tea will use some tea culture background pictures as computer screens. Below is the background picture of tea culture that I have shared with you, let’s take a look!

Background picture of tea culture

Background design picture of tea culture

The function of tea culture

Meeting friends with tea: Offering tea to guests has always been a fine tradition of the Chinese nation. Friends meet, drink tea and tell stories, new and peaceful.

Friendship over tea: Various social activities take the form of tea parties, which are both solemn and lively.

Take tea as a gift: When relatives and friends meet or interact with each other, no matter how solemn a high-level talk or important meeting is, a cup of tea for each person shows a respectful etiquette. In modern society, those who take work as a gift appear noble.

Replacing wine with tea: From ancient times to the present, there are many people who use tea instead of wine. In modern interpersonal communication, it is really a noble move to advocate tea instead of wine.

Promoting integrity with tea: A cup of tea to show integrity is an important measure to oppose extravagance and waste and promote integrity.

Using tea to express virtue: The spirit of Japan's Sen no Rikyu tea ceremony is "harmony, respect and tranquility". The Chinese tea virtue advocated by Mr. Zhuang Wanfang, a famous tea expert in contemporary Chinese tea circles, is "honesty, beauty and respect".

Take tea as a model: Take the dedication of tea as a model, and advocate being an upright and honest "tea person".

Using tea to nourish the mind: From ancient times to the present, many literati have advocated the use of tea to cultivate the mind and improve people's moral standards.

Using tea as a matchmaker: Tea has a close relationship with marriage in Chinese history. The tradition of using tea for marriage and using tea for weddings has been passed down to this day and has become a custom.

Sacrifice with tea: Many Chinese folk funeral activities still spread the habit of using tea as a sacrifice.

Using tea as Zen: Since ancient times, there has been a saying that "tea is the only taste of Zen". Zen tea, ordinary tea, and tea serving in temple tea ceremonies are all important rituals for enlightenment through tea.

Using tea to compose poems: Many poets in the past dynasties wrote tea poems, with a wide range of contents and various forms.

Painting with tea: There are many paintings and calligraphy depicting tea parties, cooking tea, drinking tea, etc. in the past dynasties, and they have high artistic value.

Songs and dances based on tea: There are many songs and dances about picking tea, drinking tea, etc., which are lively and lively.

Performing art with tea: Tea art performances of various schools have appreciation value. The tea drinking customs of many tea types, regions and ethnic groups have strong appeal after being turned into art.

Tourism with tea: Tea town tourism is a special tourism project in the modern tourism industry. It is a very popular trinity of visiting famous mountains, visiting famous temples and drinking famous tea.

Cooking with tea: Many ethnic minority areas have the custom of cooking with fresh tea. In places where tea culture activities are frequent, the recipes of tea-based dishes are also rich and colorful.

Eating tea: Adding tea to food and beverages has gradually become popular. Tea chewing gum, tea cakes, tea noodles, tea wine, etc. have all been accepted by people.

Having a banquet with tea: morning tea and night tea in various places, combining drinking tea with eating snacks, are generally welcomed.

Using tea to keep fit: It is known that tea has many effects on human health. Drinking tea to keep fit is a personal experience of many tea drinkers. What is the plan for the Tea Culture Festival?

The Tea Culture Festival is a large-scale event that showcases tea culture and promotes the development of the tea industry. The following is the planning plan for the Tea Culture Festival: 1. Goals and themes: Determine the goals and themes of the Tea Culture Festival, such as promoting tea culture, promoting tea brands, promoting the development of the tea industry, etc. 2. Time and location: Determining the time and location of the Tea Culture Festival and choosing the appropriate time and location can attract more visitors and exhibitors. 3. Exhibitor recruitment: Recruit tea companies, tea set companies, tea culture institutions and other exhibitors. Exhibitors can display products, promote brands, provide tea culture knowledge, etc. 4. Event planning: Plan various activities for the Tea Culture Festival, such as tea culture lectures, tea art performances, tea tastings, tea competitions, etc. 5. Publicity and promotion: Carry out publicity and promotion activities for the Tea Culture Festival, such as media publicity, social media promotion, posters, leaflets, advertisements, etc. 6. On-site layout: The on-site layout of the Tea Culture Festival must conform to the theme of tea culture. Consider setting up a tea art performance area, tea tasting area, tea culture display area, etc. 7. Security: Ensure the safety of the Tea Culture Festival, such as arranging professional security, setting up safe areas, formulating emergency plans, etc.

8. Follow-up: After the Tea Culture Festival, follow up with exhibitors and visitors, collect feedback and suggestions, and be fully prepared for the next event. Tea culture promotion theme activity plan

The simplicity, lightness, tranquility and fitness of tea culture are consistent with the Chinese people’s advocating bitterness first and then sweetness, gentleness and humility, tranquility and indifference, and adhering to one’s duty. , deeply loved by people. Below is the tea culture promotion themed activity plan I compiled for you. I hope it will be useful to you.

Tea Culture Promotion Theme Activity Plan 1

Foreword:

Nowadays, computer network technology has developed rapidly, and e-commerce has also developed with the computer With the popularity of e-commerce, it has become an important industry. With its international informatization and paperless rise, the rise of e-commerce has changed the traditional business model of many enterprises and promoted the development of e-commerce. The future of e-commerce The business model will also be e-commerce as the main business model. Internet marketing is conducive to improving work efficiency, reducing costs, and increasing the market, so we will promote online marketing, change the marketing model, and more importantly, promote corporate brands and enhance corporate economic interests.

Two: Analysis of Internet Market Situation

1. Analysis of Internet Market Prospects

At present, the overall demand of the tea market is oversaturated, and the growth rate of consumption is hell tea production. With the expansion speed of capacity, the buyer's market characteristics of oversupply appear. Under such circumstances, the main situation of my country's tea market is: 1. There are many types of tea and many companies. There are about thousands of types of tea in my country, and only famous teas There are about two hundred species. 2. The tea market is poorly managed and has no standards. The large number of tea types and companies has led to a confusing market situation. 3. The strength of the enterprise is weak and the brand awareness is weak. There are a large number of tea companies in our country, but most of them are weak and adopt traditional business models. The brand awareness of tea companies is weak. There are less than 1,000 tea companies in my country that have registered their own brands.

2. Analysis of Yifu Tea Online Market Opportunities:

Tea online marketing is a part of the rapid development of today’s e-commerce. Online marketing does not require middlemen to reduce circulation links. More and more people of people like to shop online. Online shopping is convenient and effortless. It is conducive to the development of tea enterprises. Yifu mainly sells Anxi Tieguanyin. Anxi Yifu Tea Factory sells tea directly from the factory. It has its own high mountain ecological tea garden and authentic tea. Conducive to sales.

3. Internet market risk analysis

As a business transaction, the main principle is: honesty. Customer doubts and uncontrollable cognitive errors are important factors affecting sales. Information security requires protecting the confidentiality of business information during transactions. Business situations are ever-changing. Once a transaction is concluded, it cannot be denied, otherwise it will affect the interests of one party. In online transactions, pay attention to firewall technology, network anti-virus, information encryption storage, identity authentication, authorization, etc.

Three: Internet market segmentation and target market positioning

1. Customer demand analysis

Customers buy tea partly as gifts for others, so tea The packaging can be set to be nice and generous, highlighting the quality of the field frequency, and at the same time, it is suitable for gifts. Tea leaves are always inseparable from tea sets, and tea leaves can be sold together with tea sets. Some hot-selling teas can be displayed on the website to help customers choose and attract consumers.

2. Market segmentation: Yifu Tea mainly sells Anxi Tieguanyin. People in Quanzhou have the habit of drinking tea, and people also like Yifu’s Tieguanyin. Have a good market share.

3. Internet company positioning

Why is Internet marketing carried out? How to carry out efficient Internet marketing? Is it to establish the brand of the enterprise or just to display products? For Yifu's Internet Marketing positioning, etc., must have a good segmentation and demand, and then make your own personalized tea online marketing website and plan based on relevant functions. Nowadays, corporate websites can be divided into product display type, Internet marketing type, e-commerce type, and service type. Different types have different marketing methods. Therefore, Internet marketing planning is a One of the core strengths of an excellent online marketing agency

Four online marketing strategy combinations (compared with competitors)

1. Product strategy

Products are marketing The primary factor, companies cannot do without products throughout the entire marketing campaign process.

As consumer demand becomes increasingly personalized, companies should not rush to formulate product strategies, but should realize direct dialogue between customers and manufacturers through the Internet, produce products and services, and carry out customized marketing according to the specific requirements of different customers.

2. Price strategy:

The formulation of price strategy in online marketing should fully consider the values ????of each consumer and the customer's spending power. Traditional marketing pricing mainly considers the production cost of the product and the price of similar products on the market. However, on the Internet, consumers are basically rational when shopping, and whether the price is appropriate depends on their value concept. Therefore, companies must fully grasp consumers' purchasing information and achieve full communication between both parties.

3. Channel strategy:

Channel is the process of transferring products and services from producers to consumers. Internet marketing enables production companies to face consumers directly, and traditional channels are affected. The corresponding ones will be consignment or sales agents responsible for delivery. Channel strategy solves logistics problems.

4. Promotion strategy:

The core issue of online promotion is how to attract consumers and provide them with product information with valuable incentives.

4.1. Online Discount Promotion Discount, also known as discounts and discounts, is currently the most commonly used promotion method online. Because the current enthusiasm of netizens for online shopping is much lower than that of traditional shopping places such as shopping malls and supermarkets, the prices of online products are generally lower than those sold in traditional ways to attract people to buy.

4.2. Online gift promotions. Gift promotions are not widely used online at present. Generally speaking, gift promotions can be used when launching trials of new products, product updates, fighting against competitive brands, and opening up new markets. Achieve better promotional effects. The advantages of gift promotions: it can increase the visibility of the brand and website; encourage people to visit the website frequently to obtain more preferential information; it can analyze the marketing effect and the response of the product itself based on the enthusiasm of consumers for additional products.

4.3. Online lottery promotion Lottery promotion is one of the most widely used forms of promotion online, and it is a promotion method that most websites are willing to adopt. Lottery promotion is the promotion of goods or services by one or several people obtaining prizes that exceed the cost of participating in the event. Online lottery activities are mainly attached to surveys, product sales, expanding user groups, celebrations, promoting certain activities, etc. Consumers or visitors obtain lottery opportunities by filling out questionnaires, registering, purchasing products or participating in online activities.

4.4. Points Promotion The application of points promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online points activities are easy to implement through programming and databases, and the results are highly reliable and relatively simple to operate. Points promotions generally set higher-value prizes, and consumers can increase their points to obtain prizes by purchasing multiple times or participating in an event multiple times. Points promotion can increase the number of times Internet users visit the website and participate in certain activities; it can increase Internet users' loyalty to the website; it can increase the visibility of the activity, etc.

Tea Culture Promotion Theme Activity Plan 2

Yaxuan Tea Club Enrollment Plan

1. Enrollment Background

Yaxuan Tea Club It is a student group that all students who love tea art voluntarily join. Our association adheres to the spirit of traditional Chinese tea ceremony and is committed to promoting tea knowledge, popularizing tea culture, and spreading green and low-carbon concepts and healthy lifestyles. As freshmen, our club is committed to cultivating the sentiments of our members, turning their love for tea into a pursuit of "quietness" and "pleasure" in life, and cultivating their moral integrity, so that their college life will be more fulfilling and their lives will be more fulfilling. While learning knowledge, it also lays a good foundation for future employment and entrepreneurship.

2. Purpose of Enrollment

In order to ensure that Yaxuan Tea Club has fresh blood and enough high-quality reserve forces to carry out club work more effectively and achieve the goal of cadres With the replacement of old and new students, we will recruit new freshmen on the 18th of this month to achieve the following results:

1. Promote the tea culture of Yaxuan Tea Club, popularize tea knowledge, and let new and old students Get to know and understand our community.

2. Attract some talented and capable students to our club to inject new vitality into the development of our club. At the same time, it also provides a stage for everyone to express themselves freely and communicate with each other, so that everyone can show off their intelligence and talents, "make the best use of materials and make full use of people's talents", so as to shoulder the important task of building a good society this year.

3. Create opportunities for individual students with weak abilities but who are proactive and want to get exercise, learn in club activities, and improve their independent planning, collective cooperation, hands-on and communication and other aspects.

3. Admissions Rules

Time: September 18th

Part Two

Requirements for Establishment

Location: Huanhu Square of Business School

Target: Grade 11 freshmen

IV. Admissions rules

(1) Preliminary publicity

1. The Propaganda Department will make posters about a week in advance and put up banners to inform the 11th grade freshmen club about recruitment information.

2. Each department organized personnel to go to bed to promote and distribute club recruitment propaganda downstairs in the freshmen dormitories

(2) Official recruitment

1. Venue setting Prepare two tables, two stools, water dispensers, invoices, etc. in the school's lakeside square. The External Relations Department will be responsible for this.

2. Hang banners, posters, move tables, and set up tents. This will be done by the planner. The department is responsible

3. The recruitment consultation work is carried out on duty within the club in turns, providing relevant life consultation to the new students

4. The tea art performance is held on-site, and the training department and the director are responsible

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5. Students who want to join the society only need to pay a 20 yuan entrance fee after registration to become a member. The office and finance department will be responsible for collecting the membership fees

(3) Enrollment ends

Each department will leave behind to clean up the scene and return the borrowed items

(4) Basic conditions for applying to become a member:

1 Have a certain interest in tea culture.

2 Consciously support the association’s charter.

3 Have the intention to join this society.

Tea Culture Promotion Theme Activity Plan 3

"Making Friends with Tea" Theme Series Activity Plan

1. Activity Time: April 16th - May 22nd

2. Activity process:

(1) Opening ceremony

1. Activity process: (1) Activity time: May 7

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(2) Activity location: Zhiyin Square

2. Activity content:

(1) Tea art performance. Members of the tea art performance troupe perform and demonstrate to the audience, allowing the audience to experience the use of special utensils such as tea sets and clothing. During the tea art performance, a guzheng performance will also be performed at the same time to create a better atmosphere and arouse more people's interest in the tea fragrance and phonology

(2) Tea display. Various tea leaves will be provided by the tea company and displayed at the tea tasting event, and their efficacy and characteristics will be explained

(3) Free tea tasting. We will set up a free tea tasting area. Tea can be purchased by yourself or through sponsorship. The sponsoring tea party will indicate the sponsoring company. A tea tasting game (identifying what kind of tea leaves) was held at the event site

(4) Display of the historical development of tea. Pictures and texts on the history of the development of tea were hung at the event site to show the origin and development of tea to the students. This allowed the students to better understand the culture of tea and know how extensive and profound it is, which will help the inheritance of tea culture and enhance national pride and Patriotic Sentiment

(2) Tea Ceremony Speech Contest

1. Activity time: Preliminary round on April 24th and final round on May 14th

2. Activity process:< /p>

1. Preliminary Round: Registered students will arrive on time at the designated time and give a ten-minute speech about their understanding of tea. Based on the status of the speech and the depth of the speech content, 10 people will be selected to enter the finals.

2. Finals: Students entering the finals will give more detailed speeches. In addition, there will also be a knowledge question and answer session after the speeches. The final comprehensive evaluation will determine the ranking

3. Finally, 1 first prize, 2 second prizes, and 3 third prizes will be selected, and certificates and prizes will be issued. Several winning prizes and certificates will be issued.

(3) The fragrance of scented tea

1. Event time: May 21st

2. Event location: in front of Building 3

< p>3. Activity participants: teachers and students of Qingdao Agricultural University

4. Activity arrangement: The activity officially starts at 9 o'clock, and students will be given free information about drinking scented tea and health care

Free tasting of health-preserving scented tea according to the needs of different students

(4) You chase me and compete against each other

1. Event time: May 22

2. Activity location: Wuhuan Stadium

3. Competition process: (1) Divide the contestants into 4 major groups, and divide each of the 4 major groups into two groups, one for tea and one for tea is a functional attribute.

(2) After the game starts, a group of students who represent tea must find a group of students with corresponding functional attributes based on the characteristics of the tea they represent (the tea and functional attributes they represent are random each time extraction).

(3) The competition lasts 15 minutes for one group, and the winner or loser will be determined based on whether the tea group catches more than half of the students in the corresponding functional group

(5) Tea art training

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1. Activity time: May 15th

2. Activity location: classroom

3. Activity participants: all current students

(6) Lecture on tea and human health by Tea Culture Association

1. Speaker: Ding Zhaotang

2. Target audience: all students

3. Lecture Time: May 8

4. Participants: Students who are interested in tea culture

5. Venue: Classroom

(7) Yunxiang Tea Set Lecture

1. Speaker: Zhao Yonghou

2. Activity Time: May 20

3. Activity Location: Classroom

4. Participants: students from the whole school who are interested in tea

5. Activity process:

1. Professionals or students who have studied tea will explain the history of tea sets to everyone , classification, how to identify the quality of tea sets.

2. Play music to enhance the atmosphere of the scene

3. Show students the relevant knowledge of tea sets through ppt.

4. Ask questions on the spot and answer students’ doubts about tea sets.