How to become the operator who “understands” micro-mall users the most

If you want to become the most "understanding" micro-mall user operation, you must first know what kind of micro-mall users need? Xiao Zan thinks he has a set of secret tricks. Today, he will talk about his operational experience with everyone and share it to inspire others. In the future, he will have more detailed tricks, and everyone is welcome to add them.

The first step: display

Every customer who enters the micro-mall will first see the overall decoration of the store. Its quality will affect the customer’s purchase. desire and dwell time. Of course, store decoration often varies from person to person, as it must match the brand's tone, user portraits, main categories and other factors.

First of all, the basic color tone of the store should be consistent. If a store is too fancy, excessive use of colors will cause visual fatigue. While positioning the basic colors, set the colors according to the attributes of the products sold in the store. Secondly, there must be an atmospheric top banner. It is recommended to use a carousel scrolling format and limit the number of pictures to three. Furthermore, category navigation needs to be intuitive, so that users can clearly understand the main product categories of the store.

Youzan store decoration includes more than 50 industry templates, 10 store color styles, which can be quickly switched with one click, 5 store navigation solutions, and a variety of component decoration to meet the needs of individual display. At the same time, it supports applications in H5 stores and mini programs, supports cycle purchase components, supports group buying components, etc.

Second move: promotion

Knock on the blackboard, here is the big move! Traffic must be a battleground for businesses. Many people will show off their skills on their own traffic channels, but they don't know that they can also cleverly expand traffic.

1. Online self-owned channels

As we all know, online self-owned channels include social channels such as WeChat official accounts, Moments, mini programs or Weibo, as well as self-owned channels. Large-scale e-commerce platforms with traffic such as Tmall, JD.com, Meituan, etc. Some merchants also have their own official websites or APPs, and these channels can help merchants promote their products.

Of course, some merchants not only have online channels, but also have their own offline channels. For example, merchants with offline stores can use store posters and store shopping guides for promotion.

The above-mentioned online self-owned channels are relatively traditional, as well as all channels to expand traffic.

2. Other traffic expansion channels

First of all, you can obtain traffic through SEM/SEO search optimization, paid promotion, etc., or use large accounts for promotion. In addition, you can also use Youzan Big Account, Youzan Distribution System, Youzan Advertising System, etc. to promote online.

Similarly, if you have the opportunity to participate in local promotions, exhibitions, and conferences in some vertical industries, you can also increase your exposure.

If you think these marketing and promotion methods are too old-fashioned, don’t worry, please listen to Xiao Zan’s detailed explanation.

There are some smart merchants who can cleverly operate marketing plug-ins, such as distributors, scanning QR codes to pay by default to automatically follow public accounts, multi-person group grouping, full discounts, payment on behalf of others, sign-in... a variety of marketing Tools to help you promote.

In addition, now that mini programs are experiencing a spurt in growth, attached mini programs can also help local businesses gain peripheral traffic, especially chain stores, which have more prominent advantages.

3. A variety of marketing methods

If you think these marketing and promotion methods are too old-fashioned, don’t worry, please listen to Xiao Zan’s detailed explanation and share with you the magic tool for closing deals. .

① Mini Programs

Now that mini programs are experiencing explosive growth, attached mini programs can also help local merchants obtain surrounding traffic, especially chain stores, which have more prominent advantages.

Youzan can help merchants generate mini programs with one click and quickly boost WeChat bonuses. Sellers can open it from WeChat and leave immediately after use.

② Multi-person group buying

Using multi-person group buying, you can choose a product with strong versatility and good sales volume, guide old customers to place orders at a preferential price, and at the same time Old customers need to share it in the WeChat group so that more people can join together to buy in groups.

③ Distributor

Distributor is an application marketing tool launched by Youzan Micro Mall that can help merchants broaden their promotion channels.

Merchants recruit sellers to join the promotion team by formulating promotion plans and provide certain commission rewards after the transaction is completed, achieving a win-win situation for both merchants and distributors.

④ Multi-outlet

Youzan multi-outlet system is an omni-channel information management tool for offline chain retail enterprises.

Different delivery areas can be designated for different online stores based on delivery costs, making the delivery range more accurate and immediate. At the same time, the store's radiation range can be expanded and the number of users can be increased.

⑤ Flash Sale

Youzan’s “Flash Sale” is a marketing application tool for products. By using this marketing tool, merchants can use ultra-low prices to attract more customers. Members drive the overall sales of the store.

The Flash Sale event can be preheated in advance. Members can register for the event by making an appointment. There are two ways to make an appointment: follow the store or answer questions. ——Increase store fans and enhance store brand. Different from other marketing activities, flash sale products can also participate in activities in the SKU dimension.

In addition to these, there are also packages with fixed prices, full discounts, free gifts, coupons (although they are old-fashioned, but the effect is great), multi-person group buying, flash sales, etc., these are the products that many merchants offer. Test the effective trading artifact.

The third step: interaction

It can mainly include attention interaction, content interaction, marketing interaction, game interaction, circle of friends interaction, etc. The interaction between merchants and consumers can be well promoted Spread, increase trust, and also increase user stickiness.

The fourth trick: retention

If a product wants to continue to increase the activity of effective users, it is also a long-term effective task to do a good job in reducing user retention, so it should be done in the early stages. Good user retention is very valuable to the product.

User stickiness can be improved through some operational actions, such as targeted benefits, regular push notifications from public accounts, courtesy attention, etc.

The fifth step: transaction

The formula for store transaction is: transaction amount = number of visitors * conversion rate * customer unit price

These three factors are intertwined. To increase store transaction volume, we need to comprehensively consider and optimize from three levels.

Of course, Xiaozan can also share with you the magic weapon for trading. For example, mini programs, packages with fixed prices, full discounts, free gifts, coupons (although old-fashioned, but the effect is great), multi-person group buying, flash sales, etc., these are all effective transaction tools that many merchants have personally tested.

Of course, these methods are not quick skills, they are just some awareness and thinking habits, but if you work with these ways of thinking, your future benefits may be more than the "skills" .