The Fate of Coca-Cola and Cheongsam in the Republic of China

During the Republic of China, the fate of Coca-Cola and Cheongsam can be traced back to 1927, when Coca-Cola opened its first sales point in Shanghai. As Shanghai is one of the largest cities in China and the center of international trade and culture, Coca-Cola soon became one of the popular drinks for young people and intellectuals in Shanghai. At the same time, cheongsam has gradually become popular in Shanghai. Cheongsam is a kind of women's clothing with traditional characteristics in China. It is made of high-quality fabrics and fine hand-made, which is very suitable for social occasions and formal activities. At night in Shanghai, drinking cold Coca-Cola and wearing beautiful cheongsam became the urban fashion of that era. Coca-Cola also made full use of the popularity of cheongsam and began to use the image of cheongsam in advertising, positioning itself as a "fashionable" and "modern" drink. The female images in these advertisements are dressed in beautiful cheongsam and holding coca-cola bottle, showing the image of freedom, happiness and fashion, which is very in line with people's pursuit of quality of life and free thought at that time.