Tailor shop business plan

Recently, some domestic tailor shops that are left out in front of the door are doing brisk business, from wedding dresses to dresses, from formal dresses to leisure, from cheongsam to professional clothes. The following is the business plan about the tailor's shop that I compiled for you. Welcome to read!

Tailor shop business plan 1

I. Project introduction 1. Clothes are necessary for health, and there is a huge market for personal design that won't hit the shirt.

Nowadays, people are demanding more and more clothes. In recent years, there are more and more demands for clothing customization from people with special figure and people who are pursuing something different. Do it according to the customer's appearance. According to customers' opinions, add some elements to cuffs, collars and pockets. It looks very foreign, don't worry about it? Playing shirts? Awkward. ? There are many people who make clothes to order, mainly young people. Customers can design according to their own opinions or adopt the opinions of designers. There are often some young people who take photos taken by magazines or mobile phones to customize clothes. As long as the customer chooses the right fabric, it is unambiguous from design, cutting to production and processing. Fashionista Hu Na is a loyal supporter of clothing customization. She said that wearing big-name clothes is not the latest fashion. No *Logo? Family is the pioneer of fashion. They use their clothes to emphasize their uniqueness and show off themselves? I am me? Elegant manners.

Food, clothing, housing and transportation are the four elements of human life. Let people go? Clothes? First of all, we can see the importance of clothes to us. As the head of human life, the pursuit of beautiful clothes seems endless. As long as the clothes are in line with the trend and meet the tastes of consumers, some people are willing to pay for them. ; With the improvement of people's living standards, people's aesthetic taste has also changed. We should not only talk about it, but also pay attention to how to wear it, what to wear and whether it is satisfactory. Therefore, wearing it has a great market, and everyone must; Calm, the market is big, and competitors are everywhere; Like a piece of milk, there are countless ants, all eating this cake. Whether we can finally become the main occupier of this cake depends on what kind of market positioning we choose and our lifestyle; It is most important for consumers to appreciate their products; This is the most important foundation we are about to face.

2. The clothing customization industry is easy to get started, and the market is upgraded first, which is conducive to grasping the principle of survival.

I think it's easy to be stubborn to choose the clothing customization industry, because the market is big and the purchase volume is large. As long as your product caters to most consumer groups, you will become a winner overnight. Because how many people are reading the survival rules of this market, you can know how to start this industry as long as you look on coldly. Our predecessors have told us this truth, so we don't have to spend money to buy it. Moreover, the advantage of choosing to open a custom clothing store is that the clothing industry is not mature enough, the project cost is low, and it is easy to enter and start. It is very suitable for us entrepreneurs who have just set foot in business and are a little interested in clothing. It is a combination of interest and career.

? There are no failed industries, only failed enterprises? This sentence contains the law of survival and crisis, but it gives us a warning: to survive, we must solve some problems: our clothing scale, product positioning, group goals and so on.

Store name: (whatever you want)

3, group goals, customized clothing can meet different groups of people.

Except for some people who are too special to buy clothes, or some middle-aged and elderly people like to customize clothes, many young people have joined the ranks now. ? A few thousand dollars of brand-name coats bought by others in other places are made in a tailor's shop for several hundred dollars, which is highly praised by everyone. ? In the case of rapid price increase, this is the secret to maintain a fashionable and beautiful image.

The age classification of adult clothing in China is basically: 18-30 years old, 30-45 years old, 45-65 years old and over 65 years old.

1, 18-30 years old: The consumer group of this age group is the most important group of clothing consumption, and it is the group that buys clothes most frequently and buys more as a whole, among which women spend more frequently than men. This group has a certain economic foundation, strong desire to buy, fashion, pursuit of fashion, personality, and dare to try new things.

2.30-45 years old: The consumer group of this age group is the main group of clothing consumption, and it is the group with the highest value of buying a single piece of clothing. This group is the group with the strongest economic foundation among the consumer groups, and its desire to buy is also relatively strong. However, the outlook on life and values of this group are mostly mature, so they still have their own preferences for style and fashion.

Because the brand has not been established in the transformation of clothing customization, the acceptance of new brands is high.

3, 45-65 years old, over 65 years old is not considered.

As can be seen from the above data, the consumption power of 18-45 is relatively high. Most women in this age group are professional women or young married women. They have a strong pursuit of clothing, but they don't have high requirements for the grade of clothing. The target audience of this clothing store is mainly professional women and professional housewives aged 20-35. The former is a so-called single aristocrat, and the latter is called a double-income family. The monthly income of this target group is about 1500 yuan, and they have no family financial burden or belong to a well-off family. They pay more attention to the style and collocation of clothes and have more discretionary expenses.

4. Unit sequence

As the target audience of our store is professionals aged 20-35, the style should be gentle, fashionable and novel, and not too avant-garde and exaggerated. Will the price be set at middle and high grade, popular and available to customers? Value for money? This feeling.

Second, the store location

Although location is not the only prerequisite for the success of clothing stores, the choice of store location still affects the quality of store operation to a great extent. A good store website has six main features:

1, business activities are frequent. Areas with frequent commercial activities generally refer to commercial centers and downtown areas.

2. High population density. When you open a shop near a commercial street or a residential area, the flow of people of all ages and social classes is relatively large, so it is easier to choose a clothing style or type.

3. The passenger flow is large. It involves geographical location and traffic conditions.

4. Convenient transportation. Generally speaking, if the transportation is convenient, the passenger flow will naturally increase.

There are many people gathering or gathering. There is a lot of traffic in clothes and accessories near department stores and clothing stores, because guests will stroll around nearby street shops after shopping.

6. Similar shops gather. The more shops that operate the same kind of goods, the more opportunities for customers to compare and choose here, so if they can concentrate on a certain location or block, they will be more attractive to customers. Places that meet the above conditions mainly include Huangxing Road Commercial Street, Dong Tang Business Circle, Wuyi Business Circle and Zhongshan Road. Compare the consumption objects, commodity positioning and passenger flow in the above places.

After comparative analysis, the store address:

The choice of location has a great influence on the future operation of the store, so we must find a good store in the business circle. After investigation, I found that the pedestrian street, Hunan Normal University and the surrounding areas all have development potential, which needs us to find and explore bit by bit, and then decide the destination.

(store address analysis, store cost, store rent, store duration, store decoration, etc. )

Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open children's English, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, then the renovated storefront may not fully meet the demand in actual operation. If the abortion is repeated then, it will certainly take money and time.

Tailor-made store business plan II

So before the decoration, I asked the decoration company to draw pictures, including plan, elevation, section, materials to be used, color, size and so on. These should be indicated in advance. In order to facilitate communication and make clear what you want to decorate,

It is best to take the decorator to the same type of storefront for field observation, and make clear how to decorate it, so that the renovated storefront will be closer to your own ideas. The decoration effect I requested is as follows: 1, and the eye-catching advertisement at the door is clear, so that people passing by can see what is sold in the store at a glance! What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy! Of course, the store has just opened, so it is appropriate to wear simple clothes.

2, lighting and other hardware devices are also very important. If the store is not bright enough, it feels like it will close down! The light at the door must be on at night, which can attract the attention of passing customers at once! Lighting can also make clothes more moving, but different lighting will have different effects. Cold and warm collocation is most suitable for clothing stores. If all the lights are cold (that is, the white light you usually see), although the shop is very bright, it feels pale and not warm enough, and the clothes will not be soft enough!

Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes and are not in the mood to try on clothes! After renting the store, decorate it. Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. If the decoration manufacturer does not have the decoration experience of the same type of storefront, then the renovated storefront may not fully meet the demand in actual operation. If the abortion is repeated then, it will certainly take money and time.

Please ask the decoration company to draw pictures before decoration, including plan, elevation, section, materials, colors, sizes, etc. These should be indicated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.

Fourth, procurement channels.

1, goods selection: sample selection, style, brand and quantity.

When choosing goods, we should grasp the local market conditions: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.

Brands are mainly miscellaneous brands, mainly foreign trade goods.

Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing goods, first go to the market, have a look, compare, ask, calculate and think, and then start buying.

Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.

The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days!

2. Purchase channel:

The new store is opened, and it is only available in the clothing wholesale market for the time being. It's convenient to be in the same city. When sales go up in the future, we'll buy a van.

Verb (abbreviation of verb) labor force planning

I plan to recruit three people, 65,438+0 girls in fashion design, preferably beautiful MM (don't scold me, everyone loves beauty, and beautiful MM is easy to attract customers), who are mainly responsible for receiving customers and determining fashion design drawings with customers. In addition, to recruit an elderly master and an apprentice to take charge of production, I basically have to keep an eye on it in the store (except for purchasing or important things, it is more appropriate to start my own business). 1 designer's salary, 1800/ month+commission, increased to 1% monthly turnover, which improved their enthusiasm. The interview+commission, management and business of the senior master are in charge of by = =.

Analysis on the investment of intransitive verbs

Monthly cost analysis: 1, rent: 8,000/month, pay three and one: 32,000 yuan; 2. Decoration cost10000; 3. The down payment for clothes is 50,000 yuan; 4. Other expenses 10000 yuan; 5. The employee's salary can be settled at the end of 1 month, which is not included in the beginning; 6. The rest is used as working capital.

Tailor shop business plan III

market strategy

(1) launched a one-stop service for the beauty salon industry.

According to the customer's body shape and preferences. Match the pull-back package for customers and realize the pursuit of fashion by enthusiasts.

(2) Customize clothes for stars and celebrities for free, stimulate fashion and personality trends, and give play to the brand effect.

(3) Opening promotion

When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.

Buy a proper amount of ladies' handbags, and tell customers that if they spend more than 4,000 yuan at a time, they will get a lady's handbag (the lady's handbag should be in the store).

On display, it is advisable to buy 900+ goods in 480 yuan, giving customers a sense of value for money) or spend more than 6,000 yuan. (After winning the prize, it will accumulate again)

(4) Meet consumption and introduce other buyers to the store as much as possible.

Inform customers that large quantities or group purchases can be discounted, such as: 20% discount for one-time consumption of more than 5,000 yuan, or 20% discount for personal cumulative consumption of 10000 yuan.

Introduce new customers, such as: for each new customer introduced, if the M&A amount is over 2,000 yuan, send the recommender 500 yuan a coupon, etc.

(5) Irregular discount

People like to be greedy for petty gain to some extent, especially women.

(6) Do short-term promotion several times a year, and customize 300-500 yuan, which is very popular! Then bring down the unsalable fabrics in the store.

Pricing together! For example, May Day, November Day and March 8th Day.