Tongrentang has launched a new Chinese medicine coffee. How important is product innovation?

Drink the most bitter Chinese medicine and the healthiest coffee? Open Tong Ren Tang, enlighten people's health, and introduce new traditional chinese medicine coffee. Chinese medicine coffee? It's really eye-catching In fact, no matter whether the goods are good or not, as long as they are innovative enough and strange enough, they can attract consumers' attention, so the innovation of goods is very important. ?

One: Chinese medicine coffee A coffee shop in Beijing has launched Chinese medicine coffee, which is also a health store opened by a century-old shop, Tongrentang. Such a bold idea is to let more young people know about Chinese medicine now. Their explosions are a combination of Chinese and western, including latte, motherwort rose latte, hawthorn and dried tangerine peel, etc. Really, each one is full of health elements, and many consumers come because of curiosity. They all want to come to this online celebrity store to experience such a strange coffee, which has also set a new high in sales. Do you want to drink the first cup of Chinese medicine coffee, too?

Two: the difference between traditional Chinese medicine coffee and ordinary coffee. Coffee is becoming more and more popular among the younger generation, with a cup for work, a refreshing cup and a cup for breakfast. However, the types of coffee are also dazzling, including latte, American, mocha, instant coffee and so on. Whether online or offline, Starbucks and Ruixing Coffee Shop dominate the whole coffee industry. These common coffees are rich and have a unique sweetness, with a little bitterness in sweetness. You can add milk according to your personal preference. However, traditional Chinese medicine coffee is different from ordinary coffee in production. Firstly, Chinese herbal medicines such as hawthorn, medlar and motherwort are boiled, prepared in proportion, and then added into coffee, and the Chinese herbal coffee is finished.

Three: the brain hole is big enough. The bigger the market, the century-old shop subverts the tradition, opens the road to innovation and gains benefits. On how important commodity innovation is now, the new generation of young people are very advanced in thinking and have a big brain hole. As long as you have an idea and are bold enough, you can open the whole market. Old, conservative marketing strategies are no longer popular, and some people continue to innovate to become leaders in any industry.