Are there any skills in the operation of small programs? Attached to the small program operation skills inventory!

Taking stock of small program operation skills, many people may think, how to operate a small program? The power of mobile socialization is very powerful. If you can effectively use your circle of friends to buy and sell, you have to realize planned operation and reasonable transformation from multiple angles. So today we will look at the operation skills of small programs.

Small program operation skills:

Merchants can attract customers to register and buy, and use cash, points and stored value balance to stimulate fans' promotion and improve the conversion rate of stores. Fans can share products or activities with friends or send them to WeChat group to guide friends to pay attention or buy. Merchants can also stimulate customers to promote more through customer promotion. The higher the level, the more rewards you get. Small customers share the marketing skills and routines of several small program operations.

Grouping refers to a marketing game in which a specified number of friends must be invited to buy together in order to enjoy discounts or concessions. It is a common social e-commerce game. Therefore, the combination of puzzles and small programs will further amplify the new value of puzzles. Team warfare can be divided into ordinary team warfare, lottery group, head-free, pre-sale group and other different forms of play, which is more suitable for high-frequency and low-priced goods, such as nut snacks and other industries. Lucky draw group (shopping mall drainage): The lucky draw group randomly selects the lucky ones from the group to get the goods at the group purchase price, and the unsuccessful fans can get "encouragement prizes" such as store coupons to drain the store and increase sales. Pre-sale group (new product preview): For seasonal commodities such as fresh food, merchants can pre-sell groups, lock customers in advance, and store and stock goods through the number of groups, reducing the cost of inventory and loss. Hundred-member group (building brand influence): merchants need to sell a lot of goods and have influence within a certain range. They can set up a group of 100 people to drive the group to share recommendations.

Small program bargaining means that you can enjoy preferential gameplay by sharing and inviting friends to help bargain. As the saying goes, give someone a rose and leave a lingering fragrance in your hand. Stimulating users to share and spread through welfare is a low-cost effort for sharing friends. Bargaining activities are more suitable for goods with high unit price and high profit, such as small household appliances and jewelry. Bargaining for explosive products: Merchants can regularly set bargaining activities (the price should be shocking enough) to achieve rapid spread through participants' sharing, and at the same time increase fans and enhance store sales and brand awareness. Discount coupon bargaining: Merchants can use coupons and discount coupons for large-scale events as bargaining products, increase the attention, promotion and fan participation of the event in advance, warm up the official launch of the event, and lock in customers in advance.

When a certain number of fans recommend members or small program visitors, they can get rewards such as points, balances and coupons. Through the recommendation of new and old customers, the reward conditions can be divided into top reward, ladder reward and single condition reward. Shop drainage: merchants can set up guest recommendation and courtesy activities for a long time, and continue to expand customers, increase the number of fans and members, and enhance sales and brand awareness in combination with group battles and bargaining activities. New product promotion: you can set up new product recommendation links to guide customers to share, broaden the publicity channels of new products and improve the overall sales. Promote repurchase: you can set the reward as a full discount coupon to promote the repurchase of old members while attracting new members.