The influence of the four cultural and creative shops of the Forbidden City on the brand of the Forbidden City

It can enhance the image and popularity of the Forbidden City in the eyes of the public, and also bring certain economic benefits to the Forbidden City. The four major cultural and creative stores in the Forbidden City refer to the four major theme cultural and creative stores launched by the Palace Museum, namely the Forbidden City Stationery Store, the Forbidden City Porcelain Store, the Forbidden City Picture Bookstore and the Forbidden City Snack Shop. These cultural and creative shops combine the culture of the Forbidden City with modern life, and launch a series of distinctive cultural and creative products, which have a positive impact on the brand of the Forbidden City.