Do Koreans really buy Korean cars because they are patriotic? Why are Chinese people reluctant to choose their own brands?

The story about Koreans choosing Korean cars because of their patriotism has actually been popular for many years. Many people even criticize the Chinese people for supporting Korean cars. They feel that it is wrong for the Chinese people not to choose domestically produced cars and not support independent brands. But do Koreans really buy Korean cars because they are patriotic? The answer is not that, at least when you go around the wealthy areas of South Korea, you will find that wealthy Koreans still buy luxury cars such as Mercedes-Benz and BMW, rather than the Hyundai and Kia products that everyone sees.

So, why do Koreans buy Korean cars because they are patriotic? In addition to everyone's impression of Koreans, it is also because Korean cars appear frequently on Korean streets and their market share is indeed high enough. At this time, many people think that Koreans buy Korean cars because of their patriotism. In fact, the dream of many Koreans is to buy an imported car. As for why it is not a joint venture car, the answer is very simple, that is, South Korea does not seem to have so many joint venture car companies as in China. Most vehicles in South Korea are imported cars, and the price is much higher than Korean cars. At this time, ordinary cars Ordinary people will naturally choose Korean cars. Of course, I have to say that Korean cars are also very capable. Therefore, don’t say that Koreans buy Korean cars because they are patriotic. After they have money, I believe most Koreans will still choose imported cars instead of Korean cars.

So, why are Chinese people reluctant to choose independent brands? In fact, it can be said from the following two aspects:

The first aspect: product strength is not as outstanding as Korean cars

Many people say that today’s domestic cars are outstanding and even always win Comparing Korean cars, I think domestic cars are more worthy of consideration than Korean cars. But are domestic cars really that good? If you look at the global sales of Kia or Hyundai, and then look at the global sales of independent brands, you may understand something. To be honest, before I bought the Zhonghua V5, I also thought that domestic cars were good. However, now I can only say one thing about domestically produced cars: in less than 5 years, they have already disappointed me.

When the airbag light in the car was always on, I went to the 4S shop 4 or 5 times, not to mention problems such as abnormal noises. It might take 1 or 2 months to replace the parts, and there were also some rust problems. . Even though today's Korean cars are not as good as before in the eyes of many people, in terms of quality control, I am still more optimistic about Korean cars. As for the performance of today's domestically produced cars, it still needs market verification. After all, problems with cars often occur 3 to 5 years later, and no one can go ahead and take a look.

Second aspect: The prices of joint venture cars are not very high

Due to the high cost performance of domestically produced cars, the prices of many joint venture cars are currently falling. To be honest, if there was no independent brand, the price of Jetta might still be around 200,000, so the contribution of domestic cars is also there. However, it is precisely because the price difference between domestically produced cars and joint venture cars is getting smaller and smaller that many Chinese people are reluctant to choose independent brands. After all, if you can choose a joint venture car at the same price, how many people are willing to choose a domestic car? In fact, the situation in China and South Korea are somewhat similar, that is, the prices of good imported cars are not cheap, but there are only joint venture cars in China.

In general, the fact that Chinese people do not choose independent brands does not mean that they are not patriotic, but independent brands still need time to be verified. For most consumers who are wondering whether to buy a domestic car, the money spent to buy a car may be all their savings, and they really dare not use it to verify how good a domestic car is. So, don’t say bad things to them. In fact, everyone hopes that domestically produced cars will get better and better. Finally, I hope that domestically produced cars can bring more sincere works.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.