What is a terminal?

Category: Business/Financial Management

Problem description:

What is the sales terminal that people often say? Introduce some books in this field.

Analysis:

Terminal refers to the end point of the sales channel. After the enterprise produces products, the products flow like flowing water, such as from agents-first-class wholesalers-second-class wholesalers-first-class retailers-second-class retailers to consumers. All the products that can be purchased directly from end users are terminals.

Supermarkets, convenience stores and newsstands can sell drinks to consumers, so they are all sales terminals of drinks, but some of them are not transit departments that we don't often see, such as Wahaha Zhejiang wholesale general agent, which doesn't sell drinks to consumers, so they are not terminals.

Now marketing pays attention to the decisive battle terminal, mainly who has more terminals and whose terminal sales effect is good, who will win.

Books have decisive terminals. Magazines have sales and a market.