Significance and value of trademarks in the era of e-commerce

As the assets of enterprises, the importance of trademarks is self-evident. With the enhancement of consumers' brand awareness, trademarks have become the symbol and image of enterprises. In recent years, e-commerce has developed rapidly, and the birth of Taobao has provided a new development platform for many self-employed. Some grassroots began to create sales records on Taobao, and the importance of trademarks to Taobao stores is constantly emerging. Trademarks can effectively prevent counterfeit goods. Buying fakes may be a big concern for many online shoppers. To this end, Taobao has also taken corresponding measures to establish Taobao Mall. Taobao Mall stipulates that brands and manufacturers must hold trademark rights certificates (including trademark registration certificates or trademark acceptance notices) before they can enter the mall to open stores. On the one hand, this way allows consumers to shop with peace of mind, on the other hand, it also protects the rights and interests of enterprises. Only when enterprises have their own trademarks and exclusive rights can they effectively avoid malicious use by others. Trademarks can create brand effects. A trademark is the image of an enterprise. Just like a person's appearance, a person's connotation and ability will only be understood after contact, and the image will be clear at a glance. In Taobao Mall, an eye-catching trademark can attract customers and increase the possibility of buyers noticing you. After the transaction, the trademark can effectively improve the buyer's return rate. In addition, if your goods are easy to be imitated, trademarks can protect your interests from the legal point of view. Having a trademark can avoid the troubles and difficulties that enterprises encounter in the future business process. Both offline companies and online stores need trademarks. Therefore, if you are qualified, you can register the trademark immediately.