Function and significance of publicity slogan for space reconstruction under expressway bridge

Increase the city image and cultural connotation. Through the design and dissemination of publicity slogans, the renovation of the space under the expressway bridge can gradually become a highlight of urban construction, forming urban characteristics and cultural connotations. The design of publicity slogans should be as simple and attractive as possible, so that pedestrians or vehicles will naturally pay attention when passing by, thus increasing the publicity effect.