Why do some people reward others?

Although every reward means a little less meat for lunch, it is worthwhile to contribute to the creators of high-quality content! "I am willing to use other people's hard-earned money to reward. I think it is still recognition of other people's articles and contents, or something valuable to myself.

For example, WeChat conducts internal testing on the appreciation function, and readers pay "tips" to the authors through WeChat. On the appreciation page, users can directly select the set amounts of 2 yuan, 20 yuan, 50 yuan, 80 yuan, 100 yuan and 200 yuan, or enter other amounts by themselves. Reward is actually a consideration of appreciating others.

"In the past, we paid more attention to pricing, and we wouldn't give a penny more. Now we feel that service is also an important link and a plus item. Some consumers are willing to bear the reward cost. "

Praise is kindness, and reward is encouragement. Jin Pu Yuan, director of the Institute of Cultural and Creative Industries of Renmin University of China, believes that reward is another new consumption pattern created by the Internet, which directly rewards netizens with a strong sense of participation and forms a new social relationship.

Many authors of official WeChat accounts should be rewarded for their hard work in the cold and hot summer in order to present high-quality original articles to readers.

The reward starts from the final feedback mechanism, forcing all previous chains and forcing the original creator to improve the quality of the work.

In a certain sense, "reward" is the recognition of knowledge realization. Taking WeChat as an example, advertising and rewarding are two different ways to help the original creator support his family. However, the realization of advertising will bring reading pressure to readers, and the reward mode can not only solve the survival problems of some authors, but also make the works more vital and enhance the reading experience.

"If the other party's service really touches me, I will give a reward, whether it is a hotel cleaner, a hotel waiter or a courier." Jintong believes that in the past, we paid more attention to pricing and would not give a penny more for a penny. Now we feel that service is also an important link and a plus item. Consumers are willing to bear the reward cost, on the one hand, it shows that people have no worries about food and clothing, and this fee can be paid; On the other hand, on the spiritual value level, more and more people agree with other people's labor, which is an affirmation of whether labor is high or low.

The essence of reward is consumers' evaluation of online products or services, and it is an interactive evaluation mechanism. By rewarding, readers or consumers give the most direct feedback at the fastest speed, and the supply and demand sides form closer interaction. This positive excitation can promote both the supply side and the demand side.