This year’s Double 11, the home furnishing industry is very lively, with consistent online and offline discounts and services

Most companies regard it as an important promotion node, and online and offline discounts and services tend to be consistent. “I have 30,000 yuan worth of goods in my shopping cart, and I’m just waiting to pay for Double 11.”

According to the practice over the years, November is no longer the “off season” for the home furnishing industry. As a well-known shopping festival, "Double 11" has long become a promotional festival for home improvement e-commerce, offline stores, and home improvement companies, and this year is no exception. Some readers told reporters that as early as the end of October, they could receive promotional information about "Double 11" one after another, including pre-sales, lottery draws, exhibitions, and free orders... striving to let consumers "take advantage" in order to achieve good results at the end of the year. . Let’s take a look with the editor below!

The home furnishing industry is “grabbing people” in advance

“Double 11” is habitually understood by consumers as the most favorable prices in online shopping throughout the year Today, it is a big trend to complete home decoration online. According to data from the "China Home Decoration E-commerce Industry Analysis Report for the First Half of 2016", the size of the home decoration (including furniture) market in 2015 was 250 billion yuan. In 2015, two of the top ten sales on Tmall's Double 11 were in the home furnishing category, with home decoration brands entering the list for the first time.

On this year’s “Double 11”, reporters found on the flagship store pages of various home furnishing companies that most of the home furnishing companies had put up time signs on their flagship store homepages early to remind consumers. At Tmall's home decoration venue, furniture companies such as Lin's Wood Industry, Quanyou Home Furnishings, and Chivas Regal have launched pre-sale products, and building materials companies such as Wrigley Bathroom, Bull Socket, and Oppein have also launched activities such as grabbing coupons.

Online rush for goods is about to break out, and offline brands are not idle either. According to the reporter's understanding, most home improvement companies and stores in Changsha have launched activities with different discounts during this period. For example, Changsha Life Home Decoration launched the "Double 11 Hot Sale" and cooperated with Tmall to provide benefits; Medi Decoration held the "Double 11 Home Decoration Night", claiming to save consumers more than 50,000 yuan; Red Star Macalline Shaoshan Shopping Center will From the 12th to the 13th of March, a super-saving shopping event for authentic home furnishings will be held, and 400 pieces of home furnishings will be exchanged for 0 yuan.

Online and offline preferential services are almost the same

The "Internet" is triggering a new "revolution" in the entire home life experience. "Discounts and convenience." Ms. Yang, a citizen, answered why she bought household items on "Double 11". This is also the main reason why nearly 60% of readers in this newspaper’s questionnaire survey choose to purchase home products online on “Double 11”. The survey results show that among building materials and household products, beds, mattresses, home textiles, lighting, furniture and other products have become the first choice for online shopping. "For hard decoration building materials, most of them are purchased in offline stores, because decoration cannot delay the construction period for the sake of discounts." Peng Ze, a decoration designer at Suiju, explained.

Although "Double 11" is an online carnival, in addition to the regular deposits for pre-sale products, cash coupons, flash sales of low-priced products, and coupon purchases, this year Changsha companies are paying more attention to online sales. The integration linkage below. "For home decoration companies, online and offline are just different channels. It takes more energy to convert online customers to offline, and there is no difference between the services enjoyed by offline customers." said Jiang Tao, president of Medi Decoration.

“Whether they look at a good product online, go directly to an offline store to experience it, or experience it offline first and then place an order online, consumers can make the most efficient use of their limited time.” Changsha Architectural Decoration Chen Zili, president of the Decoration Industry Association, believes that in the Internet era, the integration of online and offline home furnishing industries has given consumers more choices, and the quality and services provided by enterprises are the most critical.

The above is the editor's introduction! I hope it can help you!

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