Design of pop Hand-painted Posters in Pharmacy on New Year's Day —— How to Make POP Posters

Six steps and skills of making hand-painted popular posters Six steps and skills of making hand-painted popular posters

Hand-painted POP is a kind of POP advertisement, which is mainly used to stimulate and guide consumption and enliven the store atmosphere. Because of its low production cost, bright colors and silent sales staff, it is favored by the retail industry. So, how to make hand-painted popular posters? What are the skills? Please have a look together.

Six steps and skills of making hand-painted popular posters 1

General process of hand-drawn POP production

Step 1: Collect the content related to the activity or product.

Step 2: Refine the title and simplify the text.

Step 3: Choose a suitable layout.

Step 4: Choose the right color scheme.

Step 5: Select relevant illustrations.

Step 6: Make POP according to the format requirements.

Skills of making hand-painted POP

First, practice hand-drawing popular orthography or movable type.

Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.

Second, master several commonly used font modification methods.

The title is the soul of a poster. A good title word can not only highlight the theme, but also make the picture more vivid. But there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the skills easily, but also learn better. At the same time, you can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

Third, pay attention to the layout of typesetting.

The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this point, the text and the title text can be distinguished by decorative lines or color blocks in the decoration, so that they can be distinguished from each other but echo each other. Other typesetting layouts are as follows:

Leave the four sides of the poster blank.

This is also known as the external "gas retention" of popular posters. If there is no gas retention, the content written in the poster will be pushed in all directions, which will make people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster. There should be 3 ~ 5 cm blank space on the four sides of 2-open (530cm×760cm)POP paper. 4-inch (390cm× 543cm) POP should have 2 ~ 4cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.

Line spacing is greater than word spacing.

As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so there should be a certain gap.

Title, illustration and text each occupy about 1/3 of the poster area.

The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually, the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can occupy about1/2 of the poster area; When there is a lot of text content, the title can also be compressed to 1/4. )

Fourth, don't mix colors with Otawa.

It is enough for a poster to have 3~5 theme tones. Too many colors are easy to get confused, and too few can't highlight the key points. Therefore, the author suggests that the headline can be written in 1~3 colors, the text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.

Fifth, the choice of illustrations should be related to the product.

For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.

The sixth is the production of activity posters.

Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.

There are usually two types of activity poster body templates.

1. Time and place type. Just like writing a composition when I was a child and explaining "when, where and who happened", we can tell you the time, place and other things that need to be notified through this activity poster.

2. reward temptation. "There must be brave people under the grand prize". If your competition is rich in prizes, why don't you tell everyone? Perhaps, the number of participants will be doubled and the atmosphere of the event will be more enthusiastic.

Of course, it is more attractive with a related cartoon illustration.

Six steps and skills of making hand-painted popular posters II

Draw according to photos

For beginners, learning to draw by hand is more helpful than drawing pictures according to photos, which lays a solid foundation for future outdoor sketching and creation. If beginners go directly to the field to sketch, they will generally feel that they don't know where to start, either the proportion is wrong or too biased, and they are obsessed with a detail and stuck in the performance of light and shadow. Therefore, it is relatively easy to cover the picture according to the photo, and students do not need to be distracted by light, shadow, color and proportion. The key point is to understand the general level of black, white and gray. The performance of black is not a rigorous sketch performance, but mainly emphasizes the general expression and understands the rhythm of the picture. Therefore, it is necessary to practice montague's hand painting. We must keep practicing, understand the organizational language of pictures and learn to choose.

Problems needing attention in painting

First, selective painting

Every photo we choose can't be perfect, we need to re-compose. The most important principle is to choose the visual center and focus of each photo, that is, the theme of the photo itself, and the rest are secondary links, so we should crop it appropriately. Paintings that can be summarized are boldly omitted and summarized according to the needs of the picture, and necessary subjective treatment is made. Any object doesn't need to cover everything. It needs to move, change objects and add scenery according to the picture, all of which are to set off the needs of the theme.

Second, strengthen contrast.

Strengthen the contrast of light and dark changes, make the light brighter, darker and darker, and develop a sense of hierarchy. Strengthen the contrast between the density of the picture, emphasize the difference of the material by expressing the material of the object, and properly density it, so as to truly achieve the realm of sparse but not leaking.

Third, grasp the body.

In montage, it is necessary to grasp the shape and present a clear structure, so that the pen can be in place, and the trend of the pen should follow the structure of the object to achieve the effect of winning more with less. Don't ignore the thickness and volume of the object, and dig these details patiently, so that the picture can bear looking.

Fourth, the technique of expression

There are many forms of painting according to photos, and it is not limited to expressing the picture effect by the density relationship of lines. We can also use pens to lighten colors or use rich colors for rendering, which makes the picture more vivid and energetic. In the process of coloring, we should pay attention to go from shallow to deep, go deep at different levels, start from the whole, draw a contrast, highlight the main body and portray it carefully. Finally, practicing painting will help improve our highly unified generalization ability and predictive control ability for bright, gray and dark pictures, which will help beginners to enter the state quickly and is one of the shortcuts to learn hand painting.

Six Steps and Skills of Making Hand-painted Popular Posters Part III

Gouache is an opaque watercolor pigment, which has long been used to draw architectural drawings. Because of its strong coverage, painting skills are easy to master. Let's introduce the skills of gouache rendering and halo removal.

In architectural drawing, vignetting is the key to express light and shadow. The main difference between gouache and watercolor rendering lies in the way of brush strokes and covering methods. Ordinary brushes should not be uniform over a large area. Very thick gouache pigment needs to be quickly coated on the drawing paper with a small brush and brushed repeatedly. If the area is not large, you can paint the color on the paper with a gouache pen. In the process of blooming, according to the characteristics of different brushes, multiple pens can be used at the same time to achieve good results.

There are several ways to eliminate dizziness with gouache:

Direct method or continuous coloring method

This vignetting method mostly adopts small area rendering. This painting method is to directly adjust the pigment, emphasizing the use of brush strokes rather than letting the color flow downward. Large-scale gouache rendering, it is to use a small wooden brush, brush back and forth, and add color to make it appear dizzy. The paper must be kept wet.

(2) Imitate the rendering method of "washing" in ink painting and watercolor painting.

Although gouache is thicker than ink painting and watercolor painting, it can slowly flow down the board as long as the slope of the board is steep. Therefore, the method of "flushing" can be used to render a large area of vignetting. The method is exactly the same as ink painting and watercolor painting. I won't go into details here.

③ stippling rendering method

This method is to compose a composition with a small pen tip, which takes a long time, patiently and carefully using different gouache pigments to make it at different levels. The sky, trees, pools and lawns can all be colored by stippling, and the displayed objects are rich in color and strong in light.

④ spray priming method

Spraying is to spray gouache or a special pigment from the nozzle of the spray gun with compressed air to form a granular fog. Before spraying, you need to prepare a carved mask to cover it. Therefore, this method is complicated, time-consuming and troublesome.

In a word, the purpose of making architectural expression techniques is to better express the architecture and express the architect's design intention. As for which expression to choose, it depends on everyone's mastery and preference. Architectural performance is only a description of the architect's work.

Six steps and skills of making hand-painted popular posters 4

First, compare.

Contrast is the basic stereotyped skill of art design. Comparing two different things, shape and color is called contrast. Such as Fiona Fang, old and new, size, black and white, depth, thickness and so on. Put two obviously opposite elements in the same space, and through design, make them both opposite and harmonious, contradictory and unified, get sharp contrast in strong contrast, and get complementary and satisfying effects.

Second, harmony.

Harmony contains the meaning of harmony. On the premise of meeting the functional requirements, it coordinates the combination of shape, color, light and quality of various indoor objects and becomes a very harmonious and unified whole. Harmony can also be divided into harmony between environment and modeling, harmony of material texture, harmony of color tone, harmony of style and so on. Harmony can make people get quiet and peaceful satisfaction visually and psychologically.

Third, symmetry.

Symmetry is the traditional technique of formal beauty and the earliest law of formal beauty mastered by human beings. Symmetry can be divided into absolute symmetry and relative symmetry. Up and down, left and right symmetry, isomorphism, homochromatic and homogeneous pairs are called absolute symmetry. In interior design, it is relatively symmetrical. Symmetry gives people the impression that order, solemnity and neatness are the beauty of harmony.

Fourth, balance.

In life, the golden rooster is independent, and the actor walks a tightrope, which gives people a stable visual art enjoyment from the balance of power and gives people a visual balance psychology. Balance is to configure different shapes, components and colors according to the central axis and center point. Compared with the symmetrical form, the balanced form is vivid, vivid, harmonious and beautiful.

Fifth, the level.

A decorative composition should be divided into levels to make the picture deeper, wider and richer. If you lack a sense of hierarchy, you will feel mediocre, and interior design should also pursue a sense of spatial hierarchy. For example, the change of color from cold to warm, brightness from bright to dark, texture from complex to simple, shape from large to small, square to round, composition from aggregation to dispersion, and texture from single to diverse can all be regarded as rich changes. Hierarchical changes can achieve extremely rich visual effects.

Sixth, echo.

Echo goes hand in hand with shadow. In interior design, ceiling, floor, desktop and other parts will play a corresponding role by adopting echo method and dealing with the body. Echo is a kind of balanced formal beauty and a common technique in various arts. Echo also has the theory of "corresponding symmetry" and "relative symmetry". The artistic effect of echo is generally obtained by means of image correspondence, virtual reality and momentum.

Seven. Continue.

Continuity means continuous extension. People often use the word "image" to refer to the external shape of all objects. If the image rises or falls regularly, it will continue from left to right. This continuation technique is used in space, which gives space a sense of expansion or guidance, and even deepens people's impression of key scenery in the environment.

Eight, concise.

Concise or concise. Refers to the indoor environment without gorgeous decoration and redundant accessories. In line with the principle of less but better, try to reduce interior decoration. It is believed that "less is more, and simplicity is richness". Simplicity is one of the methods worth advocating in interior design, and it is also a very popular trend in recent years.

Nine, unique.

Unique is also called special. The uniqueness lies in breaking through the original law and standing out from the crowd. In nature, "a little red in the evergreen tree and a piece of green in the desert" are unique forms of expression. Uniqueness comes from contrast and exists in mutual comparison. In interior design, breakthrough imagination is especially respected to create individuality and characteristics.

X. tone

Color is one of the important factors that constitute plastic arts design. Different colors will make people feel different colors visually. For example, red, orange and yellow have a warm feeling, which is called warm color system, while blue-green has a cold and quiet feeling, which is called cold color system. In interior design, various colors can be used, and there are many colors, which can generally be summarized as "same color, similar color, adjacent color, contrast color" and so on. , and can be used flexibly according to different environments.

How to make popular posters?

There are many ways and methods to make popular advertisements, and there are countless applications of materials. Among them, hand-painted POP is the most flexible, economical and friendly. The basic principle of making hand-painted POP is: 1, which is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. aesthetic feeling; 5. Have a sense of unity and harmony; 6. efficient.

First, various tools:

The choice and application of tools is very important. Choosing a good and suitable tool will often get twice the result with half the effort. Such as pasting tools, glue spraying can be used to deal with large-scale and wide-ranging pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make various tools play their own characteristics is something we must consider in advance. Another thing worth noting is the display tool. If the finished work is not displayed by the display tool, or the display effect is not good, then even the best work is in vain.

There are many kinds of materials and tools used to describe or write, each of which has its own unique expression and effect. Among them, the Mike pen is called a popular pen because it is easy to master and easy to write, while the flat-headed pen is soft and can write many popular styles, which is also welcomed by everyone.

All kinds of pens

Cutting tool

Measuring tool

Paste tool

Second, to learn to write POP fonts, we must abandon the previous writing methods, because the main attraction of POP lies in the clear, concise and powerful fonts, so there is no need to make fancy changes to the fonts. In addition, for price POP, fonts can't be very different due to different writers, which is also the requirement of POP fonts for completeness, and personalized fonts are not emphasized. For different goods, the quality of fonts will have a certain impact on the specific sales of goods, which is not desirable. In popular posters, innovative and personalized pictures and fonts are needed to maximize reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When doing POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

With popular fonts.

Third, several aspects that should be paid attention to when writing POP:

1, when writing, write the full product name and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3, to indicate the original price and current price, to reflect the extent of price reduction.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be realized.

5. Use no more than three colors, mainly red, blue and black.

Method for write theme words of hand-drawn pop song

Title writing

1, seek the completeness of the end structure of the word group: generally, the number of words in the title text of hand-painted POP posters should not be too many. For slightly more text titles, the font should not change too much, and the font size and spacing should be as consistent as possible to avoid affecting readability. If the title words are few, only three or five words or less, you can make great changes in the font or word group according to your own design requirements. At this time, you should pay more attention to the overall sense of the whole title word group structure and the balance of the whole group of words.

2. Artificially change the characteristics of the matching pen: Generally, the title characters are designed as thick fonts, but pen tools that can be used to write the title characters, whether flat pens, round pens, brush pens or thick POP advertising pens, have very different shapes and characteristics of the nib. Therefore, how to master the characteristics of pen tools and properly play the role of changing and beautifying fonts, the most important thing is the proficiency of pens. Repeated practice and then considering the coordination of rhythm can make the font change natural and beautiful.

Draw the personality of this word: people have different personalities, and different types of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different commodities and draw personality according to their nature. For example, hand-painted POPs in cosmetics counters can use more feminine and slender fonts as titles; In the home appliance industry, hard-looking TVs, air conditioners and refrigerators can use tough and masculine fonts. If an antique teahouse is written with very modern characters, it doesn't match. Therefore, before writing, we should consider the nature and types of goods and shops themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicism.

4. Additional effects: Adding some auxiliary lines on the font or beside words will produce stereoscopic, overlapping, shadow and block effects. In order to avoid self-defeating, we must pay attention to two points:

There are many words in the topic, so it is not appropriate to increase unnecessary effects.

Don't be grotesque in color, which makes it difficult to read, so as to maintain a generous and fresh aesthetic feeling.

Finish writing the words

Write a horizontal line first.

After adding vertical strokes, the dark part is where the strokes overlap.

Horizontal grip method

Vertical pen grip

Graphic design of flat stroke font

Use a pencil to write the calligraphy and painting first. At this time, we should pay attention to:

The strokes of 1 font should be evenly distributed and the shape should be as full and square as possible.

Draw strokes in two geometries as close as possible.

The three words should be compact, so that the whole title word becomes a group of words with a sense of integrity.

Hand-painted popular poster making

The original "post" of the poster was originally converted from the "post" attached to the post, and all notices posted on the post can be called "posters". In terms of design terms, "poster" and "poster" can be defined as "print advertising poster media" or "large print advertising posting".

POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called popular advertisements. Their purpose is to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers and is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to urge customers to buy goods, which is the end of advertising activities and the starting point of promotion.

Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to post, but also can be displayed for a long time, and can be repeatedly called to collect repeated effects. Fashion must be displayed at the place of sale, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.

This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book centers, restaurants, fast food restaurants, fashion shops and other places, we can often see hand-painted popular posters. These do not require exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement is much more effective than the decorative POP intentionally made by the manufacturer.

The task of hand-painted Popper:

1, to promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.

2. Communicate brand, value, features, content and materials, such as features and materials.

3. Explain the use of goods, so that consumers can understand and develop their needs.

4, with outstanding copywriting and written design, reminiscent of the excellent quality of goods.

5. Description and signs of commodities and sales places.

6. Show the image of the store and create a shopping atmosphere.

7. Create an in-store atmosphere and show a sense of season.

8. Cooperate with SP (Shop Promotion) activities, and use it in commodity display or performance to increase the performance effect.

And atmosphere.

9. The attraction of good quality and low price promotes mobile purchase, such as exaggerating price performance during sales.

Valid label location for POP:

1, the height around the eyes, can clearly distinguish the reading position.

2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods.

3. The location of labels and promotional goods should be easily identified.

4. Effective use of ceiling space and the position of beam-column surface.

5. Use hand-drawn POP to restore the dead angle of the display.

Hand-drawn pop-up text of description text

Explanatory writing

In the design of Chinese font, in order to make its glyph stable and uniform and conform to the aesthetic principle, besides the basic strokes, the most important thing is to fully understand the structure of each part of the font and the configuration of the radicals, so that the strokes can correspond and be put on the shelves evenly, and become a set of practical and beautiful fonts.

Chinese characters are square fonts, which are arranged one by one by individual fonts, and can be arranged vertically and horizontally. When arranged vertically, the reading direction is from top to bottom, and then from right to left; Horizontal lines are from left to right, and then from top to bottom. Because it has two different directions, when there is a whole continuous text, readers are often uncertain about the reading direction. In order to avoid the above-mentioned undesirable phenomena, we should first determine the reading direction and reserve space between lines, or flatten or lengthen the text to form a visual effect with lines, so as to display the reading direction of continuous words and achieve readability.

There is no absolute standard for how wide a line should be, because there are several practical factors that may affect its variables, such as the type, thickness, size and variation of the font; How many words are used per line (length), the nature and length of the copy. These factors are interactive. Nevertheless, in the actual production of printed fonts, half a word (half a corner) to one word is usually the easiest to read, while hand-drawn fonts are shorter because of their larger fonts, and 3/4 words to 1/4 words are the most practical. Sometimes, in order to facilitate readers to read in turn, the arrangement of words must also consider its "moving line" and "leading line"

Hand-painted POP fine printing pens, such as thick signature pens and exotic pens with round heads, are generally used to describe more explanatory texts. If you want to describe them beautifully, you must pay attention to the following two points:

Draw the bottom line with a pencil first, then describe the text, which will be neat and beautiful.

There should not be too much distance between words to create a sense of compactness.

If the explanatory text of hand-painted POP advertisements is arranged horizontally, it is usually described by the principle of "no words on the left and right, and lines on the top and bottom".

Hand-painted pop music arrangement and composition

Composition of common hand-painted POP;

Principle:

1, easy to attract attention.

2, easy to explain

3. You can know the key points and demands at a glance.

4. Beautiful

5. Very personal

Come on!

How to make a popular poster. title

1, main title: This is the key point of POP, which can best keep the eyes of the audience, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too many, and it will be read in about 2 seconds.

2. Subtitle: If the main title cannot fully explain the content, or in order to make the content more attractive to the audience. The supplementary explanation of the subtitle is necessary, so the subtitle has the function of making the finishing point. But the main title

If you can't attract the audience, then the audience will not be interested in reading subtitles. This popular design is a failure. Specifically, the audience's eyes can be transformed from the main title-subtitle-the explanatory text of the specific content, just like this.

Pope is a success.

Second, decoration.

Decorative frames and pattern shadows are common methods. Among them, the modification of characters is very important, but it should be noted that large characters will be monotonous without modification, and too many small characters will hinder reading. Popular advertisements are not blogs.

Broad and profound, but easy to learn but difficult to master, not a few words can tell all the mysteries. Let's put pen to paper here for the time being, hoping to have a chance to discuss it in detail later.

Third, the explanatory text

Explanatory text is a copy that fully explains the content and purpose in the design of hand-painted popular posters. When writing, you should pay attention to:

1, concise and to the point, to avoid sentences that are not fluent.

The most attractive information should be written in front to induce readers to continue reading.

3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.

Illustration of verb (abbreviation of verb)

The popularity of text expression alone is monotonous, and illustrations are a good way to adjust, but we should try to avoid being too fine and rough.

Six, other matters needing attention

1, no more than three colors, with red, blue and black as the main colors.

2. When writing, write down the name of the whole product and indicate the specifications.

3. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be realized.

5, to indicate the original price and current price, to reflect the extent of price reduction.