How to write the title of medical soft text marketing 1W+?

No matter what kind of soft text, you want to read a lot, not only in the title, but also in a small part, most of which are content and distribution channels. Let's talk briefly about how to write soft articles.

Narrative type: seeking truth from facts. hit the floor

Narrative type is also descriptive type, that is, the title content is mainly objective narrative, and narrative title writing is the most common way we see. Due to the frequent use of language, the only way to attract the attention of narrative title writing is the title content itself.

question type: ask first and then answer for thought

question type titles are divided into rhetorical questions and rhetorical questions. For example, the title of this article is rhetorical questions. The biggest advantage of interrogative headlines is that they will arouse users' thinking, thus playing a role in deepening the impression. Because of its own advantages, interrogative headlines are also widely used, especially in some advertising copy.

attitude type: show your true feelings with courage and knowledge

attitude type is also called confession type, that is, show your heart in the first person. Because the first person is often used in the title, it is easy to drive the user's emotions to trigger * * *, which can effectively deepen the user's impression, win the user's approval and form communication.

comparison type: vertical and horizontal comparison is distinct

comparison type title is also called comparison type title, that is, a reference object is used for comparison. There is no fixed rule in the selection of reference objects, which can be people or things under the same conditions, or the same person or thing with time and space dislocation. Contrastive titles, because most of them are quite distinct vertically and horizontally, are easy to impress users.

symmetrical type: the tone is flat and the momentum is like a rainbow

Some titles are beautiful to read, and the flat and rhyming words are neat, especially some rhetorical devices such as parallelism and symmetry are used to make them catchy to read. This is the advantage of symmetrical headlines, which are widely used in slogan writing, but they have certain requirements for the author's language skills.

Threatening type: a scare and a fright

Threatening type headlines are mostly used in some advertising copywriting and some soft articles with obvious marketing intentions, which can be seen everywhere in some media soft articles and hard articles. Threatening headlines can be moderately exaggerated, but it doesn't mean that they can be infinitely enlarged, otherwise it will easily lead to users' disgust.

Humorous: Humorous and witty.

The most popular headline should be humorous, witty and interesting, which brings users a sense of pleasure and is easy to spread. Humor is not equal to spoof, and headline writing should be based on the health of writing. Also, humorous headlines must be reasonable in the text, which is more valuable.

Vision-based: success is in sight and fascinating

It is human nature to yearn for beauty. Vision-based headline writing is very popular with users, and it is easy to give people the feeling of being eager to try. This kind of headline writing technique is also widely used, and an appropriate vision description can always make people feel full of energy at once.