Procedures for Carrefour store development and preparation

The preparation procedures for Carrefour store development are as follows:

1. Land use plan: selection of location suitable for store opening, selection of business district suitable for store operation, and selection of store location type. Purchase land or lease land to obtain a place to operate. After acquiring the land, prepare for store development and construct supporting facilities for the business premises.

2. Product planning: Determine the product business scope based on business positioning, and determine the product mix for target customers based on market demand and the needs of consumer groups. First, determine the retailer's operating method, whether it is a joint operation or a self-operated operation. Generally, the fresh food departments of chain stores use joint operation, which can avoid losses caused by losses to the enterprise. Secondly, determine the supplier's supply method. Enterprises must make detailed investment plans before opening.

3. Construction plan: determination of store configuration and area, determination of floor plan, and determination of building appearance. Air conditioning, water supply and drainage, lighting, communications, transportation, fire safety. The use of colors and decorative materials such as ceilings, walls, columns, and floors to match the characteristics of the product. Parking lots, distribution centers, employee dormitories, etc.

4. Marketing plan: store opening date, publicity theme, publicity slogan, media use, product planning. Make a plan three months before opening the store, and finalize the plan two and a half months later. Investment promotion meetings, project decoration progress press conferences, press conference plans, and pre-opening public relations activities through various media.