Wu Pengfei's wonderful advertising language

Appreciation: Wudang Mountain is extensive and profound. Wu Pengfei interprets it as follows: Wudang Fairy Mountain is mysterious and ethereal, Wudang Wushu is elegant and agile, Wudang architecture is vigorous and agile, Wudang medicine is magical and effective, Wudang culture is the soul of China, and Wudang immortals help people to manifest their spirits, which is condensed into one word "spirit".

Water is different from water at the port of South-to-North Water Transfer Project.

Appreciation: This tourist port is located at the source of the South-to-North Water Transfer Project, next to the dam, facing the Danjiangkou reservoir area, which is known as the "small Pacific Ocean". Wu Pengfei takes "water" as his soul to create works, which leads to different water quality, different water surface and different meanings of water, which is profound and poetic.

Yunxian County, China, the hometown of mankind.

Appreciation: Two human skulls unearthed in Yunxian County are contemporary with African skulls, which proves that Yunxian people are also ancestors of human beings. From dinosaurs to today, there is no fault in Yunxian cultural civilization, which is rare in the world. The concept of "hometown of mankind" put forward by Wu Pengfei is apt and profound, and won the essence of Yunxian culture.

Romantic Taizi Mountain, stay in the tree for two days.

Appreciation: Taizishan National Forest Park is the green pearl of Jianghan Plain and the back garden of Wuhan. Wu Pengfei put forward the idea of Bird's Nest Hotel, positioning it as "Bird's Nest Hotel Group, a tourist area in the tree" and put forward "Romantic Prince Mountain, staying in the tree for two days", which made people suddenly enlightened.

Yin Ruins, one of China.

Appreciation: Yin Ruins ranked first among 0/00 archaeological sites in China in the 20th century. Wu Pengfei summed up such a vast cultural site as four "ones": first, Yin Ruins was the first cultural project in China; However, Chinese characters from Oracle Bone Inscriptions are the only spiritual bond for Chinese people all over the world; Unique, Yin Ruins expounded the unique religious tradition of comforting Yin Fu's ancestors and descendants; Everything, Yin Ruins contains all the buds of urban civilization. In short: Yin Ruins, one of China. As soon as this advertisement came out, all the listeners were amazed.

Yongle diwudang village

Appreciation: Wu Pengfei believes that the difference between Taoism and other religions is that it teaches people to be happy in this life and advocates the happiness of body, spirit, soul and everything, instead of suffering in this life and enjoying in the next life. This slogan is ingenious and homophonic, and the accuracy of Yongle the Great, the builder of Wudang Mountain, is immeasurable.

Kongming Lake, a mirror of China people.

Appreciation: Wu Pengfei thinks that the essence of Xiangyang culture is gentleman culture. Historical and cultural celebrities are all famous for their wisdom, courage, loyalty and virtue. Zhuge Liang became a talented person in Xiangyang, a generation of famous teachers. He is the general representative of gentleman culture and a mirror for all China people.

Wang Fujin, emperors of all ages are waiting for people here.

Appreciation: Since the Western Zhou Dynasty, emperors and celebrities have been exiled in Fangxian County, northwest Hubei Province for thousands of years, which is spectacular. The slogan not only accurately expresses the theme of imperial culture in the scenic spot, but also ingeniously injects the democratic thought that people attach importance to the monarch, which is full of a sense of time and space crossing.

The spring water is warm, the fungus is soft, and the yellow rice wine is my hometown-Fang Shishu County, a gentle township in China.

Appreciation: Hundreds of thousands of advertisements collected by Fangxian County have similar ideas and nothing new. As a judge, Wu Pengfei created this advertisement. The advertising language skillfully combines the three specialties of hot springs, auricularia auricula and yellow wine with the culture of The Book of Songs, and even breaks the special meaning of Fangxian as the place where the emperor is under house arrest through the word "gentle hometown".

How far is Qinglong Mountain? Thirty minutes, 60 million years!

Appreciation: This is a slogan of Qinglong Mountain Dinosaur Geopark. Taking "Qinglong Mountain, the king's nest of dinosaurs on the earth" and "going to Qinglong Mountain to see the ancestors of ancestors" is easy to understand, unforgettable and full of anthropological thinking and historical depth.

Canglang Mountain, the peak of sunrise and the source of the flame, has been burning for thousands of years!

Appreciation: In the planning of this project, Wu Pengfei keenly found that the main peak of Canglang Mountain is the best viewing spot in China, where ancestor Zhu Rong invented the sacred flame to lead mankind out of primitive times, and he creatively put forward the tourism concepts of "sun" and "fire". The word "Rihuo" in the advertising language is a pun, which contains many humorous meanings in the local dialect.

Wan Mizhai, a medical sage in Ming and Qing Dynasties, was the first person to keep fit in China.

Appreciation: Dabie Mountain Health Grand View Garden is based on Wan Mizhai, who put forward the brilliant idea of "preventing diseases" 600 years ago, and still has great guiding significance for health care. This advertisement made him stand out from all previous generations of 14 doctors of medicine, with accurate positioning and wide acclaim.

There are three ways of life in Wudang International Park-first, to be a successful person; Second, marry a successful person; Third, there is a successful person.

Appreciation: Wudang International Park is a high-end market. However, due to the diversity of propaganda concepts, the previous market positioning did not give consumers a clear impression. Wu Pengfei wrote this advertisement, which is humorous and accurate. Once launched, it immediately caused a sensation in the local area and became a popular real estate advertising language.

Founder real estate is perfect.

Appreciation: Wu Pengfei believes that beauty is the soul of all art; Goodness is the core of all cultures; Architecture should be the perfect embodiment of both. This advertising idiom highlights the cultural mind of Founder Real Estate, a famous brand, which makes people feel sad to read.

Very distressed-I want to buy Binhu Bay, and my wife is distressed by money; Don't buy lakeside bay, my wife complained again.

Appreciation: As soon as this slogan came out, it immediately spread for a while, and even local leaders made fun of it. The beauty of this slogan lies in its in-depth observation of the family's decision-making process of buying a house. Like a mini sketch, it makes people laugh and helps to understand people's misunderstanding of high prices in humor.

My mother is happiest when I buy non-staple food wholesale.

Appreciation: This advertisement touched many people. Wu Pengfei's jingle for this is full of warmth: whatever you want in the supermarket, it's all wholesale price. Buying more and buying less are wholesale, and you can bargain again on the spot. Spending two yuan on a trip can save hundreds of dollars.

When the machine rings, gold is two thousand; Come and set up a factory, countryman.

Appreciation: This is the slogan of a large international industrial park. Most of the industrial projects settled here are cities returning to their hometowns to run industries in Shenzhen and Shanghai. This slogan sums up this phenomenon well and is easy to impress people.

Tourists stop, Chutian Golden Garden is not a park.

Appreciation: This is a theme park-style building, which consists of eight scenes of Chu culture, the National Studies Museum, and the Chu Culture Hall of Fame. It is also a garden-style building that won the National Excellent Architecture Award. This slogan is the opposite, humorous, and impressive to the property.

Half mountain and half water, accompanied by people and immortals.

Appreciation: Riverside Bay, a real estate, is surrounded by mountains and waters, beside the beautiful Qixi Cultural Square, just like a fairyland on earth. This kind of advertising language skillfully uses Chinese homophony, reduplication and reduplication, and its artistic conception is fresh. This is a rare, very appropriate and brilliant wisdom.

Selling products also makes you happy.

Appreciation: From shopping malls and supermarkets to selling goods, the meaning of business has changed in essence. Selling goods on credit is an experiential consumption mode integrating shopping, leisure, catering and entertainment. This slogan is born for this purpose and is easy to understand.

The food on this table is nothing more than sweet, sour, spicy and salty meat dishes cooked with large and small fires, so there is a day behind the scenes.

The visitors in that seat are nothing more than men and women in the southeast, northwest and northwest. They sit in order of priority, so-called people are on board.

Appreciation: This is a slogan of Rentian Hotel. It humorously describes the scene of this special occasion of the hotel, and cleverly embeds the name "Heaven and Man" in it. Although long, it is easy to remember and impressive.

Yan Liang is two years old and the youngest. Yan Liang wants to be the best.

Appreciation: Yanliang Hotel was the best and newest local hotel at that time. On its second anniversary, it needs a distinctive advertising language. Wu Pengfei's creation, with three "Yan Liang" overlapping words, is unique, interesting and refreshing. Once it was launched, it was immediately praised.

Shangri-la, four steps to home-the first step is to go up the mountain elevator, the second step is to go down the mountain elevator, the third step is to get on the battery car, and the fourth step is to get off the battery car at home.

Appreciation: This property is located in semi-Shan Ye, and the buyers in this city who have lived in the plain for a long time are deeply inconvenienced. Wu Pengfei suggested turning the most inconvenient building into the most convenient building, building an uphill elevator and equipping the owner with a battery car, and the sales would be improved.

Serve the people wholeheartedly, and the house will be upgraded from now on-Niujindi Square.

Appreciation: Jindi Plaza is the first real modern real estate in the local area, lacking a veritable concept. Wu Pengfei put forward the idea of "serving the people wholeheartedly and upgrading the house", which was expressed by the word "cow". As expected, women and children can recite it.

Living in Greentown, women are more excited than men.

Appreciation: Greentown is built by the lake and backed by the square. The exquisite European landscape has made many female property buyers fall in love with it. This advertisement seems handy, but in fact it has profound implications. Humorous advertisements aroused public interest in the property.

Buying a store means going back to sleep, and waking up ten years later is also a multimillionaire.

Appreciation: Hong Kong Street Metropolis is a commercial real estate located in the center of the city business circle, and everyone knows its appreciation potential. This kind of advertising language is very vivid, concise, vivid and vivid, with strong touching power.

Your life, other people's dreams

Appreciation: Sun City in Kowloon is an energy-saving demonstration building in the center of the local city, which advocates a low-carbon and environmentally-friendly high-grade life. Wu Pengfei's advertising language, through sharp contrast, subtly highlights the modernity of real estate, and tightly buckles the living culture direction of the times.

Buy a set of clear water dragon city and be a city dweller all your life.

Appreciation: Bishui Dragon City is located in a township, with a large scale, almost a small town. Wu Pengfei has fully grasped the yearning and expectation of generations of rural people for urban life, which is a cost advertisement. Concise, vivid and attractive, it can be described as a masterpiece of advertising.

If you don't visit a farmhouse, it's not called a farmhouse-citizens visit the farmhouse and eat rich Xigou.

Appreciation: This is a slogan to sell a village to a city. In two sentences, it vividly depicts the scene of citizens going to farmhouse music and villages getting rich because of farmhouse music. The relationship between them is vivid and concise, which non-linguistic experts can't do.

No market has more weight than it.

Appreciation: This is another witty advertisement by Wu. Steel is an extremely important commodity in the means of production and a common commodity in the market. As a slogan of a large modern steel market, it is really wonderful.

Tian Zi, Di Zi, your son, my son.

Appreciation: Wudang red dry red wine is made from pure wild grape juice, and its contents of nutrients, anti-cancer, blood vessel softening and anti-aging substances are much higher than ordinary wine, so it is called the most respectable China dry red. This advertisement is exquisite, interesting and amazing.

Yellow crane tower wine, eternal romantic.

Appreciation: In just six words, this advertisement summarizes the long history, wine quality, cultural style and target group of Yellow Crane Tower wine, and cleverly embeds short sentences that are homophonic with famous idioms. It's a pun. It's unforgettable and memorable.

Chen Yunbian, the rice of the ancients

Appreciation: Chen Yunbian is a kind of wine brewed with ancient recipes, and it is also the base wine of many wines. In view of the numerous brands in liquor market and low consumer loyalty, this advertisement implicitly and humorously boasted about its history, quality and long-term love.

Highland barley wine is fragrant and mellow, and has been burned by men for 300 years.

Appreciation: Highland barley wine has a long history, and it is a kind of wine that every family in the plateau must have and everyone loves. This slogan well summarizes the characteristics of this wine and its deep connection with local life. For this slogan, Qinghai Winery once killed sheep and bought wine to entertain Wu Pengfei.

China Dongjiu is a national treasure drink.

Appreciation: Dongjiu consists of 130 kinds of precious medicinal materials, which are fermented by pits and pits. Its unique flavor is called Dongxiang type. The technology and formula are classified as state secrets, and more than 6,000 kinds of liquor are the only one. From this, we can see the appropriateness of this advertisement.

Emperor Shennong, brewed by the emperors of the 18th Dynasty.

Appreciation: From the Western Zhou Dynasty to the Ming Dynasty, there were 18 dynasties and 23 emperors. For more than 2800 years, Fangxian yellow rice wine has been regarded as a royal tribute. What advertising concept can be more accurate, clearer and more vivid than such a slogan?

Because oranges become carols, just like bubbles.

Appreciation: Dongfeng Company squeezed out millions of funds in difficulties and bought a large number of oranges from resident fruit farmers, which is a much-told story. The local government presented banners to each other, and Wu Pengfei created the above couplets for this purpose, skillfully borrowing two historical allusions and conceiving some wonderful things.

Love and be loved by readers.

Appreciation: The advertisement of this local evening newspaper is full of affection and deeply understands the real relationship between the media and the people. Looking up at today's China press, there are many positioning words, but few of them are more ingenious and profound in rhetoric.

People will like you only if they like gifts.

Appreciation: A new type of electronic reader with a paper-like display screen can store tens of thousands of books. As a gift, you can store a lot of reading materials that the other person likes. This kind of advertising language uses homophonic, concise and meaningful, which is rare.

You test us, we test the equipment.

Appreciation: Haomai, as the top three manufacturers of domestic power testing equipment, has been hoping for a matching advertising language for many years. How to break through the stereotype of popular advertising language in the industry? As soon as the slogan of Wu Pengfei came out, the company excitedly said that it would take a hundred years.

It makes sense to take time crystals to supplement calcium.

Appreciation: Time Crystal is imported high-quality collagen. The whole people are supplementing calcium, but few people know that the second largest nutrition of bones is collagen. Without collagen, calcium cannot be deposited. Wu Pengfei used the most concise language to replace the previous lengthy propaganda words.

Fever is the most harmful to the small head. Use the soldier's antipyretic patch quickly.

Appreciation: The original slogan "A cold and a fever, as soon as it is pasted" led to the return of goods, abuse by consumers and slander by other medical workers. After Wu Pengfei changed it to the above slogan, he saved the enterprise. Ten years later, this slogan has been used to this day.

You want to be beautiful, you want to be beautiful.

Appreciation: This is a large-scale portal with the theme of beauty pageant. Both men who want beauty and women who want beauty can go to this website to look for opportunities, and it is a wonderful move to take care of the two target groups with Chinese characters with multiple meanings and puns.

Love your wife and buy Brother Fu.

Appreciation: Fuge cookers have realized the full combustion of gas, which is much less than ordinary cookers, benefiting thousands of housewives in Qian Qian. This slogan aroused her husband's feelings, and succinctly and popularly expressed the distinctive characteristics of Fuge cookware in providing protection for women.

Help your husband aim at the best egg and give birth to the best child of your life.

Appreciation: A medical device, actually doing this kind of advertising language, was very sensational at the Beijing Reproductive Technology Exhibition. In this perhaps unscientific advertisement, there is a trace of humanistic care and beautiful sex life.

The land has been moved, and such good potatoes have been produced in Yunxian County.

Appreciation: Such a short slogan includes the praise of the local government's efforts to enrich the people, the praise of the hard work of farmers, the joy of potato harvest and the boast of potato quality. In agricultural products advertising, this should be regarded as a boutique and the best.

Can eat and wipe water-based oil.

Appreciation: This seemingly ordinary slogan has achieved a hundredfold increase in the sales performance of olive oil and attracted investment from more than 65,438+000 cities across the country. Because it turns an oil that is mysterious to China people into a kind and interesting oil.

Jiuzhen Mountain Insect Chicken, Wuhan Population Water Drop

Appreciation: Jiuzhenshan Insect Chicken is an original native chicken that is stocked in the deep mountains. The chicken is hard and tender. This advertisement does not praise the chicken directly, but describes the man from the side. By describing people's demeanor, it embodies the uniqueness of chickens, which is both lively and humorous.

All one's life, a perfect match is a perfect match.

Appreciation: Huacheng Jewelry is a private jewelry brand in Wuhan. This advertisement shows the profound meaning of jewelry as token of love, and also praises lovers made in heaven. It's easy to remember, it's very touching, and it's the same feeling to think of it.