Planning scheme of the company's opening ceremony

In order to ensure the orderly and effective development of things or work, it is often necessary to make a careful plan in advance, which is a business plan that clarifies the time, place, purpose, expected effect, budget and methods of specific actions. How to write a plan can better play its role? The following is the planning scheme of the company's opening ceremony, which I compiled, hoping to help everyone.

1. Purpose of the activity

1. Determine the company's image

2. Introduce the company's main business and development history

3. Enhance visibility and cooperation in the industry through opening activities

4. Strengthen employee information and improve the quality of the enterprise itself

5. Aim at generating good news and social benefits

2. Prepare for the activity in advance. In order to make the celebration give full play to its sensational and positive role of public opinion, we must carefully select the guests, try our best to invite famous people to attend, and create a news effect. Important guests should be invited by special people.

2. advertising content of the opening ceremony: the opening notice should specify the content, that is, when and where the opening ceremony of XXXXX will be held, and introduce the relevant construction planning, business philosophy and service purpose.

advertising media arrangement: one week before the event, the advertising space on the road section is required, and the advertising manuscript and advertising plan are made, and the distributed gift bags and promotional materials are printed.

3. Making the logo and slogan: The organizer will copy the size and content of the logo

4. Set up a special preparatory team, implement the team leader responsibility system, divide the responsibilities among people, and implement the countdown work system.

(1) Work to be completed about 5 days in advance:

(1) Formulate a detailed activity plan and report it to the superior departments for review and modification.

② determine the advertising company and sign the contract for the relevant content.

③ hold one or two preparatory committees to further discuss the details.

④ according to the requirements of the project implementation plan, the advertising work began to operate, and the first batch of media advertisements began to be put in.

(2) Work to be completed three days in advance:

① Send invitations to invite people from all walks of life to participate in this opening ceremony.

② All kinds of movable articles (printed matter, gifts, etc.) should be made and kept by special personnel.

③ The organizer completes the pre-production of the items needed for the event.

(3) Completed 2 days before the event

① 2 days in advance, the organizer completed the site layout and installation of all banners, colorful flags and light pole flags.

② 2 days in advance, complete the construction and layout of the podium, and complete the layout of the main venue sign-in desk, signs, guest tables and chairs, and speakers. Complete the production of flower baskets, flower cards and courtesy flowers, and complete the arrangement of flower baskets, flower cards and potted flowers.

(4) Implementation of the work on the day of the activity

① At 6: a.m., all the internal staff and staff of the company arrived at the site for final inspection.

② All security guards are in place at 7: a.m.

③ All hostesses, entertainers and hostesses are in place at 8: a.m.

④ Hosts and reporters arrive at 8:3 a.m.

⑤ At 9: a.m., guests arrive one after another, hostesses help to wear corsage, and guide the work into the venue. At the same time, the band begins to play music to welcome guests.

III. Activity content

1. Venue: Hotel

2. Activity time: 9: -11:

3. Activity process:

(1) The hostess guides the important leading guests to sign in at 9:

(2) The hostess receives you at 9: 15. You can make a publicity short film about the main products of the enterprise company (the company can provide it, or you can use a similar story to find a short film to explain the development history of the company) and maintain the exhibition for about 5 minutes.

(4) At 9: 25, the MC announced the official start of the opening ceremony of XXX. The MC introduced the distinguished guests and read out the list of congratulations, for 5 minutes (applause).

(5) A small game is inserted immediately after 9: 3, which plays an oblique role in order to enliven the atmosphere and for the next leader to speak on stage. Let everyone participate at the beginning, which can stimulate enthusiasm, instead of being the routine way for leaders to speak at the beginning. The form of the game: let employees answer questions according to the short film (the questions can be the company's establishment time, main business and other issues, from difficult to simple. The last question is to prepare for the appearance of the next senior leaders of the company. The question is who is the general manager of the company? After the staff answered correctly, everyone gave warm applause (which can be controlled by music), and then the MC invited the general manager to speak on the stage. At this time, the activity atmosphere has been set off, which is relatively lively and captures the boring time in the midfield.

(6) Speech by the General Manager at 9: 45 (Applause)

(7)9.5 The emcee invited a special guest to speak

(8)9:55 The emcee

Interactive game: Stick a small note under the desk in advance (which is more innovative than issuing numbers), and the content on the note is a product of the company. At this time, the host asked the people present to find out the small note, and then used the notebook to randomly select a table number. The drawn table recommends a performer to perform on stage and let the participants guess. Performers can't say the product name, but can express it with words and actions. There are prizes for performers and participants who answer correctly.

(9) At 1: 2, the master of ceremonies announced the end of the game. As a result, the hostess sent gifts.

sketch performance: the development history of Ceng Jing, the general manager of the company (the director can be organized by the employees of the company, so that the audience can be mobilized. It is of far-reaching significance to choose more active personnel and some leaders in the company to perform on stage in person. The history of self-directed and self-performed development is more convincing and appealing. The guests said that familiar leaders are more intimate and stimulate appreciation. If the company really can't pick out the right people to participate, it can invite professional sketch actors to perform. This effect is more artistic, which is an alternative. )

(1) At 1: 28, the representatives of the advanced employees of the company gave priority to the old employees. You can go on with the above sketch to express your vision for the future development of the company. Inherited the special meaning given by the sketch.

(11) At 1: 35, the group dance is infectious and the leaping national dance needs suspense. The indoor sound and light are connected with each other, expressing a vigorous appeal.

(12) At 1: 45, the lights suddenly turned on at the end of the dance, and the company leaders took the stage under the leadership of the lead dancer to cut the ribbon for the opening ceremony. (Applause)

(13) At 1: 55, the company's senior leaders announced the end of the company's opening ceremony, and the master of ceremonies finally summed up

(14) The guests and other guests will have dinner at 11:

IV. Activity budget (according to the actual specific liquidation, This is the budget estimate)

1. Courtesy hostess 4 6 yuan

2. Venue layout: flower baskets, flower cards, flower pots and corsage 5 yuan

3. Artists: (pricing according to actual choice) 1 yuan

4. 2 prizes: 3X2=6 yuan

5. Advertising expenses: media promotion.