Current status of corporate culture development

The current situation and development ideas of my country’s corporate culture construction

Text/Song

Abstract: Corporate culture is an important factor that cannot be ignored in corporate management and is crucial to the success of the company. Whether it has a profound impact. Facing the increasingly deepening and increasingly fierce competition in domestic and foreign markets, more and more business managers are ideologically aware of the importance of strengthening corporate culture construction. At present, some enterprises in our country have insufficient understanding of the connotation of corporate culture and are prone to misunderstandings. This makes us realize the difficulty of building corporate culture. Therefore, we must attach great importance to the construction of corporate culture, especially the construction of excellent corporate culture. Only in this way can the competitiveness of the enterprise be continuously enhanced and the enterprise remain invincible.

Keywords: Misconceptions about the current situation of corporate culture

In the early 1980s, with the rise of Japanese companies, people noticed the impact of Japanese culture on corporate management, and then discovered the social Harmony between culture and organizational management—corporate culture. Corporate culture is the product of the integration of social culture and organizational management practices. It is the cultural value and cultural value of organizations that Western management theory has experienced after experiencing the assumptions of "economic man", "social man", "self-actualizing man" and "complex man". Another reexamination of business philosophy and management processes. If an enterprise wants to survive and develop, it must seek a more scientific and systematic management system. Corporate culture provides the necessary corporate organizational structure and management mechanism. If contemporary enterprises want to maintain stable, sustainable and healthy development, they must build a corporate culture with their own characteristics. Corporate culture is the power of belief, moral power, and psychological power. These three forces integrate and promote each other, forming the advantages of corporate culture. This is the invisible force that enables enterprises to overcome difficulties and achieve strategic decision-making success.

1. The connotation of corporate culture

The so-called corporate culture refers to the ideals, beliefs, values ??and codes of conduct shared by corporate employees in their business activities. It is an external An ideology with values ??as the core that is evident in the factory style and factory appearance and internally in the minds of employees is a unique cultural management model with values ??as the core that is formed by an organization or enterprise during its own development process. It is a kind of The intangible power and capital that unites people to realize self-worth and enhance corporate competitiveness.

The main content of corporate culture is corporate values, corporate spirit, corporate management methods, corporate fashion, and ethical codes of conduct that corporate employees must abide by. The core of corporate culture is the ideological concepts of corporate members, which determines the way of thinking and behavior of corporate members. Corporate culture does not seem to be the most direct factor in the development of the company, but it is the most lasting determinant.

When Zhang Ruimin, a famous Chinese entrepreneur, analyzed Haier’s experience to media reporters, he said: “Haier’s past success is the success of concepts and ways of thinking. The soul of corporate development is corporate culture, and corporate culture is the most important. The core content is values. As for Zhang Ruimin’s personal role in Haier, he believes that “the first is the designer, how to adapt the organizational structure to the development of the enterprise; the second is the pastor, who constantly preaches to make employees accept the corporate culture. , combine the realization of employees' own value with the realization of corporate goals. "In fact, Haier's expansion is mainly an expansion of cultural value. It acquires a company and sends a general manager, an accountant, and Haier's culture.

2. The development status and misunderstandings of my country’s corporate culture construction

1. The development status of my country’s corporate culture construction

In the late 1980s, with the With the deepening of reform and opening up, corporate culture has been introduced into Chinese enterprises as a management model. However, most enterprises focus on the external image and management style of the enterprise. As competition intensifies, companies increasingly realize that cultivating and forming a good overall corporate value and shaping the corporate image, product image and employee team image can unite people, inspire morale, and encourage all employees to work together to continuously improve the company. market competitiveness.

At present, the development of corporate culture construction in our country is still very uneven, and there are still differences between large enterprises and small enterprises. The importance of corporate culture construction still has not received enough attention from some business managers, and further guidance is needed. In today's era, the general trend of corporate culture development is towards internationalization, localization, diversification and humanization. Therefore, we must adopt an open and inclusive learning spirit to absorb excellent corporate cultures at home and abroad, and then form a distinctive corporate culture.

2. Misunderstandings in the construction of corporate culture in our country

(1) The construction of corporate culture is just a formality and ignores the connotation

Some companies blindly imitate and formalize Seriously, the objective situation and own characteristics have not been fully considered. Although the appearance has unified colors, logos, and clothing, it cannot truly achieve a complete understanding of the company's philosophy, making the corporate culture a mere formality. If there is only a superficial form without showing the inner values ??and concepts, such corporate culture will not have a profound impact on the development of the enterprise.

(2) The construction of corporate culture has more than enough personality but insufficient personality

Corporate culture is the unique management model of the company under a specific cultural background and is the personalization of the company. The performance of the enterprise should be based on the characteristics and general situation of the enterprise, and the unique corporate culture of the enterprise should be extracted. We have seen that many enterprises cannot come up with their own enterprise spirit and use words such as "unity and enterprising" to summarize the enterprise spirit. , making people unable to see clearly the personality of corporate culture. If we do not pay attention to the individual characteristics of the enterprise, and the construction of corporate culture is all one standard and one model, it will inevitably lead to the same corporate culture and lack of the distinctive personality and style it should have, failing to achieve the fundamental purpose of corporate culture construction.

(3) It is generally believed that corporate culture is cultural and sports activities

Many business managers believe that corporate culture construction means holding several competitions, organizing several artistic performances, organizing publicity teams and other cultural and sports activities . They are keen on the vigor of the event and regard it as a rigid indicator of corporate culture construction. This is a misunderstanding and does not truly understand the connotation of corporate culture.

(4) A one-sided understanding of corporate culture is slogans, rules and regulations

Some companies, from office buildings to factory workshops, have slogans such as "unity", "struggle", and " Slogans such as "Enterprising" and "Dedication" are catchy and powerful, so they think this is corporate culture. Many business managers believe that as long as the rules and regulations are formulated and compiled into a book , distributed to the team, this is the corporate culture, these two understandings have gone into misunderstandings.

(5) Corporate culture changes too frequently and lacks stability

Some companies believe that corporate culture must be innovative, that is, it must be constantly updated and constantly transformed, resulting in corporate culture not being formed. A certain fixed system lacks stability, and employees must constantly adapt and learn, making it difficult to implement corporate culture.

It is undeniable that some of the above views have their correct side and are manifestations of corporate culture, but in fact they only provide a one-sided understanding of the connotation of corporate culture. We should realize that corporate culture is a deep-seated, deeply rational and profound corporate spirit and corporate philosophy. We must eliminate cognitive deviations and get out of misunderstandings. We must not only see the colorful superficial phenomena of corporate culture, but also be good at thinking and refining the essence hidden deep in the enterprise, and correctly understand the profound connotation of corporate culture. Only in this way can we build Good corporate culture.

3. Development ideas for the construction of corporate culture in my country

1. The construction of corporate culture must be recognized by all employees of the company

It is necessary to enhance the internal cohesion of the company and promote the For sustainable development, employees must form a unified understanding and have a sense of identity with the corporate culture. This requires enhancing employees' understanding of the corporate culture system through certain forms, allowing everyone to participate in it, and transforming from "I am asked to do this" to "I should do this". Only in this way can we use culture in accordance with the requirements of corporate culture management. Concepts guide personal behavior and make it meet the needs of enterprise development.

2. The construction of corporate culture must choose good value standards

Organizational values ??are the core of the entire corporate culture. Choosing good corporate values ??is an important part of corporate culture construction.

First, it is necessary to base on the specific characteristics of the enterprise. Different enterprises have different purposes and environments. Only by grasping the characteristics of the enterprise and choosing a corporate culture model that suits them can they gain the recognition of employees; The second is to grasp the mutual coordination between organizational values ??and various elements of organizational culture.

3. The construction of corporate culture must be integrated internally and externally to stimulate the participation of all employees.

In the process of building corporate culture, we must adhere to the principle of internally and externally integrated. We must not only hire experts for planning and guidance, but also Leveraging the talents of all employees. The construction of corporate culture is a systematic project that involves all aspects of the enterprise. It requires all employees to work together to achieve the goal. It will not work only to be promoted by senior managers and passively accepted by other employees. In a certain sense, the construction of corporate culture cannot be achieved without the senior management of the company paying attention to it and not promoting it. However, without the participation of employees, the essential content of corporate culture construction will be lost, and the true meaning of corporate culture construction will be lost. significance.

Business managers create corporate culture, and corporate culture requires the active participation, joint compliance and conscious implementation of all employees of the company.

4. The construction of corporate culture must be people-oriented

The construction of corporate culture cannot be separated from people, let alone every employee of the company. More and more managers realize that , people should be explored as a special resource that enables organizations to survive and develop in fierce competition and always be full of vitality and vitality. Zhang Ruimin adheres to the humanistic management philosophy. Haier is now a "world-class supplier". He designed and created such a culture for Haier: people-oriented, everything is people-centered, treating people as the subject and purpose, and created a culture of respecting people, The cultural atmosphere of trusting people, caring for people, and understanding people allows every employee to devote a hundredfold enthusiasm to a great cause full of ideals, making the art of management and the needs of the soul more harmoniously and perfectly unified.

5. The construction of corporate culture must keep pace with the times and continue to innovate

Any successful corporate culture will continue to develop and improve with changes in the internal and external environment of the enterprise. With the development of enterprises and changes in the environment, corporate culture may not adapt to the needs of the situation. At this time, corporate culture builders must develop and improve it in a timely manner and create new corporate culture. Only in this way can corporate culture be promoted Keeping pace with the times enables enterprises to continuously develop forward. Innovation is the characteristic and vitality of corporate culture construction and the core of corporate values. It keeps pace with the development of the times and environmental changes. Only by embedding innovation into corporate values ??and integrating it into the entire process of corporate culture construction can the innovative spirit of all employees be cultivated. , making innovation the quality of the enterprise, this is the focus issue that must always be paid attention to in the construction of corporate culture, and it is also the common experience of all successful enterprises.

By proposing the misunderstandings and ideas in the construction of corporate culture in our country, we can see the inevitability and necessity of the soft "weapon" of culture in our country's enterprises, and at the same time, we also put forward some suggestions for our senior managers. To meet higher requirements, we must understand the profound connotation of corporate culture and put it into practice to bear fruit.

References:

1. "China's Modern Enterprise System" Chen Chaoyang China Development Press, October 2002

2. "Management" Zhao Jixin Tsinghua University Publishing House, September 2006

3. "Jia Chunfeng Talks about Corporate Culture" Jia Chunfeng China Economic Publishing House, September 2003

4. "Modern Enterprise Management Cases" and Pi Chan Gao et al. Education Press, February 2005

5. "Corporate Culture Construction" Wang Jipeng, China Development Press, May 2005