Why does Tong Ren Tang launch “Chinese Medicine Coffee”?

Because coffee has four major characteristics: addiction, fast consumption, repurchase, and huge profits. Tongrentang's launch of traditional Chinese medicine coffee may be based on the above factors. If it can successfully enter the coffee market, especially the rising Chinese coffee market, this will undoubtedly be a big business exceeding one trillion yuan.

According to reports, there is an "Internet celebrity" coffee shop in the East Third Ring Road of Beijing. Business is extremely hot every weekend. The popular items of this coffee shop are a combination of Chinese and Western styles, such as wolfberry latte and motherwort rose latte. Iron, hawthorn and tangerine peel American style, these popular products can sell thousands of cups every day. Tongrentang launches traditional Chinese medicine coffee to let more young people understand traditional Chinese medicine in a "cross-border" way that combines Chinese and Western medicine.

“Coffee with wolfberry will help you get up early tomorrow.” The slogan of this unique coffee shop is undoubtedly the best interpretation of Tong Ren Tang’s traditional Chinese medicine coffee, including wolfberry latte, motherwort rose latte, and hawthorn tangerine peel American style. This traditional Chinese medicine health catering experience store opened by the time-honored brand Tongrentang launched coffee with Chinese herbal medicine, and it suddenly became a check-in point for Internet celebrities.

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The secret of Tong Ren Tang’s coffee shop

The secret of Tong Ren Tang’s coffee shop lies in the word “medicine”, starting from “Zhima Health” (Tong Ren Tang Health Medicine) The naming of Tong Ren Tang’s new retail format brand, established in July 2019, also shows that the coffee and drinks launched by Tong Ren Tang still emphasize the “traditional Chinese medicine”.

For example, rhodiola coconut cocoa, beauty licorice red pomelo tea, hawthorn tangerine peel American style, as well as new herbal latte, Luo Han Guo American style 2.0, etc., priced at 23 yuan to 38 yuan. According to CCTV Finance, popular products such as wolfberry latte, motherwort rose latte, hawthorn and tangerine peel American style sell thousands of cups every day.

Unlike other coffee shops, Zhima Health also launches a series of "healthy soups" that are several times more expensive than drinks, such as purple sweet potato bird's nest for 138 yuan per person, avocado bird's nest for 328 yuan, and more. There is sea cucumber, brown rice and millet porridge priced at 188 yuan. You need to make a reservation three days in advance for dine-in. The cheapest one, stewed duck with poria, tangerine peel and barley, costs 48 yuan per person.