What industry does FMCG belong to?

Question 1: What is FMCG industry? Fast-moving consumer goods refer to consumer goods with short service life and fast consumption speed. FMCG industry is mainly divided into four sub-sectors:

1. Personal care products industry, including oral care products, hair care products, personal cleaning products, cosmetics, paper towels, footwear care products and shaving products. 2. Home care products industry, including fabric cleaning products mainly made of laundry soap and synthetic detergent, and home cleaning products mainly made of tableware detergent, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent. 3. Brand packaged food and beverage industry, including health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water and brand-name rice candy. Fourth, the tobacco and alcohol industry.

Question 2: What FMCG products are defined as including packaged food, personal hygiene products, tobacco, alcohol and beverages? They are called fast because they are first of all daily necessities, and they rely on consumers' high frequency and repeated use and consumption to realize profits and value through large-scale market volume. Typical fast-moving consumer goods include daily necessities, food and beverage, tobacco and so on. OTC drugs can also be classified as OTC drugs.

Unique attributes:

① Short product turnover cycle; ② Short and wide market access; (3) The market is lively, outdoor billboards are set up in areas with large traffic and high grades to promote product images, and stores carry out live demonstrations, promotions, discounted sales and other activities; ④ Generally, it is a branch or agency sales organization, and a warehouse is set up within the jurisdiction of the branch; ⑤ The focus of after-sales service is mainly reflected in quick feedback and effective handling of customer complaints. Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process. Fast-moving consumer goods are impulse purchases. They will make an impromptu purchase decision and are insensitive to the suggestions of many people around them. They depend on personal preference, and similar products do not need to be compared. Product appearance/packaging, advertising and promotion, price and point of sale play an important role in sales. Therefore, FMCG has three basic characteristics, namely: ① convenience: consumers can habitually buy nearby; 2 visual products: consumers are easily influenced by the store atmosphere when buying; (3) Low brand loyalty: it is easy for consumers to switch between different brands in similar products; These characteristics determine that consumers' buying habits of FMCG are simple, fast, impulsive and emotional. FMCG is very active in the commercial field, including the industrial field. First of all, we should understand this problem conceptually. The earliest fast-moving consumer goods did not start with food, but with toiletries. However, in the layout of stores, more and more of these goods are sold together. Under such conditions, the concept of fast-moving consumer goods has been extended to food. Up to now, people in China regard food and cosmetics as fast-moving consumer goods. According to our current statistics, the sales of food and cosmetics account for 67%-70% of the total sales of chain stores in Shanghai. They spend money in supermarkets, supermarkets, convenience stores and some major chain stores. What will happen to these chain stores in the future may be a problem that everyone should pay close attention to.

Classification of fast-moving consumer goods:

1. Personal care products industry, including oral care products, hair care products, personal cleaning products, cosmetics, paper towels, footwear care products and shaving products. 2. Home care products industry, including fabric cleaning products mainly made of laundry soap and synthetic detergent, and home cleaning products mainly made of tableware detergent, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent. 3. Brand packaged food and beverage industry, including health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water and brand-name rice candy. Fourth, the tobacco and alcohol industry.

Question 3: FMCG industry FMCG industry is mainly divided into four sub-industries: first, personal care products industry, which consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, condoms, footwear care products and shaving products; Secondly, it is the home care product industry, including fabric cleaning products mainly based on laundry soap and synthetic detergent, as well as household cleaning products mainly based on tableware detergent, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent. Third, it is the brand packaged food and beverage industry, which consists of healthy drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water and brand rice flour candy; Fourthly, it is an article that can be quickly digested in the tobacco and alcohol industry.

Question 4: What are the advantages of FMCG industry? According to the research of Greenland USA, the advantages of FMCG industry are mainly divided into four points:

1. Mature industry, extensive consumer groups and huge market potential;

2. The demand is strong. The per capita disposable paper consumption in the United States is 22.5 kg, which is 1.24 times that of China.

3. Low threshold, low cost, fast capital recovery and high relative profit;

4. The products are diversified, updated quickly, used frequently and closer to life.

Question 5: What is FMCG industry? Overview of fast-moving consumer goods industry Fast-moving consumer goods are products with fierce competition in our current market, such as liquor, milk, wine, edible oil, cigarettes, instant noodles, beverages, packaged water and biscuits. For many people, compared with durable consumer goods, real estate and medical care market products, fast-moving consumer goods are a unique and relatively complete and distinctive field, and their marketing, channels, advertising and public relations all show different characteristics. It is not only the sum of a product, but also the sum of marketing and communication methods. FastMovingConsumerGoods is the acronym of FastmovingConsumer Goods, which refers to those consumer goods with short service life and fast consumption speed. A new name is PMCG, which pays more attention to the influence of packaging, brand and popularity on this category. The most understandable definitions include packaged food, personal hygiene products, tobacco, alcohol and beverages. They are called "fast" because they are first and foremost daily necessities. They rely on frequent and repeated use and consumption by consumers, and realize profits and values through large-scale market volume. FMCG has its unique attributes: ① short product turnover cycle; ② Short and wide market access; (3) The market is lively, outdoor billboards are set up in areas with large traffic and high grades to promote product images, and stores carry out live demonstrations, promotions, discounted sales and other activities; ④ Generally, it is a branch or agency sales organization, and a warehouse is set up within the jurisdiction of the branch; ⑤ The focus of after-sales service is mainly reflected in quick feedback and effective handling of customer complaints. Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process. Fast-moving consumer goods are impulse purchases. They will make an impromptu purchase decision and are insensitive to the suggestions of many people around them. They depend on personal preference, and similar products do not need to be compared. Product appearance/packaging, advertising and promotion, price and point of sale play an important role in sales. Therefore, FMCG has three basic characteristics, namely: ① convenience: consumers can habitually buy visual products nearby; Consumers are easily influenced by the store atmosphere when buying; ③ Low brand loyalty: It is easy for consumers to switch different brands among similar products. These characteristics determine that consumers' buying habits of FMCG are simple, fast, impulsive and emotional. ● The market potential is huge and the competition is fierce. In China, the fast-moving consumer goods market has great development potential. This kind of product industry has low entry threshold, low cost and quick capital recovery, so the products on the market, such as crucian carp crossing the river, each occupy a certain market share. ● Product concept and brand promotion have become an inevitable trend. Brand awareness is a very important factor in sales. For durable consumer goods, consumers are not sensitive to fast-moving consumer goods, and the products are highly replaceable. The quality of products is easily felt and judged by sellers, which has a decisive influence on consumers' second purchase behavior and loyalty. For example, when buying shampoo, consumers often buy and use different products and brands at the same time, becoming more and more fond of the new and tired of the old, and becoming more and more elusive in details. Unlike IT or electronic products, FMCG can constantly upgrade to new technologies, add new functions and provide real changes. In terms of products, they often lack the necessary product changes. Therefore, the endurance of a brand is actually manifested in the constant introduction of new ideas. In a word, FMCG is the beginning of modern marketing theory and a classic chapter of marketing management and communication. Summarize the industry with a formula, namely

Question 6: What is FMCG and its definition, characteristics and industry standard classification? Fast-moving consumer goods is an international name, which is used all over the world, and a small part of it is called PMCG (packaged mass consumer goods). As the name implies, products are packaged into independent small units for sale, and more attention is paid to the influence of packaging, branding and popularization on this category. The most understandable definitions include packaged food, personal hygiene products, tobacco, alcohol and beverages. They are called fast because they are first of all daily necessities, and they rely on consumers' high frequency and repeated use and consumption to realize profits and value through large-scale market volume. Typical fast-moving consumer goods include daily necessities, food and beverage, tobacco and so on. OTC drugs can usually fall into this category. In addition, with the industry segmentation, small household appliances and consumer electronic products in durable consumer goods are automatically classified as fast-moving consumer goods. Some people say that mobile phones have actually become fast-moving consumer goods. These two types of enterprises have recruited a large number of people from the traditional FMCG industry for promotion, and their market operation mode is basically the same as that of FMCG. Second, the characteristics of fast-moving consumer goods Fast-moving consumer goods = basic industry principles+more detailed attention+innovative product concepts+necessary advertising investment+long-term brand maintenance Fast-moving consumer goods have three basic characteristics, namely: ① convenience: consumers can habitually buy visual products nearby; Consumers are easily influenced by the store atmosphere when buying; ③ Low brand loyalty: It is easy for consumers to switch different brands among similar products. These characteristics determine that consumers' buying habits of FMCG are simple and simple. Brand awareness is a very important factor in sales. For durable consumer goods, consumers are not sensitive to fast-moving consumer goods, and the products are highly replaceable. The quality of products is easily felt and judged by sellers, which has a decisive influence on consumers' second purchase behavior and loyalty. For example, when buying shampoo, consumers often buy and use different products and brands at the same time, becoming more and more fond of the new and tired of the old, and becoming more and more elusive in details. Unlike IT or electronic products, FMCG can constantly upgrade to new technologies, add new functions and provide real changes. In terms of products, they often lack the necessary product changes. Therefore, the endurance of a brand is actually manifested in the constant introduction of new ideas. In a word, FMCG is the beginning of modern marketing theory and a classic chapter of marketing management and communication. Summarize this industry with a formula, namely: fast-moving consumer goods = basic industry principles+more attention to details+innovative product concepts+necessary advertising investment+long-term brand maintenance. The standard classification of FMCG industry International industry classification divides FMCG industry into FMCG manufacturing industry and channel industry, among which FMCG manufacturing industry is divided into four sub-industries, so FMCG industry is composed of five sub-industries: ① Personal care products industry. It consists of cosmetics, oral care products, hair care products, personal cleaning products, paper towels, shoe care products and shaving products. ② Home care products industry. It consists of fabric cleaning products mainly made of laundry soap and synthetic detergent, and household cleaning agents mainly made of tableware cleaning agent, floor cleaning agent, toilet cleaning agent, air freshener, insecticide, mosquito repellent and polishing agent. ③ Brand packaging food and beverage industry. It consists of food, drinks, healthy drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water and brand rice flour candy. ④ Tobacco and alcohol industry. It consists of cigarettes, Chinese wine, liquor products, wine, foreign wine and so on. (5) access to the industry. It consists of modern retail industry, traditional retail industry, wholesalers, distributors, agents and fast food chain stores. Four. Typical FMCG enterprises ① Personal care products: Procter & Gamble, Johnson & Johnson, Unilever, L 'Oreal, Henkel, Avon, Amway, Bao Si Group, Langzi, etc. ② Home care products. Nais, Libai, Blue Moon and other three brands package food and beverage. Nestle, Coca Cola, Pepsi Cola, Kraft, Danone, Mars, Wahaha, Guangming, Mengniu, Yili, Huiyuan Juice, Master Kong, Uni-President, Yashili, Guanshengyuan, etc. Retail: Wal-Mart, C4, Trust-Mart, CR Vanguard, etc. Wholesale: distributors and agents of fast-moving consumer goods and other products. 》》；

Question 7: What is the development of FMCG industry? FMCG industry has the characteristics of high consumption frequency, short use time, wide consumer groups, high demand for convenience, diverse and complex sales channels, and coexistence of traditional formats and emerging formats. And the concentration of the industry is gradually rising, and the competition is more difficult. Fast-moving consumer goods are impulse purchases. They will make an impromptu purchase decision and are insensitive to the suggestions of many people around them. They depend on personal preference, and similar products do not need to be compared. Product appearance/packaging, advertising and promotion, price and point of sale play an important role in sales. The main factors affecting the success of the competition are: 1. Close to consumers through a distribution network with high coverage and multi-channel coexistence to achieve high distribution rate; 2. Reasonable distribution mode and effective channel control and management; 3. Strong marketing function-oriented marketing organization to realize effective coordination between marketing and sales; 4. The promotion of brand awareness and marketing efficiency and the correct market expansion strategy. Development of Domestic FMCG Market With the integration of the world economy and the further development of China's economy, more and more foreign FMCG companies have entered China, while domestic manufacturers are gradually rising, and the market competition is becoming increasingly fierce. This kind of competition is not only reflected in the intensive publicity activities for end consumers, but also in the competition for access channels. The investment of foreign brands in China has gradually increased, and the living space of domestic brands has been squeezed. The share of modern channels is increasing, while traditional channels are shrinking. Manufacturers are more competitive with cities, and at the same time, they are constantly extending to towns and villages. Retailers have increased their own brands, although their share is still small. Consumers have more choices and less loyalty to brands/retail stores. Consumers are increasingly influenced by the activities of retail terminal market. Manufacturers and retailers have begun to pay attention to investment in consumer research.

Question 8: What industry is FMCG? Please be more specific. FMCG refers to products that are consumed rapidly, such as food, beverage, alcohol, tobacco, personal care products and home care products. In short, what you can buy in the supermarket is basically the category of fast-moving consumer goods.

Aisaiou FMCG GPS

Question 9: What are the fast-moving consumer goods? 1 personal care products;

2 food and drink;

3. Health products;

4 alcohol and tobacco;

5. over-the-counter drugs (OTC).

Question 10: What is FMCG industry? Consumer goods are short for fast-moving consumer goods.

The so-called fast-moving consumer goods refer to daily necessities that are easily accepted by consumers, can be consumed in a short time and may be purchased repeatedly after purchase.

Fast-moving consumer goods industry is a very active industry category in today's society. The earliest concept of FMCG did not start from food, but from washing products, cosmetics and personal care products. However, due to the layout of the store, this commodity began to be sold together more and more. Under such conditions, the concept of fast-moving consumer goods has gradually expanded to food, condiments, beverages, alcohol, paper products, health care products and even OTC drugs.

2. What are the characteristics of FMCG?

Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process.

1, FMCG can be consumed in a short time and may be purchased repeatedly.

2. FMCG is a product purchased on impulse, and the impromptu purchase decision is dominant, and it is insensitive to the suggestions of many people around it. Purchase often depends on personal preference, and similar products are rarely compared repeatedly.

3. Product appearance packaging, advertising, price level, point-of-sale layout and product display play an important role in sales.

4. The brand value of products is a very important factor in sales. Consumers are highly sensitive to the brands of fast-moving consumer goods. The brand awareness and reputation of products directly affect consumers' awareness and loyalty to the brand, thus affecting consumers' buying behavior and product market share.

5. Product quality is easy to be directly felt and judged by sellers, which has a decisive influence on consumers' second purchase behavior and loyalty.

6. Compared with durable consumer goods such as clothing, toys, furniture, kitchen utensils, gas appliance, household appliances, automobiles, communication products, IT products and real estate, FMCG has the characteristics of lower absolute price.

3. What are the characteristics of FMCG industry?

Domestic fast-moving consumer goods are products with high consumption frequency, with short use time, wide consumer groups, high requirements for consumption convenience, diverse and complex sales channels, and coexistence of traditional formats and emerging formats. And the concentration of the industry is gradually rising, and the competition is more difficult.