Tesla film color advertising language

A little dry goods a day, here is the car, a self-media platform focusing on auto supplies.

In recent dry goods, are you talking about Tesla Model? 3, I feel that there are endless topics about Che Jun and this model (manual dog head)! For this model sold to Fit in China, Che Jun really admires people's good product design and marketing. However, I believe all the models that have been purchased and will be purchased. 3 car owners will encounter such a tangled problem: do you want other color models besides black cars? All three have to increase the price by 8000 yuan! In the face of the color-changing film with diverse colors and high cost performance in the aftermarket, the owner is facing the soul problem. Is it cost-effective to increase the price by choosing the original color or pasting the color film?

Judging from the price and the service life of vehicles, it will undoubtedly be more cost-effective to paste color films. Good quality color-changing film, the current price is generally around 4000 yuan, and the brand warranty is 3-5 years. The original color is increased by 8000 yuan, and the color change film can be posted twice after sale. If you plan to drive for ten or twenty years, maybe the original paint looks more cost-effective. But for most car owners, the car will enter the replacement period for various reasons after driving for five years. Under this premise, isn't color film a more fragrant choice?

Perhaps even Tesla himself thinks that it is more cost-effective to stick a color-changing film than to increase the price and choose the original color. In August, 2020, Tesla took the lead in launching color-changing car clothing products in delivery centers in Beijing, Shanghai, Guangzhou, Shenzhen and Suzhou, which can provide official color-changing services for new cars. As for the difference between Tesla's official color-changing film and post-installed color-changing film? Honestly, it's not big! After all, Tesla only makes cars, not color-changing films. As long as you choose a strong brand in the after-sales market and the products have passed the test of market time, you don't have to worry about quality problems.

Finally, there is a bold guess. Perhaps the future automobile products will no longer have the concept of original paint, but automobile factories will produce "blank" bodies. After arriving at the 4S store or delivery center, you can choose colors or customize patterns according to the owner's preferences to create products that meet the owner's individual needs. After all, color-changing film has a good advantage over car paint in terms of production cost, maintenance cost and after-sales cost. Imagine that in the future, scraping cars is not to touch up paint, but to tear and paste the color-changing film. Isn't it beautiful?

If you want to know anything about car accessories, you can comment and talk about Che Jun in private!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.