Graduation thesis! Urgent! !

[Abstract] Faced with the dilemma of cultural innovation of small and medium-sized enterprises in China, we should start with the core, key and external performance of corporate cultural innovation to help small and medium-sized enterprises get rid of the dilemma of cultural innovation and realize the sustained, rapid and healthy development of enterprises.

[Keywords:] Coping with the plight of corporate culture innovation

Since the reform and opening up, China's small and medium-sized enterprises have sprung up like mushrooms after rain, injecting new vitality into economic development and playing an important role in optimizing resource allocation, improving economic efficiency, maintaining the balance between supply and demand, expanding employment and stabilizing society. Become the most dynamic and vital economic growth point in the national economy. However, in recent years, with the development of economy, the development of small and medium-sized enterprises is in trouble, which is highlighted by the "short life" of enterprises. According to the interview, investigation and research in Science Investment, the average life span of small and medium-sized enterprises in China is generally between 3 and 4 years. Every year, nearly 1 10,000 enterprises close down in China, and some once all-powerful enterprises are like a flash in the pan and become a thing of the past. "Short-lived" is almost the nature of small and medium-sized enterprises in China. Why does this often happen?

First, the plight of cultural innovation of SMEs

The success or failure of an enterprise can be attributed to both internal and external factors. Exterior refers to social environment and government environment; Inside, it refers to the enterprise's product research and development, enterprise personnel, finance, organization and management capabilities and marketing. Among them, the role of corporate culture can not be underestimated. Yu Guangyuan, a famous economist, once said: "The prosperity of a country depends on the economy, the prosperity of the economy depends on enterprises, and the development of enterprises depends on corporate culture." The core competitiveness of small and medium-sized enterprises comes from corporate culture. Promoting corporate culture innovation is an inexhaustible motive force for small and medium-sized enterprises to achieve rapid and sustainable development. In this regard, SMEs in China have many misunderstandings and face many difficulties:

1. The understanding of corporate culture is narrow and simple.

Quite a few small and medium-sized enterprises think that corporate culture is to organize film reviews and book reviews; Set up reading room and culture room; Organize sightseeing, tourism, literature, sports and other competitions, so they set up dance halls, bands and teams one after another, and set the number of activities per month as a hard target to complete the construction of corporate culture. For a large number of small and medium-sized enterprises, corporate culture is a vase, an ornament, and at best it is just icing on the cake. Corporate culture innovation is considered to be an extremely distant thing. We have not deeply explored the close relationship between corporate culture and corporate management, market competition, etc. Without paying attention to the important role of corporate culture in enhancing employee cohesion, retaining talents, achieving corporate goals, enhancing corporate competitiveness and achieving sustainable development. This corporate culture has therefore become an ornament of the enterprise, and there is no innovation at all.

2. Corporate culture innovation pays attention to form and ignores content.

Corporate culture is a unique value system formed by instilling the basic values of enterprises in the process of starting and developing into all employees through education and integration. It is a series of norms and behaviors that affect the strategy of enterprises to adapt to the market and deal with internal contradictions and conflicts. Corporate culture innovation is the change of these norms and behaviors, and it is the adjustment of enterprises' own norms and behaviors according to the changes of internal and external environment, so as to adapt to the changing market and maintain strong vitality and competitiveness. Many small and medium-sized enterprises believe that corporate culture innovation is the renewal of corporate image. Therefore, we spent tens of thousands and hundreds of thousands of yuan to ask advertising companies to design logos, packaging, uniforms and advertising words, and posted various slogans on the walls from corridors, offices to production workshops, such as "unity and truth-seeking, hard work and dedication". As for whether these can truly reflect the value orientation, business philosophy, behavior and management style of this enterprise, and whether they can really play a strong cohesive force and centripetal force among all employees.

3. equate enterprise culture with enterprise spirit, and decouple enterprise culture from enterprise management

Many small and medium-sized entrepreneurs believe that the construction of enterprise culture is to shape enterprise spirit, which has little to do with enterprise management. In order to shape their corporate culture image, they summed up a set of business philosophy or entrepreneurial spirit without considering the actual operation of the enterprise. Although it may have a temporary packaging effect on the enterprise, it is just empty talk and has no practical effect on the enterprise itself. Because small and medium-sized enterprises belong to substantive organizations, they should be evaluated according to their production and operation conditions and certain achievements. The role and influence of corporate culture on internal cohesion, production efficiency and development of enterprises do not play a role alone, but penetrate into the management system, incentive mechanism and business strategy of enterprises and play a role together. Therefore, the business philosophy and values of enterprises run through all links and processes of enterprise management, rather than being independent of them.

4. Corporate culture is generalized and lacks individuality.

Corporate culture is a unique cultural management mode determined by comprehensively considering the development stage, development goal, business strategy and internal and external environment of the enterprise under a certain cultural background, which is closely related to different national systems, different national characteristics, different economic environment and other factors. Because private enterprises have different specific starting points, different development history, different management concepts and different personnel structures, their strategies to deal with the environment and ways to deal with internal conflicts will have their own characteristics, and they cannot be exactly the same. However, many small and medium-sized enterprises ignore the characteristics of their own enterprises, directly introduce the management form of western corporate culture, copy others' models, seriously lack distinctive personality characteristics and unique styles, and cannot reflect their own corporate philosophy and entrepreneurial spirit. Many enterprises are similar in the mode and content of cultural innovation, and cultural innovation has become a generalized and standardized mode.

Second, the countermeasure analysis

Facing the increasingly deepening and fierce domestic and international market competition environment, small and medium-sized enterprises must realize the innovation of corporate culture if they want to get rid of the predicament, improve their competitiveness and realize the sustainable development of enterprises. They must realize that innovation is the soul of corporate culture construction and the key to continuously improve the competitiveness of enterprises. They must gradually and deeply implement innovation in all levels of enterprise culture construction and the practice of enterprise management, so that enterprise culture innovation can be transformed from a cultural concept into a new type of management that plays a decisive role in improving enterprise competitiveness. This needs to start with the core, key and external embodiment of corporate culture innovation:

1. Establish enterprise core values reflecting the characteristics of the times-the core of enterprise culture innovation.

Enterprise values are the values recognized by most people in the enterprise and the same value orientation formed by employees in long-term practice. It determines the characteristics of enterprises, provides spiritual support for enterprises, and is the foundation, core and essence of corporate culture. Because it is precipitated and summarized in the long-term business activities of enterprises, in this sense, other elements of corporate culture, such as management system, organizational structure, corporate behavior, corporate image and so on. , all from corporate values, their fundamental role is to maintain, spread and strengthen corporate values. Therefore, in the process of cultural innovation of SMEs, the re-establishment of values is the core content.

For the culture of small and medium-sized enterprises, we should make specific design orientation according to the characteristics of their own enterprises, and strive to gain competitive advantage with distinctive and personalized enterprise values, so that it not only embodies the background and spirit of reform and opening up, but also embodies the innovative and developing spirit of the times such as competition concept, information concept and efficiency concept. At the same time, through corporate culture activities, employees' personal values and corporate values are unified, and these values are always maintained and strengthened, and employees are encouraged to always reflect these values in the process of achieving corporate goals. Through the change of enterprise's leading values, the development strategy and management strategy of small and medium-sized enterprises can be promoted, so that enterprise cultural innovation can become the source of enterprise innovation and enterprise development, thus forming enterprise cultural competitiveness.

2. Strengthening the reform of enterprise management system is the key to enterprise culture innovation.

The reform of enterprise management system is the key to enterprise culture innovation and enterprise development. This kind of institutional change is to reform the old enterprise system and management form and establish a new enterprise system and management form. Because the enterprise system is the internal binding force of enterprise culture and the concrete norm of enterprise culture construction. At present, the system reform of small and medium-sized enterprises is to establish a scientific modern enterprise management system, including property rights system, financial system, labor and personnel system, management system and so on. By strengthening the system to restrain employees, the behavior concept advocated by enterprises will be transformed into values and codes of conduct, so as to standardize employees' words and deeds, which will be strengthened in practice and realize the consistency between spiritual concept and words and deeds. Moreover, when small and medium-sized enterprises operate according to the newly established management system, it will inevitably lead to changes in the internal objective conditions of enterprises, thus breaking old, traditional and rigid values and forming new ones. Therefore, the reform of enterprise management system plays an important role in promoting the innovation of enterprise values.

3. Remolding corporate image-the external expression of corporate culture innovation

Corporate image is the comprehensive embodiment of the internal quality and external performance of the enterprise, and it is the overall impression of stakeholders at all levels of the enterprise. It has strong cohesion and social diffusion, and it is the concrete expression of corporate culture. Economic globalization makes the competition among enterprises more intense. More and more enterprises produce and sell the same product, and the differences in product performance, technology and price are getting smaller and smaller. Consumers have more and more choices, and the last choice is often the corporate image. Therefore, image strategy is particularly important for small and medium-sized enterprises to stand out. To shape the corporate image, we must infiltrate the enterprise spirit, moral concept, value orientation and business philosophy into daily product quality, service commitment, service quality, business management and code of conduct, and realize the dynamic and organic combination of material production and cultural production. While discussing corporate culture innovation in a deeper level, it also shows the achievements of corporate culture innovation.

References:

[1] Zhang Zhaolong: Research on corporate culture innovation based on sustainable development. Contemporary Economy, No.2, 2007

[2] Chen: On the innovation of corporate culture in China in the era of knowledge economy. Modern Management Science, No.3, 2006