What is enterprise VI?

Corporate VI means corporate image.

corporate VI is the most important channel for customers to accept corporate culture. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, and spread them directly at the widest level with extremely rich and diverse application forms.

enterprise VI needs scientific design and favorable visual recognition, which is a quick and convenient way to spread the business philosophy, establish the enterprise popularity and shape the enterprise image.

Extended information:

Basic elements of corporate VI

1. Corporate name

Corporate name is closely related to corporate image, which is a prerequisite for CIS design, and it uses words to express identification elements. The determination of enterprise name must reflect the management idea of the enterprise and embody the enterprise concept; It should be unique, loud and easy to read, and pay attention to homophonic meaning to avoid causing bad ideals.

2. Corporate logo

Corporate logo is the symbol and identification symbol of a specific enterprise and the core foundation of CIS design system. Enterprise logo is to convey the idea, content, product characteristics and other information of the enterprise through concise modeling and vivid image.

3. The standard word

can be determined by the full name or abbreviation of the enterprise according to the different usage. The font design requires that the font shape is correct, beautiful and easy to read, and the line thickness and stroke structure of the font should be as clear, simplified and decorative as possible.

4. Mascot

The corporate mascot evokes the public's attention and goodwill with lovely people or personified images.

Reference: Baidu Encyclopedia-Enterprise VI