What is the reason why men like to watch live beauty?

In order to express their love for the female anchor or get a response from the female anchor, some male viewers will give gifts in the live broadcast room and even spend their hard-earned money. What is the psychology of these male audiences? First, the sense of existence: everyone has a need for a sense of existence, that is, they hope to be recognized and valued by others. In real life, many men may feel insignificant and lack self-confidence and self-esteem because of the pressure or disappointment in work, family and social life. In the live broadcast room, by rewarding the female anchor, you can get the attention and praise of the female anchor and other viewers to satisfy your sense of existence. Especially when female anchors say their screen names or express their gratitude or goodwill, they will feel very happy and satisfied. Second, vanity: vanity refers to excessive pursuit of external honor and status to show one's sense of superiority. Some male viewers may have a strong vanity, or be influenced by social environment, and think that money and material are the standards to measure a person's value and ability. Therefore, they will generously reward female anchors in the live broadcast room, show off their wealth and strength, and create an illusion of success and wealth for themselves and others. They will also enjoy the pleasure of being praised as "big brother", "local tyrant" and "rich" by female anchors and other audiences. Third, emotional sustenance: emotional sustenance refers to projecting one's inner lack or desire on an object to obtain psychological comfort and satisfaction. Some male viewers may lack love or intimacy in real life because of single, lovelorn, unhappy marriage and other reasons. In the live broadcast room, they will have a good impression or admiration for a female anchor and think that she is their ideal goddess or girlfriend. Therefore, they will express their feelings by rewarding the female anchor or expecting a response or approach from the female anchor. They also regard female anchors as emotional sustenance. Entertainment: Entertainment refers to some interesting or meaningful activities to relax or kill time. Some male viewers themselves may like watching live broadcast, thinking it is a good way of entertainment. They will appreciate the talent, wit and beauty of female anchors in the live broadcast room, interact and chat with female anchors or other audiences, participate in various games, activities and quiz competitions, and feel the atmosphere and fun in the live broadcast room. Therefore, they will reward the female anchor for supporting her live broadcast, or increase their sense of participation and fun, or get some rewards or benefits. They will also regard rewarding as a kind of consumption behavior, just like buying other goods or services at ordinary times, as long as they are happy. V. Emotional catharsis: Emotional catharsis refers to some behaviors carried out in order to release one's inner depression or bad emotions. Some male viewers may encounter some difficulties or setbacks in real life, which leads to their depression or anger. In the live broadcast room, they will seek psychological balance or compensation by rewarding female anchors. For example, they may feel that they have been treated unfairly in reality, but they can gain the respect and envy of female anchors and other viewers in the live broadcast room; Or they may feel that they have no sense of accomplishment in reality, but they can experience a sense of control and influence in the live broadcast room; Or they may feel that they have no source of happiness in reality, but they can feel a kind of happiness and satisfaction in the live broadcast room. Rewarding female anchors on the Internet is a complicated double-edged sword phenomenon, which has both advantages and disadvantages. We should treat this behavior rationally, not only to protect our own rights and interests, but also to abide by network rules and laws and regulations, and at the same time to cultivate our own values and emotions, and not to be confused or misled by superficial phenomena.