Decoration company May Day event planning plan

In order to ensure a high starting point, high quality, and high level of activities, it is essential to formulate an activity plan in advance. An activity plan refers to a written plan for a certain activity, and detailed implementation measures for specific actions. , steps, etc. So have you learned about the activity plan? The following is the 2022 May Day activity planning plan for the decoration company that I have compiled for you. It is for reference only. I hope it can help you. Decoration company’s May Day activity planning plan Part 1

With more than a week left before May Day, Changsha’s decoration market has already become “wary”. In the past weekend, Changsha decoration companies represented by Yimi Decoration, Longting Decoration, Tianjian Decoration, etc. carried out vigorous promotional activities with various selling points, starting the "May Day Defense War" in advance in 20xx. The advancement of promotions, the increase in frequency, and the intensity of promotions are also quietly hinting that the competition in Changsha's home decoration market on May Day this year will be even more fierce. For this reason, the reporter chose a representative company - Changsha Yimi Decoration's promotional activities to have a detailed understanding.

Five major preferential measures for one-meter decoration, an unprecedented profit of 6,000 yuan

First gift: pay a deposit of 3,000 yuan in 2022 to offset the project payment, and receive a direct profit of 1,000 yuan

2 Big gift: The board is upgraded from Fuxiang E1 grade to Jinfuxiang E0 grade, worth 2,022 yuan

Triple gift: The wall paint is upgraded from China Resources Huituyi to China Resources Gold Five-in-One, worth 1,500 yuan

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Four gifts: If the project payment exceeds RMB 50,000, you will receive switches and sockets in the whole house, Cima Simon brand, worth RMB 1,000.

Five gifts: Housekeeping will be given as a gift once the project is completed, worth 500 yuan.

Yimi Decoration’s Ten Major Commitments to Ensure Worry-Free Decoration

1. After paying the deposit, the price will be guaranteed throughout the year (20xx), and there will never be any increase in material and labor prices. Price increase.

2. Free room measurement, free floor plans, free budgets, and free construction drawings. No additional design fees will be charged.

3. Accurate budgeting. Without changing the construction technology and construction projects, the settlement project payment is guaranteed to fluctuate within 5% of the budgeted price, and there is no worry about budget overruns.

4. The project will not be subcontracted. The decoration workers will be uniformly deployed by the company. The project will be managed by a project manager. Subcontracting or subcontracting is strictly prohibited to ensure that the project's "construction and design are consistent" and "the quality is consistent with the project." standards” and “the overall effect is consistent with the customer’s wishes”.

5. Materials are purchased centrally by the company and distributed uniformly, and counterfeit and shoddy materials are strictly prohibited. All materials or goods purchased by the company must comply with national environmental protection standards, and there are no worries about potential environmental hazards.

6. Staged payment, the project payment is paid in four steps, and payment is made according to the progress acceptance, allowing the owner to lead the company by the nose, and renovate with confidence - without the worry of "accidentally boarding a pirate ship".

7. Carry out construction in strict accordance with the construction plan signed with the owner to ensure that the construction is consistent with the design and the overall effect is consistent with the customer's wishes.

8. Construction shall be carried out in strict accordance with the "Hunan Decoration Association Interior Decoration Construction Specifications" and acceptance shall be carried out in accordance with the "Hunan Decoration Association Interior Decoration Acceptance Standards". Keep quality in line with standards.

9. Five-year warranty on water and electricity, and the remaining two-year warranty, lifetime maintenance, and no worries about after-sales service.

10. Customers who pay a deposit during the event will enjoy the general manager's attention to the project. The general manager will directly pay attention to the project progress and construction quality, and inspect the construction site no less than once a week.

Judging from the five preferential activities and ten major commitments of Yimi Decoration, the market competition will indeed be more fierce during May Day this year. As for the situation in the second half of the year, no matter whether they are optimistic or pessimistic, most of the industry believes that there will still be variables in the home furnishing market affected by policies.

Decoration company’s May Day activity planning plan Part 2

Promotional theme: Home decoration theme one-day tour

Promotion type: organizing activities

Promotional publicity plan:

1) Advertise in 1/2 or 1/4 page of local newspapers

2) Promote business personnel in key communities and print a batch of promotional leaflets

3) Arrange telemarketing personnel to call customers or community phone lists for early consultation

4) Company internal posters

5) Poster promotion at the construction site (print dozens of posters )

Promotional discount plan:

1) Group purchase of xx brand floor tiles and xx brand floors starting at 40% off

2) Group purchase of xx brand kitchen and xx brand bathroom ware starting at 30% off < /p>

5) Come and receive a 500 yuan home purchase voucher for main materials. On the basis of the maximum discount for group purchases, our home decoration company will let you save another 500 yuan

6) On-site of this event Only registration is required, no deposit is required. After registration, customers only need to come to our company to sign the design agreement before the deadline of our event, and it will take effect. A truly risk-free and perfect home decoration journey

On-site activities:

1) The one-day home decoration tour bus departs at 9:00 am on May 1st. In the morning, we will visit floors, floor tiles, cabinets, and bathroom materials. In the afternoon, we will visit furniture and household products. After 3 pm, we will visit three sets of construction sites and three sets of model rooms. Finally, an on-site lottery and gift giving will be held at the home decoration company site or in a large model room or a hotel

2) There are exquisite gifts and group purchase discounts at each stop

3) The entire process is handled by our company Lunch and drinks are provided, and finally our company delivers each customer to their doorstep. There is no shopping in the whole process. Customers can get exquisite gifts without spending a penny.

Promotion preparation:

Cooperation negotiations with main material suppliers

Contact chartered cars and dining arrangements for home decoration one-day tours

Prepare construction sites and model houses

Interpretation and plans of apartment types in each community< /p>

Plan evaluation:

This plan is to bring together some owners to promote customers’ comprehensive understanding of home improvement products in the form of home improvement tours. Through this home decoration tour, the owners can feel the hardship of purchasing main materials and taking care of the decoration, which will lead to on-site orders and subsequent orders. This event only requires registration and does not require a deposit, which can greatly alleviate the concerns of the owners.

Event description:

1) The shuttle bus departs at the designated location at 9:00 am, and a full tour guide (i.e. detailed rules and discount instructions for home decoration one-day tour) is sent to each customer at the same time.

2) Set up one home decoration tour guide for every 5 customers (can be a designer)

3) Each stop is equivalent to a small venue, and merchants participating in the home decoration tour are required to do Good poster promotion and arrangement of service personnel

4) The stay time at each stop is 40 minutes, and you can go to the designated restaurant for lunch (fast food is enough)

5) Construction site and model room It is necessary to make arrangements, clean up the site, hang up event posters, and provide each customer with extra shoe covers and gloves to prepare for visiting the model rooms. It is best to visit the model rooms in the same community or in separate cars to avoid a one-time crowd. Too many customers will cause congestion in the model room

6) At the last stop, register first (referring to group purchase registration) and then send group purchase coupons and gifts

7) Gifts given on site should be It is a series, including handbags, brochures and gift bags. The value of the gifts is 10-15 yuan.

Activity analysis:

The total investment in this activity is about 3,000 yuan, except for advertising. - 8,000 yuan. The main expenses include car rental, fast food, gifts and venue fees (referring to the last stop hotel activities). If 50 households can be organized to visit, the cost will be about 5,000 yuan.

Including advertising (one issue with 1/4 edition, the cost is 6,000 yuan) and brochure costs, the total investment is about 12,025-15,000 yuan. If more than 20 households can facilitate group purchases, this event will be considered a complete success! Decoration company May Day activity planning plan Part 3

1. "May Day" three-day promotion content:

1. Theme: Warmly celebrate the first anniversary of the establishment of Luoyang City People; Luoyang City The grand opening of Renjia Zhenghe Road flagship store; during the "May Day" Golden Week, with you and me, City Renjia joins hands with you to celebrate the 1st anniversary.

2. Discount: 13% off the project cost (comprehensive management fees are not included in the discount) and enjoy surprise prices for home decoration group purchases every day during the event

3. Gifts: Give away home furnishings if you submit the intention contract during the event Practical gifts (tea sets, bowls, pots, pillow cores). During the event, you will get a big gift when you sign an order (see the gift giving regulations for details)

4. Main materials:

"May Day "During the event, the Urban Home Main Materials Alliance will be displayed, and major brands will launch preferential measures at the same time (see the main material promotion content for details)

5. On May 2, the Peony Hotel Home Decoration Group Buying Meeting (half day) with invitation letter Send gifts, draw prizes on site (provided by some prize material suppliers), sign orders and tie balloons to win lucky gifts. The engineering manager promises on-site to save you from worries.

6. From April 30 to May 8, during the store negotiation meeting (all day long), there will be gifts for everyone who enters the store. Gifts will be given when you pay a deposit, and you will get a big gift when you sign a contract. During the event, customers who sign orders will enjoy gold medals. The project manager will tailor an exclusive construction plan for you, making it more efficient and worry-free.

2. Specific content of the event

1. Home decoration group purchase meeting on May 2 (half day)

※Activity theme:

Reward Peony, customize home decoration, "May Day" will be more joyful

※ Event time:

May 2, 2011, 14:00-20:00 all day long

※ Event location:

Meeting rooms on the third and fifteenth floors of Peony Hotel.

※Activity content:

1. Home decoration group purchase meeting: One-to-one communication with senior designers.

2. Sign orders and tie balloons at the event to win lucky gifts.

3. The main material merchants will display their style and provide corresponding brand “May Day” discounts and promotions.

※Event promotion:

1. During the event, all customers who come to any store in the city with a floor plan for consultation can enjoy VIP treatment and receive an exquisite gift.

2. The Peony Hotel has a special lucky draw session at the event, and all on-site customers have the opportunity to participate in the draw.

3. All customers who sign an intention contract or decoration contract with our company at the event site will have the opportunity to go to the stage to tie balloons and receive lucky gifts.

4. A big gift will be given when you sign an order (see gift giving regulations for details)

2. Store negotiation meeting from May 3rd to May 8th

※ Event theme: Store negotiation meeting

※Event time:

All day from May 3 to May 8, 20xx

※Event location:

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Zhongzhou Store ※Activity content: a. Store negotiation meeting;

※Activity promotion:

1) All customers who enter the store for consultation with floor plans during the event will be You can get a beautiful gift.

2) All customers who sign an intention contract or decoration contract with our company at the event site can enjoy:

1. Free room measurement and budgeting;

2. Visit the model room;

3. Participate in the model room collection activity;

4. Get a practical home gift (tea set, bowl, pot, pillow).

3) Every time you sign a contract, you will get a big gift (see the gift regulations for details)

3. Three major commitments:

1. "Golden Diamond" standard project, Five major links comprehensively guarantee the quality of decoration.

2. Third-level project acceptance, supervision, project managers, and engineering department managers check at all levels. Decoration company’s May Day activity planning plan Part 4

Promotional theme:

Group purchase of home decoration and home furnishing main materials

Promotion type:

Organizing activities

Promotion plan:

1) Advertise in 1/2 or 1/4 page of local newspapers

2) Promote business personnel in key communities, Print the "May 1st Special Group Purchase Special Issue"

3) Arrange telemarketing personnel to inform the customers or community telephone lists that have been consulted in the early stage

4) Internal posters of the company

5) Poster promotion at the construction site (print dozens of posters)

6) Cooperation promotion at the door of each cooperative unit

Promotional discount plan:

< p> Cooperate with multiple main material manufacturers to conduct on-site group purchases. The starting price starts at a minimum of 40% off, and will be reduced by 5 points for every 10 additional people, until the manufacturer vomits blood on the spot!

On-site activities:

1) Product display by major material manufacturers

2) On-site registration for group purchase

Promotion preparation:

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1) Cooperate with main material home furnishing merchants to do group buying together

2) Print the "May 1st House Decoration Group Buying Special Issue", one page for each manufacturer (it is recommended to have a 4-fold version, that is, 8 version)

Program evaluation:

This program is suitable for small and medium-sized cities. When there is no corresponding group buying activity in the local building materials mall or supermarket, the effect of this activity is particularly good. Decoration company’s May Day activity planning plan Part 5

Promotion theme:

Organize preferential activities for wedding room decoration customers, which can be extended to bedroom theme decoration plans

Promotion Type:

Organizing an event

Promotional plan:

1) Do a 1/2 or 1/4 page advertisement in the local newspaper

< p>　2) Cooperate with a local large-scale wedding photo studio chain for publicity

?3) Arrange telemarketing personnel to inform the customers or community phone lists that were consulted in the early stage

4) The company Internal posters

5) Poster promotion at the construction site (print dozens of posters)

Promotional discount plan:

1) Display of wedding room decoration plan

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2) Pay a deposit on site, get 15% off decoration, and get a free xx fashion wedding photography package (worth 1,480 yuan)

3) Order fashionable home appliances on site with a minimum discount of 40% off

4) On-site lottery, a 3,000 yuan diamond ring will be awarded immediately to the happiest couple on the spot (limited to 2 people), and a famous wedding host will host the wedding event for free (limited to 2 people)

On-site activities:

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1) Invite a well-known local wedding hosting agency to host the event on site

2) Hold a couple's cooperative games on-site to get small household appliances and gifts

3) "Beautiful Moments" of love Vow event (the couple swears their love vows in front of a special background cloth, and the photos are taken by a photography agency, framed in a giant photo frame and given to the couple)

Promotion preparation:

　1 ) Cooperate with xx wedding photography agency and wedding planning agency

2) Wedding room and bedroom design plan display

3) Cooperation with home appliance manufacturers

Plan evaluation :

This plan is specifically aimed at wedding rooms, which is a good publicity for cultivating the company's advantages.

Promotion and publicity with wedding room theme, Decoration Company’s May Day Event Planning Plan Part 6

1. Activity Theme

Celebrity gathering meeting to save money to the end

Starscream Ceramics 5.1 National Linkage Promotion

2. Purpose of the Activity

☆Enhance brand awareness through promotions

☆Comprehensive expansion of channels through promotional activities offensive to achieve sales targets.

☆ Improve dealers’ retail performance, deal with overstocked inventory, slow-selling products, and optimize inventory structure.

3. Event location

Nationwide flagship stores, specialty stores, and specialty areas

Including the simultaneous expansion of the distribution network, with the main focus being the secondary market.

IV. Event Time

April 10 to May 8 (the first weekend after May 1)

The publicity launch takes a long time and is conducive to Multi-level three-dimensional communication and word-of-mouth marketing have a long cycle.

5. Activity content

1. 70% off the entire site, super savings on fixed price

Selected tiles, small floor tiles and polished tiles for sale Special sale; all other products are 40% off. (Determined based on dealer inventory and local market)

2. Warm package, saving worry and money

Kitchen (20 square meters with wall and floor integrated) + bathroom (20 square meters with wall and floor integrated) =2880 yuan. (For model matching, 3 models are recommended, including stock products, products with small color numbers or products that are not popular)

3. You can save more by dating celebrities!

During the event, all The top 10 owners with red letters in their names or who pay deposits on the day of the event will have the opportunity to participate in the lottery. The lottery gifts are 1% and 5% of the total payment. Decoration Company May Day Event Planning Plan Part 7

Chapter 1 Activities Background

Regarding the 20xx Labor Day promotion activities, we will seize the traditional holiday atmosphere to create a promotional and profit-sharing atmosphere and increase terminal sales in the Northeast District. Increase private office sales, market visibility, and brand reputation.

Chapter 2 Activity Theme

Activity Theme

In line with gold medal quality, on the occasion of Labor Day, we would like to express our gratitude to consumers. Purchase furniture with discounts More discounts!!! Special discount furniture sets are given away!!

During the 20xx new product launch event, you will be constantly surprised and happy to buy furniture. Come and get a big gift, Labor Day promotion special event

Chapter 3 Activity Time

20xx.5.1----20xx.5.15

Chapter 4 Terminal Activity Content

4.1 In-store activities

4.1.1 Colorful Labor Day gifts!

Mainly focused on buy-and-give promotions, including free gifts, which are stocked by specialty stores. ——Distributed in the form of lottery.

Umbrellas and ashtrays. Wait (purchase from offices and companies that exceed the standard)

4.1.2 New Year and new atmosphere, surprise and joy for the whole family!

Buy at the bottom and get a shocking (5.2%) discount on the entire sale. Each store can decide the discount by itself - you can choose the special package combination!!!

4.1.3 Good luck on May Day, try your luck and win the big prize!

Each store can Organize different lottery formats for lottery draws. Customized gifts.

4.2 Off-store activities

4.2.1 May Day business road show

Notes:

1. Stage atmosphere. (including stage The background screen highlights the theme of the event! The rainbow door enhances the festive atmosphere of the New Year, etc.)

2. Preparation. (Including promotional vehicles; posting performance posters in prominent locations in shopping malls; distribution of leaflets, etc.)

3. On-site control. (Including orderly distribution of gifts...)

4. Build game activity points: build a warm family world and a strong corporate culture. Exciting

4.2.2 During the event, rainbow doors, banners, giant inkjet paintings, etc. can be customized in advance.

4.2.3 Performance content, game content, and lottery content. Communicate beforehand.

Chapter 5 Implementation Rules

5.1 Preparation of promotional materials

5.1.1 Types of promotional materials

Pop poster theme version popkt board Hanging Flag Paper Cup Balloon Promotional Brochure Production, 3000-5000 pieces.

(2) 2015 New Year calendar, charged at company cost of 8.5 yuan per set

(3) 50 paper cups. Decoration company May Day activity planning plan Part 8

1. Activity background

"May Day Golden Week" has always been an important sales season for various businesses, especially in the summer for refrigerators, air conditioners, etc. Home appliances, which are in high demand, are also a hot spot in the property market. In order to seize the May Day sales opportunity, it is recommended to cooperate with the city's larger home appliance dealers with strong comprehensive strength to jointly carry out May Day promotion activities. Integrate the two main fashion resources of home appliances and real estate to promote the market awareness of both parties' products and promote the sales of both parties' products with a rich product range, greater advertising appeal, and strong on-site promotion power.

At the same time, compared with print advertising, activities can strengthen the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to pay attention to real estate properties. Joint campaigning can not only reduce advertising investment, but also increase citizens' attention to the event, which is a win-win move.

2. Purpose of the event

1. To communicate with consumers at close range and expand the market influence of their respective products;

2. To promote the promotion of Sales of respective products;

3. Activities objects

1. Fixed residents in the activity area.

2. Tourists.

3. Respective target consumer groups.

4. Event Time

April 28th - May 3rd (the time can be adjusted according to the effect of the event and weather)

5. Event Location

The selection criteria are based on areas with a relatively concentrated population and a certain purchasing power.

6. Activity content

1. Song and dance performance

2. Questions and answers with prizes

3. Distribution of leaflets

4. Real estate/product consultation

7. Promotional measures

(1) Real estate promotion

1. Special rooms for multi-story units are on a first-come, first-served basis have to.

2. If you purchase a non-special price room in a multi-story unit during the promotion period, in addition to enjoying the discount of 2,000 or 3,000, you will receive a designated air conditioner or refrigerator as a gift; however, you will no longer enjoy any discounts.

3. In addition to normal discounts, customers who purchase a store during the event will receive a designated air conditioner or refrigerator; however, they will no longer enjoy any monetary discounts.

4. Those who come to the event to answer the questions will receive a gift umbrella.

5. Old customers who have purchased the project can go to the sales department on-site to receive a gift on May Day. The gift is tentatively designated as xxx.

(2) Home appliance promotion

1. There will be an additional discount of a certain amount (undetermined) for purchasing home appliances on the same day.

2. On-site quizzes and small gifts.

8. Activity Process

(One performance each in the morning and afternoon, and two performances in rotation every day)

1. Opening remarks by the host at 9:00< /p>

2. 9:05 program

3. 9:15 real estate project/home appliance product introduction

4. 9:25 program

5. Q&A with prizes at 9:45

6. Program at 10:00

7. Distribution of leaflets and consultation at 10:15

9. On-site layout< /p>

1. 2 display panels, 2.4x1.2 in size, with welded iron frames that can be folded and retracted.

2. One roll-up 3.

3. A pair of speakers includes wireless microphones.

4. 1-2 arches (one provided by each party) and red carpet.

5. 1-2 information desks and 6 chairs.

6. Several promotional leaflets and information kits.

7. 200 gift umbrellas.

8. Several refrigerators and air conditioners (provided by dealers).

9. Home appliance promotional display boards are produced and arranged by dealers.

10. 4 tents (provided by the dealer).

10. Advertising

1. Event text messages: 50,000 messages

2. TV broadcast for 1 week

3. Publicity Single page (produced and published separately)

4. Outdoor billboard (long-term effect)