What is flying pig travel? The significance of Ali's name change to flying pig travel.

Ali Travel was renamed Flying Pig, and the new brand is obviously different from the original brand Ali Travel and where to go. For Ali Travel, the new brand can improve the recognition, but in the replacement period of new and old brands, it is also easy to cause misunderstanding on the part of users. At the same time, building a new brand image means more investment, but for Zhu Fei, the significance of renaming may be greater than imagined.

First of all, the obvious effect is that the "flying pig" is more recognizable. Previously, Ali Travel had different names such as "Ali Travel", "Ali Travel Go" and "Go", which easily caused confusion in brand memory.

Secondly, according to Chris Tung, CMO of Ali Group and Li Shaohua, president of Ali Travel Group, the flying pig brand will focus on the free travel of young people.

I hope my answer can help you, thank you. . .