Jiangxi’s “Forest+” enriches new tourism formats and created 43 provincial forest experience (health) bases in four years

“Jiangxi’s forest coverage rate reaches 63.1%, ranking second in the country. The comprehensive air environment quality is above the national secondary standard, ranking among the top in the country. Forest health and wellness tourism is the core competitiveness of Jiangxi Province. Yang Jing, a second-level inspector of the Jiangxi Provincial Department of Culture and Tourism, said that Jiangxi attaches great importance to the development of forest health tourism and has successfully held the Jiangxi Forest Tourism Festival for two consecutive years. The forest health industry is gradually becoming the key to Jiangxi’s ecological economy. New engine.

Data show that in 2020, Jiangxi Province’s forestry leisure tourism received 199 million people and achieved tourism revenue of 101.69 billion yuan. The forest tourism industry has become a sunrise industry and a green and people-enriching industry in the province, with huge development potential.

According to Luo Qin, a first-level inspector of the Jiangxi Provincial Forestry Bureau, this year’s Forest Tourism Festival has launched the “Into the Forest” short video contest and the “Finding the Most Beautiful Rural Forest Park” photography contest in early June. Efforts will be made to create a number of forest tourism promotion routes to guide the masses into the forest and achieve "zero-distance" contact with Jiangxi's forest beauty.

Yichun City, located in the northwest of Jiangxi Province, is a city surrounded by green mountains and green waters. In 2020, the city’s forest tourism comprehensive revenue was 4.43 billion yuan. The forest tourism industry has become a sunrise industry, green and enriching the people. Industry, the under-forest economy utilizes 6.4227 million acres of forest land, achieving a total under-forest economic output value of 18.833 billion yuan.

In addition, the city follows green development paths such as "industry + forest tourism" and "wellness + forest tourism". Relying on forest tourism resources, it drives the masses to work in scenic spots, open B&Bs, and farmhouses, etc., allowing the masses to With the pockets "bulging", the former "forest cutters" have become "forest protectors", making protecting the ecology deeply rooted in the hearts of the people and becoming conscious.

In recent years, Jiangxi has further enriched elements such as culture, sports, and health care with the goal of serving all-region tourism. Taking "forest + sports" as an example, the forest marathon held in Jiangxi combines the green tranquility of the forest, the vitality and enthusiasm of sports, and the happiness and beauty of health. It connects the entire forest tourism in Jiangxi in the form of a marathon and creates a forest tourism exclusive to Jiangxi. Featured IP. Last year, more than 15,000 runners from all over the country experienced the unique charm of Jiangxi Forest Tourism during the run.

Luo Qin said that in the next step, Jiangxi Province will take forest wellness tourism as the first breakthrough, focusing on promoting the comprehensive integration of hot spring wellness, traditional Chinese medicine wellness, summer wellness, cultural wellness, and sports wellness. Through coordinated development, we strive to make the province's health and wellness tourism industry system basically complete through five years of efforts, and the industry scale continues to expand, becoming a first-class health and wellness tourism destination in the country.