What book does the steak sizzle from?

The subtitle of "write and sell" is: 10 1 writing method. There are really 10 1 ideas in this book. The advantage of reading this book is that you really don't have to read it all. Some of them are great, or you can just read a page or a method at once.

"Don't just sell steaks, but also sell hissing!" This is the famous saying of Wheeler, a famous American salesman. The so-called "sizzling" is an appeal method that makes consumers imagine the delicious degree by using the aroma of fried steak and the sound made when the delicious gravy contacts the hot iron plate. In this book, there are both delicious "steaks" and sizzling sounds, which will definitely make you full and linger.