Meet the title requirements) 1. What are the Internet buzzwords in 2021? What is Happy Planet?

What is the meaning of the "Happy Planet" that has quickly emerged from the entertainment industry?

“What is a happy planet? What is a happy planet?”

Many netizens’ social media screens have been flooded with music like this recently: in the background music of various videos, A young voice kept asking: "What is a happy planet?", and finally a reply came out: "I will take you to study it now", which was very impressive. With its magical and brainwashing lyrics and "paradoxical" flow, this rap evoked the collective memory of young netizens and set off a wave of "Happy Planet" memory craze.

What exactly is "Happy Planet"? How did this person who brainwashed BGM get out of the circle? Let's take a look.

Childhood drama "Happy Planet"

Up to now, the number of Weibo topic entries of #HappyPlanet# has reached 210 million, with more than 93,000 discussions; on Douyin On the Internet, the number of users of the BGM #WhatisHappyPlanet# has already exceeded 100,000, and related video views have exceeded 1.6 billion, and it once topped the Douyin hot list. On many social platforms, you can see the souls of netizens asking: What is a happy planet?

When it comes to Happy Planet, many people’s first reaction must be the childhood drama "Happy Planet". Ding Kaile, Polyhedron, and Old Naughty Boy, these names must be very familiar to those born in the 1990s and 2000s, and the mysterious pure land in the universe "Happy Planet" has also become a childhood yearning place for countless people.

But what many people don’t know is that "Happy Planet" has been released until the fifth part, and the "What is Happy Planet" gag comes from "Happy Planet 5". The name of this song is "What is Happy Planet" and it is sung by Ma Jiaqi, the male protagonist of "Happy Planet 5". The play was broadcast in 2014. Today, seven years later, Ma Jiaqi has become the captain of the popular idol boy group Era Youth League, adding fuel to the popularity of this "meme".

"What is Happy Planet" became a hit and attracted the attention of the entire Internet. Countless people asked frantically: "What is Happy Planet?"

Soon, the crew of "Happy Planet" settled in On the short video platform, Director Zhi Lianjie appeared and told netizens the story behind this divine song.

According to reports, during the filming of "Happy Planet 5" in 2014, director Zhang Huimin discovered that 12-year-old Ma Jiaqi not only loved performing, but also had a high talent for music, so he hired a music teacher to tailor a performance for Ma Jiaqi music and use it in the series. "Happy Planet 5" has 50 episodes. The music teacher and Ma Jiaqi worked together to create 50 original songs, one for each episode, and "What is Happy Planet" is one of them.

Someone jokingly said, "After filming the entire drama, 12-year-old Ma Jiaqi will be able to hold a solo concert."

Multi-channel secondary creation

How popular was "What is Happy Planet" among young people?

Someone from the Douban Wind Measurement Team compiled a summary of artists and Internet celebrities who use the "Happy Planet" meme. So far, statistics have shown that the number of celebrities and Internet celebrities using this meme has reached three digits, and the posts are still being updated.

Open the short video platform, and the song "What is Happy Planet" has become an important material for many short videos. In addition to simply being used as video background music, many people have created secondary creations of the "original song". Some rappers have rearranged the flow of this rap, turning the original, slightly earthy song into a full-on accent; Others have adapted it into rock and roll, singing a completely different flavor; there are also dubbing, sitcoms, dances and other content, and "Happy Planet" is in full bloom.

“Happy Planet” has also attracted the attention of state media. On April 6, CCTV News released the short video "What is China's Highway", in which the footage of China's highway was accompanied by the BGM of "Happy Planet" and received 800,000 likes.

At the same time, the original singer Ma Jiaqi also received a new wave of traffic. There is a huge contrast between the immature image in the original MV and his current idol status, which triggered heated discussions among netizens such as "Will he regret filming "Happy Planet"" and "After Ma Jiaqi came out of isolation, he found that the sky was falling." Previously in Ma Jiaqi's idol group show, "What is Happy Planet" has become one of the hot topics. Ma Jiaqi's shameful reaction to watching his own "black history" was also talked about by netizens.

The reason for the brainwashing of Divine Comedy

The beginning and end of the popularity of "What is Happy Planet" is roughly the same, and another question arises: Why is "What is Happy Planet" so popular that everyone "Never forget"?

From the rhythm to the lyrics, this song naturally has its own "gene" of the divine song. The first thing people remember about it is that it is a rap.

In the public’s mind, Rap often has many elements such as extremely cool flow, complex and smart syncopation, and sharp lyrics. Rapper also needs to have its own aura. But the rap of "What is a Happy Planet" is almost "subversive". First of all, in terms of lyrics, the chorus is very simple. "What is a Happy Planet" is repeated many times, followed by the sentence "If you want to know anything" If it’s Happy Planet, I’ll take you to study it now.” Someone joked that “the logic of the lyrics is very clear.”

The repeated lyrics deepen people's impression, and the content of "singing a lot but saying nothing in the end" adds an excellent comedy effect. Many netizens can recite it by heart after listening to it once, and the earthy and devilish lyrics contribute a lot.

In terms of singing, Ma Jiaqi's unique accent is also impressive. The singing with a slight accent and the rhythm that seems to be stepped on but not stepped on, are jokingly called Ma style lay back by netizens (one of the rap flow techniques, which refers to the overall slow-paced half-beat singing method). This can't help but remind people of the popular "My Skateboard Shoes" and "Light Yellow Dress" back then. This slightly "shabby" Rap seems to naturally attract the public's attention.

There are also music self-media analysis of "What is Happy Planet" from a professional perspective, pointing out that the song arrangement adopts the most common and brainwashing four-four beat rhythm, and the riff chords throughout are also Very brainwashing, it is the choice of many hit songs. Smoothness, smoothness, repetition and other factors also make "What is a Happy Planet" even more "magical"? Many netizens broke down and said: "I can't forget it after listening to it once."

From the song From this perspective, "What is Happy Planet" already has the conditions to break out of the entertainment industry, and the collective memory contained in the word "Happy Planet" provides a mass base for its "popularity".

"Happy Planet" has been on the air since 2004. It was one of the most popular children's dramas of the year and has long become a profound childhood memory for Generation Z Internet users. Previously, the topic of the marriage of Li Rui, the star of "Happy Planet 1" who plays "Ding Kaile", was on the hot search, and the lyrics of the theme song "Goodbye Mom, I will set sail tonight" also became the material for emoticons. The wave of memories brought by "What is a Happy Planet" awakened the collective memory of the public and naturally spread widely.

In 1925, French sociologist Maurice Halbwachs proposed the concept of "collective memory". Different from individual memory, collective memory is shared, inherited and constructed by people in a group. Only as a member of a group and in a specific social situation can an individual evoke memories and use the situation to remember and reproduce the past.

It is with the help of the collective memory of "Happy Planet" that many people embark on a nostalgic journey. In recent years, this is also a quite significant Internet content trend.

For example, "childhood dramas" such as "Wulin Gaiden" and "Family with Children" have become popular, classic songs such as "Kiss Everywhere" have been covered, and "Hong Kong style" retro trendy clothing has become popular. It shows the masses’ love for retro content. "What is Happy Planet" caught up with this "retro wave". In the magical singing, netizens set sail back to "Happy Planet".

In the song, the question "What is Happy Planet" was not answered, but in the short video, netizens gave various answers: "Happy Planet" can be love, It’s the cat on the roadside, it’s the sunset on the way to get off work, it’s a sumptuous dinner to reward yourself.

Netizens have deconstructed "Happy Planet" into a new meaning: those beautiful moments in life.

As a hot meme on the Internet, "Happy Planet" may be covered by new hot spots and become an "outdated buzzword". But the happiness brought to us by "What is a Happy Planet" and the process of exploring our own "Happy Planet" will eventually become a beautiful memory.