Thoughts of 20 real estate presidents under the epidemic situation: what is a really good house?

Xinhuanet Beijing March 10 (Liu Mi) What is a really good house? Just as "a thousand readers have a thousand Hamlets", every real estate practitioner and consumer will give different answers. In the face of the impact of COVID-19 epidemic, the "house" during this period also made them have more understanding and expectation of "good house".

A good house should have a good property, or a constantly striving and evolving property service team.

"After this period of time, I believe that more and more practitioners and consumers will realize how important a good property service is to life." Dong Yi, president of Xuhui North China Regional Group, said, "During the epidemic, the property made every effort to prevent and control the epidemic and ensure the health and safety of the owners. It is foreseeable that in the future market environment, real estate enterprises will pay more attention to the family and create a better family experience atmosphere in product design and overall planning. "

"For the commercial real estate sector, it is necessary for the owners, tenants, property services and facilities management of office buildings and commercial projects to work together to cope with difficulties." Wang Sheng, vice president of dtz Greater China, said, "In the future, property services should pay more attention to shaping a healthy, green and safe workplace, and strengthen the upgrading of hardware facilities related to air quality such as air conditioning and fresh air systems. At the same time, actively building an information platform for property services and management enterprises will also help improve the management level of project property facilities and the ability to respond to public emergencies, and gain the trust of tenants. "

"Property companies have broad exploration space in community value-added services." Huang Fengchao, chairman of Ya Life Group, believes that under the epidemic situation, the owners' demand for value-added services from various property companies has increased. In the future, property companies can tap the needs of retail, automobile service, second-hand housing sales, asset management, domestic service, smart logistics and other fields. At the same time, they can also seek opportunities for cross-border integration with upstream and downstream enterprises, broaden the types of value-added services, and improve the penetration rate of community value-added services.

A good house should be healthy, even healthy. It pays more attention to people's needs, explores potential needs and is people-oriented.

Zhang Peng, executive director and president of Contemporary Real Estate, believes that green and healthy buildings and green and healthy communities have more advanced design and construction standards, which will provide residents with a more comfortable, healthy and safe environment than traditional buildings and be able to cope with various emergencies more calmly. "In a green and healthy community, the introduction of digital technology system, the reservation of multi-functional public space, community supporting services throughout the life cycle and humanized property services not only make the daily life of the community safer and more convenient, but also ensure the residents' lives to the greatest extent, and create a worry-free home in the face of emergencies." He introduced.

According to Nie Meisheng, the founding president of the All-China Real Estate Chamber of Commerce, in the past, housing only met the most basic living needs, and the connection with health was not close enough. After the epidemic, healthy housing will receive more attention. Housing enterprises should reflect and consider the housing problem from the perspective of people-oriented, and people will pay more attention to the health and wellness attributes of residential products in the future.

Liu Hongyu, director of Tsinghua University Real Estate Research Institute, believes that the products in the real estate industry should be greener and healthier, and the services in the real estate industry should be smarter and more efficient, so as to minimize dependence on people. This also requires us to speed up the development of real estate technology and the innovation of products and services, and provide green, healthy and intelligent products and services for the society.

A good house should face the future. It is not only a symbol of a happy life, but also a beautiful blueprint for depicting the future of the industry.

"Don't just bury your head in the cart, look up at the road and choose which development route." Zhou Ji, deputy general manager of China Communications Real Estate Group, said frankly that the epidemic has prompted the industry to re-examine all kinds of real estate products in a three-dimensional and systematic way from the aspects of community planning, design and decoration, which is a revolutionary reflection of the real estate industry to some extent.

"This epidemic has a great impact on the whole industry, and it is also a major test for the coordination of real estate sales, construction and property management." According to Lei Wu, the chairman of Hechang Real Estate Group, consumers' cognition of "good house" will be reshaped after a series of reactions such as a new round of house purchase concept innovation. Enterprises with advantages in building gardens, product styles and development efficiency will be more likely to quickly stimulate the vitality and creativity of the market after the outbreak.

What is a really good house? What kind of enterprise can build a really good house? Kenichi Ohmae, a famous Japanese management scientist, once said that a truly professional person can think and know how to serve, and will never ignore his curiosity. These three elements are also applicable to the real estate enterprises that pursue professionalism in the transformation.

As Huang Qisen, chairman of Taihe Group, said, "Sharpening the knife does not mistake the woodcutter". The epidemic situation gives us time to calm down and think seriously, practice our internal strength and unify our thinking, which is not a bad thing.