A summary of the publicity activities of home appliances to the countryside in summer

A summary of the publicity activities of home appliances to the countryside in summer

In order to furt

A summary of the publicity activities of home appliances to the countryside in summer

A summary of the publicity activities of home appliances to the countryside in summer

In order to further create a good social atmosphere for home appliances going to the countryside, widely publicize the policy of benefiting farmers from home appliances going to the countryside, and promote farmers' enthusiasm for buying, according to the unified deployment of the Provincial Department of Finance and the Provincial Department of Commerce, the city quickly launched a publicity campaign for home appliances going to the countryside. The publicity month activities are summarized as follows:

First, attach great importance to and make careful arrangements.

The commercial, trade and financial departments at all levels in our city attached great importance to the publicity month of home appliances going to the countryside, held relevant meetings in time, formulated the implementation plan of the publicity month of home appliances going to the countryside, arranged the publicity month of home appliances going to the countryside, and made clear the work objectives. Put forward the theme of "promoting home appliances to the countryside and improving farmers' quality of life", and focus the propaganda work on towns, villages and households, so that "everyone in every village knows". The offices of leading groups for home appliances going to the countryside in counties and districts took "Home Appliances Going to the Countryside Publicity Month" as the central work in June, and all held meetings and made special arrangements.

Second, clear tasks and responsibilities.

In the publicity month, in order to ensure the publicity quality and improve the publicity effect, we have carried out a specific division of labor for each department: First, the commercial department is responsible for publicizing the successful home appliance sales enterprises, sales outlets and the people, especially to let the people know about the policy of home appliances going to the countryside and where to buy home appliances to the countryside; And through the network, media, etc. , publish illegal information of sales outlets and report complaints to the society. Second, the financial department focuses on publicizing the procedures for farmers to declare subsidies for purchasing home appliances to the countryside, and examining and approving the methods for granting subsidies. Third, the price department is responsible for publicizing the price laws and policies, publicizing the positive model of consciously abiding by the law and taking the lead in stabilizing market prices; Investigate and expose illegal acts such as price gouging, price collusion, price fraud and price discrimination by operators. Fourth, the administrative department for industry and commerce is responsible for publicizing law enforcement inspections and special rectification. Law enforcement data and typical cases should be announced to the public through the news media, and deceptive cases should be promptly warned to the public. Fifth, the quality supervision department is responsible for publishing the quality supervision and inspection results of the winning products of the winning enterprises; Excellent enterprises with excellent publicity quality, service in place and outstanding performance; We must resolutely investigate and deal with all kinds of illegal acts of passing fake products off as genuine products, passing unqualified products off as qualified products, or making fake and shoddy products in the name of home appliances going to the countryside, transforming old home appliances, and harming farmers, and expose them through the news media. Sixth, give full play to the role of villages and towns, and be responsible for distributing all kinds of publicity materials, leaving no publicity dead ends.

Three, various forms of publicity, highlighting the focus of work.

1, held a training meeting on home appliances going to the countryside.

In mid-June, the city trained the commercial and financial departments of all districts and counties and the sales outlets of home appliances to the countryside on the detailed rules for the operation of home appliances to the countryside, and answered the key questions in the operation. Put forward requirements for further promoting the work of home appliances to the countryside.

2. Policy consultation and telephone publicity

During the publicity month, the commercial and financial departments at all levels in our city and the township finance offices announced the consultation and complaint telephone numbers to seriously answer and deal with farmers' doubts and complaints about the policy.

3. Organize various forms of outdoor publicity.

All districts and counties in the city, combined with their own reality, use outdoor squares and township fairs to carry out special policy propaganda and commodity promotion activities for home appliances to the countryside. Some districts and counties also carry out policy propaganda and product promotion through popular means such as holding literary evening propaganda. Some districts, counties and successful sales enterprises have organized publicity teams for home appliances going to the countryside to carry out roving publicity, on-site display and sales of home appliances going to the countryside products, and also launched many promotional measures. In some districts and counties, commercial and financial departments go to large sales outlets to work on the spot to improve the efficiency of farmers' purchase and distribution of subsidies. On the other hand, actively organize caravan activities of home appliances to the countryside, take the form of caravan delivery to the countryside, gather the winning brands of home appliances to the countryside, and organize the winning sales enterprises to carry out on-site sales services, on-site login, on-site consultation and publicity to stimulate the people's enthusiasm for buying. Through multi-angle and all-round publicity, we will improve farmers' awareness of the policy of home appliances going to the countryside and enhance farmers' enthusiasm for buying home appliances.

4. Do a good job in media publicity

The Municipal Bureau of Commerce and Trade has repeatedly produced special programs on home appliances going to the countryside on provincial and municipal radio stations to publicize policies and answer various questions of farmers. The Political Research Office of the Municipal Party Committee also actively participated in writing a special investigation report on home appliances going to the countryside, and reported it to relevant leaders, which caused the city leaders to attach great importance to the work of home appliances going to the countryside. In order to do a good job in print media publicity, we also plan to conduct a full-page policy question and answer publicity in Xi Evening News before the end of this month. In addition, more than 654.38 million pamphlets and 654.38 million posters were printed in counties and regions and distributed to villages in rural areas. At present, the sample of newspaper publicity pages and brochures has been basically determined.

5, timely research home appliances to the countryside.

In order to ensure the solid and in-depth promotion of the publicity month activities and the implementation of the operating rules for home appliances going to the countryside, the Municipal Bureau of Commerce and the Municipal Finance Bureau went to the sales outlets and township finance offices in all districts and counties of our city to conduct supervision and research, give guidance to the staff, and solve the problems existing in the work of home appliances going to the countryside on the spot.

6, strengthen supervision and guidance, standardize the business behavior of sales outlets.

During the publicity month, the competent commercial departments at all levels in our city increased the supervision and management of sales outlets to ensure the orderly sales. All sales outlets are required to strengthen communication with circulation enterprises that undertake sales tasks in a timely manner, so as to ensure that the products of "home appliances going to the countryside" in our sales outlets have guaranteed quality, constant specifications, continuous supply of goods, planned pre-sales, publicity during sales and after-sales services, and ensure that farmers' purchase needs are met, and they can buy with confidence and use comfortably.

Fourth, the main results achieved

Our city has basically achieved the goal of "becoming a household name" through a month-long publicity campaign on home appliances going to the countryside. Party and government leaders at all levels pay more attention to home appliances going to the countryside, which effectively promotes the work of home appliances going to the countryside, stimulates farmers' enthusiasm for buying home appliances going to the countryside and sets off a sales boom. At the same time, the distribution rate of subsidies is also rising.

As of July 15, our city * * * sold 6 1495 sets (units) of 9 kinds of home appliances to the countryside, with a sales volume of1020,000 yuan. 32,685 sets (departments) of subsidies have been granted, amounting to 7,067,600 yuan. In which 1 1449 units (departments) were sold in May, with sales of19175,400 yuan, average daily sales of 618,600 yuan, and sales of12,283 units (departments) in June.

Chapter II Summary of Publicity Activities of Home Appliances to the Countryside in Summer

In accordance with the overall arrangement of the country, provinces and cities and the requirements of Scientific Outlook on Development, under the correct leadership of the county party committee and government, and with the joint efforts of towns and departments, our county has made remarkable achievements in the work of home appliances going to the countryside. Since the work of home appliances going to the countryside was carried out, the number of filing outlets in the county has increased to 35, basically covering all towns and villages in the county. A total of 226 19 sets (pieces) of home appliances going to the countryside have been sold, with a sales amount of 46 1.95 million yuan, and financial subsidies of 60.05 million yuan have been given to farmers.

(a) establish and improve the working mechanism, and earnestly implement the work.

According to the spirit of the national, provincial and municipal implementation plan on how to do a good job in home appliances going to the countryside, our county has set up a leading group for home appliances going to the countryside in time, headed by the county magistrate in charge of the county government, and its members include the Propaganda Department of the county party Committee, the County Bureau of Commerce, the Finance Bureau, the Technical Supervision Bureau, the Environmental Protection Bureau, the Industrial and Commercial Bureau, the Price Bureau, the Agriculture and Animal Husbandry Bureau, the State Taxation Bureau, the supply and marketing cooperatives and other departments, which are specifically responsible for the organization and coordination of home appliances going to the countryside. At the same time, combined with the actual situation of the county, the county commerce and finance bureau jointly formulated the implementation plan for the work of home appliances going to the countryside in our county, and held several meetings on the work of home appliances going to the countryside to arrange and deploy the work of home appliances going to the countryside. The county magistrate in charge of the county government led the responsible comrades of the county commerce bureau, finance bureau and other relevant departments to inspect and guide the on-site work at township outlets, which solved the practical problems of home appliances going to the countryside and ensured the smooth implementation of home appliances going to the countryside.

(2) Strengthen policy propaganda and actively create a good public opinion atmosphere.

After the provincial training meeting on home appliances going to the countryside, our county has held three special conferences on home appliances going to the countryside to study and deploy the publicity work of home appliances going to the countryside, and make full use of radio and television, leaflets, billboards, posting slogans, making banners, compiling publicity materials and policy answers, assembling publicity vehicles and other forms to widely publicize the policy of home appliances going to the countryside. At the same time, the publicity month of home appliances going to the countryside was launched in a timely manner, focusing on promoting the policy of home appliances going to the countryside.

Through continuous publicity, the broad masses of farmers will understand the policy and the various procedures needed to purchase home appliances to the countryside and handle subsidies, so as to prevent the broad masses of farmers from going astray. At the same time, answering farmers' questions and consultations in time dispelled their concerns and fully mobilized their enthusiasm. Every time the policy is adjusted, we will publicize it at the first time and explain the new policy to the sales outlets and farmers in time to ensure that the new policy is implemented and farmers get benefits.

(three) do a good job in service, strengthen the guidance of home appliances to the countryside.

Because home appliances going to the countryside is a brand-new job, everyone is very strange, and the responsible comrades are all novices and inexperienced, so good service is the key. Since the work of home appliances going to the countryside was carried out, our county has issued various operational documents for home appliances going to the countryside many times to guide the specific service work of sales outlets and financial offices. The County Bureau of Commerce and the Finance Bureau have also set up special posts to provide immediate business guidance and help for outlets and finance offices, answer farmers' inquiries and do a good job in service at any time.

At the same time, actively do a good job in communication and coordination to ensure that subsidies for home appliances to the countryside can be distributed to farmers in time.

(4) Strengthen supervision and management to ensure the effectiveness of home appliances going to the countryside.

Supervision and management is a necessary means of all work, and it is also an important means to do a good job of home appliances going to the countryside. Since last year 10, we have organized personnel to go deep into grassroots sales outlets for many times to conduct on-site inspections on the business of each outlet, correct the incorrect practices of outlets in time, require each outlet to be listed for operation, and standardize its business behavior. Learn more about the filing situation of outlets, guide them to standardize the filing work, declare in time according to regulations, and cash subsidies in time.

In order to standardize the operation and unify the procedures, our county signed an advance payment agreement with various outlets to start the advance payment work of outlets in time. Up to now, all outlets in this county have implemented advance payment, and payout ratio has achieved 100%, with remarkable results.

At present, the sales work of various outlets has been on the right track, which is consistent with our payment work, laying a solid foundation for further improving the work of home appliances going to the countryside.

A summary of the publicity activities of home appliances to the countryside in summer

Representatives of donation outlets donated solar energy, color TV sets, refrigerators and other items to Sunset Paradise, Lake District and Su Wu respectively.

Since the activities of home appliances going to the countryside were carried out in, all relevant departments have paid close attention to the management of * * * *, and the registered sales outlets have been seriously implemented. The work of home appliances going to the countryside has achieved gratifying results, and the sales volume, sales volume and subsidy fund distribution rate of home appliances going to the countryside in the county rank among the top in the city.

Up to now, the county * * * has sold more than 40,000 home appliances to the countryside, with sales of nearly 654.38 billion yuan and subsidies of 654.38+0.2 million yuan, so that the majority of farmers have really enjoyed the party's favor.

Today, the project of "benefiting the people and giving back to the society" of household appliances going to the countryside is of great significance for accelerating the upgrading of rural consumption, improving the quality of life of farmers and promoting the construction of new socialist countryside, and has far-reaching influence on guiding and supporting enterprises to establish and improve the production, circulation and service system of household appliances suitable for rural consumption characteristics.

Home appliances sales outlets in rural areas that wish to put on record cherish opportunities and provide good services. The vast number of urban and rural consumers seize the opportunity, carefully select and buy satisfactory products.

Today, * * *, the county's home appliances went to the countryside for record sales outlets to carry out charitable donation activities, and donated solar energy, color TVs, refrigerators and other home appliances 12 sets to three nursing homes on the spot, which fully reflected the great love of caring for the disadvantaged groups in society, carried forward the fine tradition of the Chinese nation to help the poor, and was a model for the business community and all walks of life to learn.

I hope that the three nursing homes will make good use of and keep the donated items and give them to the people you love with love. At the same time, I hope more business owners and successful people will pay attention to the people's warmth and care about their sufferings, and promote the further development of charity in our county with practical actions.

Little Square, the east street of the county town, concentrated on displaying the products of home appliances going to the countryside. By setting up an information desk and distributing leaflets, it introduced the workflow, product brand, functional features, maintenance measures and after-sales service of home appliances going to the countryside to consumers, and distributed the subsidy funds for home appliances going to the countryside 13% on the spot. While each product made profits, it also held a public performance.