1 anniversary celebration plan _ first anniversary celebration plan

The anniversary is a happy day. The first anniversary celebration usually has activities, so there should be an activity planning scheme. The following is my 1 anniversary plan for you, I hope it will be useful to you!

Supermarket anniversary celebration activities I. Theme of the event

Six Surprises and Unlimited Joy —— The First Anniversary Celebration of Supermarket

Second, the activity time

25 June-6 July

Third, promote policies.

1. Happy birthday, send cakes into the store (the top 300 people sent cakes into the store on July 2nd).

2. Coke is free to drink (300 cans of coke are distributed in different forms every day for 2-4 days).

3. Buy a color TV (from July 2nd to July 4th, you will be given a lottery ticket for a single purchase of more than RMB _ _ _, and you will not participate in the lucky draw every afternoon 16:00 on July 2nd to 4th, only for emerging stores).

4. The over-value goods will be auctioned at 10 yuan (all kinds of over-value goods will be auctioned at 10 yuan on the 2nd to 4th, and then the price increase can be an integer multiple of 5 in 5 yuan, only for emerging stores).

5. Snowflake Beer Competition will be splendid (Snowflake Beer Competition will be held at the event site at 2-4 pm every day, divided into groups and finals).

6. There are surprises in the shopping receipt (the lucky ticket number will be announced at the event site on 2-4 days, and shoppers will have the opportunity to get a mysterious gift during the event).

Fourth, award setting and lottery.

Prize: Three first prize winners draw a 32-inch LCD TV worth 2990 yuan in Yamashita Store every day.

Second prize: 15 people, 5 brand electric fans worth 128 yuan every day.

30 third prize, 10 daily value, a set of refreshing summer sleeping mats in 38 yuan.

Lottery: After the customer pays for shopping, he/she will get a lottery ticket at the service desk with the receipt, and each station in 38 yuan will get one lottery ticket, with a maximum of three tickets. After receiving it, the service desk staff will supervise and fill in the name, telephone number and password (the password can be the birthday of the ID card without filling in the telephone number). ) and sealed by the service desk. Customers who put 30 tickets into the prize box will keep the prizes.

Verb (abbreviation for verb) publicity plan

External power:

Bill Transfer (General)

Strip Width (General)

Publicity vehicle (GM)

Rainbow Gate (Universal)

Facailong (Beishan)

Store comparison: display board in front of the door, stage performance, flower basket in front of the door, in-store poster, flag, floor sticker, display adjustment, promotion desk, promotion board, welcome ribbon (temporary promotion staff), and prize box beside the service desk.

Advertising language:

1.__ The first anniversary of the supermarket, the six-fold ceremony, and the two-store celebration.

2. Shopping lottery, color TV mobile phone is free.

There are many special prices and discounts for the audience.

4. Wonderful interpretation, joy and laughter

5. Do what you can in the beer competition.

Publicity content: leaflet-1/2 activity theme+six major activities+advertising language +a prize map.

1/2 Promotional Goods

B-side activity theme+promotional goods+advertising language

Poster: event theme+six major events+some promotional products

Banner: advertising language or six activities

Publicity car: theme+six items+prize map

Hanging Flag: Advertising Language+Image Map

Background cloth: theme+six items+prize map+supplier content

Front card: theme+six detailed explanations+prize map

Specific timetable

Publicity preparation: June 25-28, sorting out the details and prices of promotional products and customizing promotional materials.

Finalization of publicity: material preparation, publicity implementation, flag hanging, adjustment and display, and flag hanging on June 28-30.

In-store preheating: Starting from 30th-1 day, emerging stores will purchase in advance and issue a lucky draw (the lucky draw is valid from July 2nd to 4th).

Publicity implementation: dealers and installers will be determined before 28th, banners and posters will be hung on 28th-29th, leaflets will be distributed on 29th-30th, and publicity vehicles will be patrolled in streets and squares on 30th-1 day.

Preparation for the performance: 1 afternoon, all the stage facilities are in place, the cast members are implemented and the programs are properly arranged.

1 The specific staffing will be confirmed in the evening, and omissions will be found. All staff will arrange specific procedures and precautions.

The first anniversary celebration of department stores. Theme: Proud China, welcome to the Olympic Games, have a vacation.

2. Time: August 2nd (Saturday) August 3rd (Sunday)

Three. Venue: _ _ _ Department Store in _ _ city

Four. Organizer: _ _ Personal Care Store _ _ Department Store.

Verb (abbreviation of verb) Co-organizer: other merchants and manufacturers of department stores in _ _ _ city who are interested in participating in promotional activities.

Marketing mode: joint marketing, horizontal alliance, * * * to create a * * * win-win situation.

Seven. Objective: To attract people, enrich square activities, make profit promotion, promote sales, create a win-win situation, and enhance the local popularity of _ _ department stores and other businesses.

8. Promotion idea: Make a leaflet in advance and distribute it in the business circle or in the newspaper to let customers know about the activities and activities.

Create an activity atmosphere, build momentum in advance, attract customers through large-scale cultural activities, publicize corporate products and brands, and conduct roadshows.

Organize the promotion desk on site, organize large-scale promotion activities and products in advance, benefit customers and provide a pleasing feast.

Objective To create a cool summer with cultural preferential meals.

Nine, the way of cooperation:

_ _ Department Store: provide coordination of venue, power supply and other related matters, assist in setting up the stage, create relevant atmosphere, and maintain the safety of publicity materials (such as arches, lampposts, billboards, etc.). ), maintain order at the scene, communicate with other businesses, and invite more businesses to participate in activities.

_ _ Workshop: Organize the planning and execution of activities, set up a stage and invite artists.

Other businesses: provide off-site promotion activities, share a small part of advertising expenses, and actively cooperate with the arrangement of activities. Each merchant provides 500 yuan/store /2 days.

X. Promotion activities in the member area:

1), 88 yuan buys a free membership card and sends a shopping voucher to 20 yuan.

During the activity, 88 yuan can purchase _ _ workshop products, apply for a membership card for free in the store or at the activity site, and return to 20 yuan.

One yuan shopping voucher, each person is limited to one.

2), members send.

To celebrate the anniversary of _ _ _ store 1, you can get a free gift from 30 yuan (birthday cake and shopping voucher from 20 yuan) at _ _ _ store with your membership card. Old members can introduce new members and get a membership card for free. Both old and new members can give away two stickers worth 24 yuan while stocks last.

Headquarters provides: 400 face stickers.

3), members buy and send.

Members can buy a 380 yuan coffee pot with a value of over 598 yuan at one time, limited to 3 people (first come, first served, except special purchase).

Member B, one-time shopping over 398 yuan, a set of 280 yuan silk pajamas is limited to 5 people (first come, first served, except special items).

Member C, with a one-time purchase of over 65,438+020 yuan, send 59 yuan (D-0265,438+08) one 200G aromatherapy foot grinder (limited to 50 pieces).

D members buy 60 yuan once, and 36 yuan can get a hand cream with Hejiang activation value (limited to 200 pieces). XI。 Promotion:

1), anniversary, come and send it.

Content: During the activity, anyone who comes to the activity site or spends money in the store can send an extra exquisite gift, and each person is limited to one, limited to the top 300, and the number is limited every day, while stocks last: send 2-3 bags of sample clothes, which can be distributed on the stage through the clerk or actor. Gifts: provide 100 face stickers worth 12 yuan/piece.

Provide 600 packages of He Baihua Peak Honey Smooth Hair Care Honey.

Cost:

2) anniversary, return it when it is full, and then send it back.

Time: estimated (about 10 days)

Content: In order to celebrate the anniversary of 1, we thank our customers for their long-term support to _ _ Fang Nursing Store, and grandly launch the "Come back when it is full" preferential activity:

A, after shopping in 80 yuan, return to 20 yuan as a shopping voucher, send 35 ml of Orange Blossom Moisturizing Water (H-00 18) B to Shopping Man 160 yuan, return to 40 yuan as a shopping voucher, send 80g of Hejiang Revitalizing Hand Cream (H-0054) C from 36 yuan to 220 yuan, return to 80 yuan as a shopping voucher, and send 59 yuan as a fragrance.

D Shopping in 300 yuan and returning 120 yuan as a shopping voucher. A piece of 68 yuan E Aloe Cream was sold to 380 yuan and returned to 160 yuan as a shopping voucher. 83 yuan rose bubble bath (H-0218) is delivered at the price of 500ml. Operation: (1). Vouchers can only be used when you purchase in 60 yuan or above every time.

(2) Customers can enjoy preferential activities with sales receipts. (A|, B |) The company will send 100 copies of each commodity. (C ),

D, e) Send 50 copies.

3) anniversary, buy and win.

Time: (2 days only)

Content: Any one-time shopping in 48 yuan and above can participate in the lucky draw, 96 yuan and above twice, and so on, up to five times.

Everyone has a chance to win the prize. There are many prizes and opportunities. Don't miss it.

First prize: 1 person refrigerator (4 liters).

Second prize: a set of expensive tableware for 3 people.

Third prize: 60ml 50 tablets of 78 yuan Hemei Sunscreen Modified Milk.

Fourth prize: 59 yuan aromatherapy foot scrub with a value of 200G(D-02 18) 100.

Memorial Award: Gift (Shea butter wrapped in spring)

The first anniversary celebration is an excellent opportunity to enhance brand awareness, improve service image, increase enterprise competitiveness and increase operating and sales profits. It is also an excellent opportunity to give back the trust and support of consumers, enhance the cohesion and centripetal force of employees and publicize corporate culture. Therefore, on the occasion of the first anniversary of operation, the following first anniversary celebration planning scheme is specially launched.

First, the planning purpose of the first anniversary celebration

The purpose of anniversary celebration is to increase brand influence and enhance popularity and reputation; Enhance image and increase competitiveness; Enhance employees' corporate loyalty and centripetal force; Improve the service consciousness and work enthusiasm of all employees; Show the cultural background and further enhance the corporate culture; Increase sales and profits; Lay a good foundation for future development.

Second, the first anniversary celebration planning time

From _ _ _ _ to _ _ _ _, * * is 10 days.

Third, the first anniversary celebration planning location: _ _ _ _

Four. Participants in the planning of the first anniversary celebration: all staff, new and old customers.

5. Planning theme of the first anniversary celebration: enhance customer satisfaction, enhance employee cohesion and expand brand influence.

Content of intransitive verb celebration

I) external customer activities

1, discount promotion

1) launch a special dish every day, and don't repeat the sample every day.

2) Add some dishes according to the customer's order. If the current consumption is over 100 yuan, add 2 cold dishes; Full of 200 yuan plus 4 plates of cold dishes;

3) Discount, which is a magic weapon to rapidly increase sales. It is suggested to appropriately discount to stimulate consumption.

Step 2 give gifts

There are plans to distribute souvenirs and small gifts for the first anniversary celebration to enhance the sense of closeness with guests and expand publicity. The unified printing of some commemorative souvenirs requires compactness, practicality, beauty and generosity, such as signature pens, balloons, lighters and hats. , according to the table for distribution.

3. Lottery activity-"Taste delicious food, win the grand prize and visit Guangzhou"

During the celebration period from _ to _, customers who spend more than 150 yuan on that day can participate. Each store has two first prizes to reward "Guangzhou One-Day Tour", which is organized in a unified way, and the accommodation and transportation of the winning customers are completely free; Second prize 1 1, red envelope 1, cash 100 yuan; Third prize 100, anniversary red envelope 1, cash 5 yuan.

2) Internal employee activities

1, service event

Each store held a mobilization meeting; Hold a "service contest" among waiters, set up a special page in the lobby, award "the best service star of the day" every day, and give material rewards;

2, internal essay-"my choice-_ _"

Requirements:

1) The theme revolves around what happened in Weishan Lake, which can be work experience, feelings, opinions, messages, etc.

2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

3) The deadline is _ _ _ _. I hope all the staff will contribute actively.

The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.

Seven. Promotion of celebration activities

In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, we should make our own market positioning and target customer orientation reasonably, and choose the media to place advertisements reasonably. We should not pursue coverage unilaterally, resulting in the waste of advertising.

1) External advertising promotion

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

4. Online promotion (electronic coupons, etc. ).

2) Internal product promotion

1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, the package for couples can be 18 yuan, 28 yuan, 38 yuan and 48 yuan.

2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.

Mid-Autumn Festival is a good time for nourishing, so it is suggested to introduce nutritious and nourishing high-grade dishes.

3) Publicity of corporate culture

1. Take the first anniversary celebration as an opportunity to promote corporate culture to consumers and enhance their influence among target consumers. During the celebration, a large-scale publicity board was set up, and spiritual slogans, landscape pictures, hot pot production process, picture materials, employee messages and so on were posted. Let customers take "eating" as a kind of enjoyment and forget to come back.

2. Atmosphere, including lighting, sound, posters, POP, etc.

Eight, the first anniversary of the website layout

1. Preparation of site layout conditions

Hydrogen balloons, banners, mascots, large posters, leaflets, display boards, POP (various posters), hostesses, souvenirs, etc.

2. Off-site effect

Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Large banners are displayed outside the building to remind people of the objectives and preferential items of the "_ _ anniversary celebration" and banners to congratulate suppliers; Set up a high-precision ink-jet shop celebration signboard at the entrance; Miss etiquette issues first anniversary souvenirs; The whole show a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.

3. In-store live effect

The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; All kinds of publicity materials are very nice; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs.

Nine. cost budgeting

1, hydrogen balloon 1500 yuan.

2. souvenir 1000 yuan

3. Banner 200 yuan

4, promotional materials poster 500 yuan

5. A one-day trip to Guangzhou costs 2200 yuan.

6. Internal competition 1650 yuan

7. Advertising fee 10000 yuan.

8. Total 17050 yuan.

X. effect analysis

1, publicity, five-store joint celebration, huge momentum, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve visibility and reputation.

2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.

3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees are greatly enhanced, and their work enthusiasm is improved.

4. Increase turnover through sales promotion.

This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.

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